The Influence of Corporate Communication Strategy and Customer Value Creation Toward Creation of Reputation (Case Study)

Syaifuddin Syaifuddin

Abstract


The objectives of this research are to know and to analyze corporate communication strategy, customer value creation, creation of corporate reputation and the influence of corporate communication strategy and customer value creation toward creation of corporate reputation. This research is descriptive and verificative with descriptive survey and explanatory with stratified random sampling. The amount of sample is 55 respondents. Data collection techniques are library data, observation, and questioner. Analysis data used is path analysis. Research results show that the corporate communication strategy and customer value creation influence the creation of reputation Len Industri Group is 53.7% simultaneously. The influence of corporate communication strategy to the creation of reputation is at 47.2% partially whereas the customer value creation does not significantly influence the creation of reputation is 5.1%.


Keywords


Corporate Communication Strategy; Corporate Reputation; Customer Value; Reputation Establishment.

Full Text:

PDF


DOI: https://doi.org/10.15408/aism.v3i2.13627

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

EDITORIAL ADDRESS:

Department of Information Systems, Faculty of Science and Technology,
Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta
Faculty of Science and Technology Building, 3rd Floor, 1st Campus, Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta
Jl. Ir. H. Juanda No. 95, Ciputat Timur, Kota Tangerang Selatan, Banten 15412, Indonesia.
Tlp/Fax: +622174019 25/+62217493315.
E-mail: aism.journal@apps.uinjkt.ac.id, Website: https://journal.uinjkt.ac.id/index.php/aism


Creative Commons Licence
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Applied Information System and Management (AISM) | E-ISSN: 2621-254 | P-ISSN: 2621-2536 

https://journal.uinjkt.ac.id/index.php/aism

piala dunia 2026

Toto Togel

toto slot

bandar togel

toto togel

toto togel

nextogel

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

NEXTOGEL

JEPETOGEL

JEPETOGEL

JEPETOGEL

JEPETOGEL

KIM369

KIM369

KIM369

KIM369

KIM369

KIM369

KIM369

KIM369

KIM369

KIM369

batmantoto

toto slot

Situs togel

situs totositus toto

toto slot

togel online

slot demo

slot88

Slot Online

situs toto

toto slot

situs toto

togel online

binjaitoto

situs toto

Nana4D

Toto 4D


slot88

bandar togel

toto slot

situs toto

slot88

juaraslot88

toto slot

licin4d

toto slot

kakaktogel

topslot88

situs togel

slot online

situs toto

slot gacor

payungtoto

slot gacor

toto togel

situs togel online

toto slot

link slot gacor

Situs Togel

Toto Togel

Toto slot

Situs Togel

Omtogel

RPHOKI

RPHOKI