1. Home
  2. Vol 9, No 2 (2021): TAZKIYA: Journal of Psychology
  3. Adri

Relationship of Conformity with Adolescent Impulsion Buying Behavior on Fashion Products in Marketplace with Self-Control as a Moderating Variable

Egi Vizya Adri, Dedi Setiawan, Okuard Methindo

Abstract


The aim of this study is to determine the effect of conformity on adolescent impulsive buying behavior on fashion products in the marketplace moderated by self-control. The research method used in this research is quantitative.  The data collection used in this research is by sharing the questionnaire in the form of Google Form starts from July to September. The researchers use non-probability sampling method with voluntary response sampling. Respondents in this study are 150 teenagers. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of data analysis carried out, it is found that there is a significant relationship between conformity to adolescent impulsive buying behavior. Furthermore, the self-control variable as a moderating variable also has a significant effect on the independent and dependent variables in this study. The results of the study found that the conformity variable (X) simultaneously affected the impulsive buying variable (Y) by 73.1%, while 26.9% is influenced by other variables outside the regression equation or variables that are not examined. Other than that, the self-control as the moderation variable can moderate the effect between conformity and impulse buying in adolescents. For further research, there needs other variables that can be conducted to know what affects impulse buying with conducting to other types of society other than an adolescent.

Keywords


conformity; impulse buying; fashion products; marketplace; self-control

References


Aldhmour, F., & Sarayrah, I. (2016). An investigation of factors influencing consumers’ intention to use online shopping: An empirical study in south of Jordan. Journal of Internet Banking and Commerce.

Apuke, O. D. (2017). Quantitative Research Methods : A Synopsis Approach. Kuwait Chapter of Arabian Journal of Business and Management Review. https://doi.org/10.12816/0040336

Aragoncillo, L., & Orús, C. (2018). Impulse buying behaviour: An online-offline comparative and the impact of social media. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/SJME-03-2018-007

Arifianti, Ria & Gunawan, W. (2020). Perilaku Impulse Buying Dan Interaksi Sosial Dalam Pembelian Di Masa Pandemi. SOSIOGLOBAL : Jurnal Pemikiran Dan Penelitian Sosiologi.

Ayuni, Q., Cangara, H., & Arianto. (2019). Pengaruh Penggunaan Media Digital terhadap Tingkat Penjualan Produk Kuliner Kemasan. Jurnal Penelitian Komunikasi Dan Opini Publik.

Bandyopadhyay, N. (2016). The role of self-esteem, negative affect and normative influence in impulse buying: A study from India. Marketing Intelligence and Planning. https://doi.org/10.1108/MIP-02-2015-0037

Bellini, S., Cardinali, M. G., & Grandi, B. (2017). A structural equation model of impulse buying behaviour in grocery retailing. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2017.02.001

Cengiz, H. (2017). Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing. Journal of Global Fashion Marketing. https://doi.org/10.1080/20932685.2016.1257358

Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017). The state of online impulse-buying research: A literature analysis. Information and Management. https://doi.org/10.1016/j.im.2016.06.001

Fauziyah, F. A., & Fatmawati, I. (2018). PENGARUH LINGKUNGAN TOKO TERHADAP KEADAAN EMOSIONAL DAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN PENGUJIAN MODEL MEHRABIAN-RUSSELL. Jurnal Manajemen Dan Pemasaran Jasa. https://doi.org/10.25105/jmpj.v10i1.1852

Golman, R., Loewenstein, G., Moene, K. O., & Zarri, L. (2016). The preference for belief consonance. Journal of Economic Perspectives. https://doi.org/10.1257/jep.30.3.165

Hjerm, M., Eger, M. A., Bohman, A., & Fors Connolly, F. (2020). A New Approach to the Study of Tolerance: Conceptualizing and Measuring Acceptance, Respect, and Appreciation of Difference. Social Indicators Research. https://doi.org/10.1007/s11205-019-02176-y

Idayanti, S., Hartati, S., & Haryadi, T. (2019). PEMBANGUNAN HUKUM BISNIS DALAM PERSPEKTIF PANCASILA PADA ERA REVOLUSI INDUSTRI 4.0. Jurnal Jurisprudence. https://doi.org/10.23917/jjr.v9i1.8091

Indah Haryani, & Jhon Herwanto. (2014). Hubungan Konformitas dan Kontrol Diri Dengan Perilaku Konsumtif Terhadap Produk Kosmetik pada Mahasiswi. Jurnal Psikologi UIN Sultan Syarif Kasim Riau.

