Intensi Pembelian Online Ditinjau dari Tipe Kepribadian Big Five pada Mahasiswa Fakultas Psikologi Universitas Prima Indonesia Medan

Rianda Elvinawanty, Winda Liza, Jeffrey Wong, Yumelia Putri, Yennie Chairani Citra, Adek Oktaviani

Abstract


Relationship between big five personality traits and online purchase intension was determined by this study. Researchers stated their hypothesis as follows : Big five personality could predict the intention of online purchase from the students who majoring in Psychology at Universitas Prima Indonesia Medan. There were 186 Psychology's students participating in this study and they was selected using purposive sampling technique. Assumption testing has been done by requirements test analysis including normality test, test of heteroscedasticity, also multicollinearity test. Data was analyzed using multiple regression analysis method through SPSS 16 version. Results of data analysis indicate the relationship between the Big Five Personality Trait and Online PurchaseIntention with the provement of the F value = 5,864 and the significancy value (p) = 0.000; (p<0.05). Results of this study showed that one of the five Big Five Personality dimension having correlation to Online Purchase Intention. It is the dimension of Openness to New Experience with significance (p) = 0.003; (p<0.05).

Keywords


Big fivePersonality, online purchase intention, university’s student

References


Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

Ariani, D. S. (2015). Hubungan antara pemberdayaan psikologis dan komitmen karier guru. Scholaria : Jurnal Pendidikan Dan Kebudayaan, 5(3), 7581.

Ayuwardani, R. P., & Isroah, I. (2018). Pengaruh informasi keuangan dan non keuangan terhadap underpricing harga saham pada perusahaan yang melakukan initial public offering (Studi Empiris Perusahaan Go Public yang terdaftar di Bursa Efek Indonesia Tahun 2011-2015). Nominal, Barometer Riset Akuntansi Dan Manajemen, 7(1). https://doi.org/10.21831/nominal.v7i1.19781

Azwar, S. (2016). Tes Pretasi (2nd ed.). Pustaka Pelajar.

Azwar, S. (2018). Penyusunan skala psikologi (2nd ed.). Pustaka Pelajar.

E, T. K., Guntuz, S., & Alan, A, K. (2017). Why consumers make online shopping the effect of big five personality traits, narcissism, and self-esteem. Journal of Global Strategic Management, 11(2), 520. https://doi.org/10.20460/jgsm.2018.249

Kao, H.-M. (2017). Exploring Personality Trait and Purchase Intention-the Mediator of Legal and Ethical Responsibilities of Third-Party Payment. The Journal of International Management Studies, 12(2), 4857.

Madden, T. J., Ellen, P. S., & Ajzen, I. (1992). A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action. Personality and Social Psychology Bulletin, 18(1), 39.

Nuriani, A. D., & Handoyo, S. (2015). Hubungan tipe kepribadian big five (big five personality) dengan intensi pembelian secara online pada pengguna online shop. Jurnal Psikologi Industri Dan Organisasi, 4(3), 337-342.

Perdana, P. I., & Mujiasih, E. (2017). Hubungan antara konformitas teman sebaya dengan perilaku konsumtif membeli pakaian pada mahasiswa angkatan 2016 fakultas psikologi universitas diponegoro. Empati, 6(4), 195-208.

Ramdhani, N. (2012). Adaptasi Bahasa dan Budaya Inventori Big Five. Jurnal Psikologi, 39(2), 189207. https://doi.org/10.1016/S0143-4004(97)90091-6

Sari, C. A. (2015). Perilaku Berbelanja Online di Kalangan Mahasiswi Antropologi Universitas Airlangga. Jurnal Antro Unair, 4(2), 205-216.

Wisal, J. S. F. (2013). Hubungan antara Motivasi dengan Intensi Membeli pada Konsumen Tas Branded. Jurnal Ilmiah Mahasiswa Universitas Surabaya, 2(2), 1-27.


Full Text: PDF

DOI: 10.15408/tazkiya.v8i1.14682

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.