Irma, J., Chong, T., & Ram, J. (2016). Empirically examining barriers to E-business adoption in SMES in Indonesia. Electronic Journal of Information Systems in Developing Countries. https://doi.org/10.1002/j.1681-4835.2016.tb00518.x

Ittaqullah, N., Madjid, R., & Suleman, N. R. (2020). The effects of mobile marketing, discount, and lifestyle on consumers’ impulse buying behavior in online marketplace. International Journal of Scientific and Technology Research.

Iyer, G. R., Blut, M., Xiao, S. H., & Grewal, D. (2020). Impulse buying: a meta-analytic review. In Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-019-00670-w

Kornienko, O., Santos, C. E., Martin, C. L., & Granger, K. L. (2016). Peer influence on gender identity development in adolescence. Developmental Psychology. https://doi.org/10.1037/dev0000200

Li, Q., Liang, N., & Li, E. Y. (2018). Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention. Electronic Commerce Research. https://doi.org/10.1007/s10660-018-9299-6

Liu, D., Bhagat, K. K., Gao, Y., Chang, T.-W., & Huang, R. (2017). The Potentials and Trends of Virtual Reality in Education. https://doi.org/10.1007/978-981-10-5490-7_7

Mittal, S., Chawla, D., & Sondhi, N. (2016). Impulse buying tendencies among Indian consumers: scale development and validation. Journal of Indian Business Research. https://doi.org/10.1108/JIBR-09-2015-0101

Reisch, L. A., Sunstein, C. R., Andor, M. A., Doebbe, F. C., Meier, J., & Haddaway, N. R. (2021). Mitigating climate change via food consumption and food waste: A systematic map of behavioral interventions. In Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2020.123717

Rozaini, N., & Ginting, B. A. (2019). PENGARUH LITERASI EKONOMI DAN KONTROL DIRI TERHADAP PERILAKU PEMBELIAN IMPULSIF UNTUK PRODUK FASHION. NIAGAWAN. https://doi.org/10.24114/niaga.v8i1.12795

Sarrascalao, D. D. (2019). Analisis Perilaku Impulse Buying dalam E-Commerce Perspektif Bisnis Syariah. Journal of Business & Banking. https://doi.org/10.14414/jbb.v8i2.1645

Sartika, M., & Yandri, H. (2019). PENGARUH LAYANAN BIMBINGAN KELOMPOK TERHADAP KONFORMITAS TEMAN SEBAYA. In Indonesian Journal of Counseling & Development.

Solikhah, M., & Dhania, D. R. (2017). Hubungan Antara Gaya Hidup Hedonisme dan Konformitas Teman Sebaya Dengan Perilaku Pembelian Impulsif Universitas Muria Kudus. Psikovidya.

ten Braak, D., Kleemans, T., Størksen, I., Verhoeven, L., & Segers, E. (2018). Domain-specific effects of attentional and behavioral control in early literacy and numeracy development. Learning and Individual Differences. https://doi.org/10.1016/j.lindif.2018.10.001

Thürmer, J. L., Bieleke, M., Wieber, F., & Gollwitzer, P. M. (2020). If-then plans help regulate automatic peer influence on impulse buying. European Journal of Marketing. https://doi.org/10.1108/EJM-05-2018-0341

Togawa, T., Ishii, H., Onzo, N., & Roy, R. (2020). Effects of consumers’ construal levels on post-impulse purchase emotions. Marketing Intelligence and Planning. https://doi.org/10.1108/MIP-01-2019-0022

Valikhani, A., Goodarzi, M. A., & Hashemi, R. (2019). Psychometric Properties of Dispositional Self-Regulation Scale in Iranian Population and Predicting Inhibitory/Initiatory Self-Control on the Basis of It. Current Psychology. https://doi.org/10.1007/s12144-017-9574-z

Yu, C., & Bastin, M. (2010). Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace. Journal of Brand Management. https://doi.org/10.1057/bm.2010.32

Yudiatantri, A., & Nora, L. (2019). The Effect of Store Atmosphere and Packaging Design toward Impulsive Buying with Shopping Lifestyle As a Moderating Variable at Carrefour in Jakarta. KnE Social Sciences. https://doi.org/10.18502/kss.v3i26.5395


Full Text: PDF

DOI: 10.15408/tazkiya.v9i2.22523

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.