BUSINESS MODEL CANVAS AND FINANCIAL FEASIBILITY ANALYSIS OF PUPUKIN!: A MULTIFUNCTIONAL SLOW-RELEASE ORGANIC FERTILIZER FOR URBAN FARMING
DOI:
https://doi.org/10.15408/aj.v20i1.50497Keywords:
Agribusiness, Business Model Canvas, Business Feasibility, PupukinAbstract
Urban agriculture has been increasingly developed in response to the growing conversion of agricultural land into non-agricultural areas in urban regions. However, urban agriculture activities still face several challenges, particularly practical, efficient, and environmentally friendly fertilization practices. Pupukin! is an innovative, multifunctional slow-release organic fertilizer developed by utilizing organic waste materials such as banana corms, shrimp shells, and neem leaves as the main raw materials. This study aims to analyze the business model and financial feasibility of Pupukin! fertilizer business in supporting urban agriculture activities. The study employed a quantitative approach using the Business Model Canvas (BMC) to describe the business structure, as well as financial feasibility analysis, including production cost calculation, profit analysis, Revenue Cost Ratio (R/C Ratio), Payback Period (PP), and Return on Investment (ROI). The results indicate that the Pupukin! business model offers a key value proposition in multifunctional organic fertilizer that is practical, environmentally friendly, and efficient to use, making it suitable for urban agriculture practitioners. Financial analysis shows that the Pupukin! business is economically feasible, indicated by an R/C Ratio of 1.48. Furthermore, the business demonstrates a favorable investment return with an ROI of 48% and a relatively short Payback Period. These findings suggest that the Pupukin! fertilizer business has strong potential to be further developed as a sustainable agricultural innovation that supports the advancement of urban agriculture.
References
Arief, D. Z. (2023). Local microorganisms from banana corm (Musa paradisiaca A.) using rice washing water (Oryza sativa L.) media with variations in sucrose concentration for pepper seed peeling [Mikroorganisme lokal bonggol pisang (Musa paradisiaca A.) menggunakan
media air cucian beras (Oryza sativa L.) dengan variasi konsentrasi sukrosa untuk pengupasan biji lada]. Pasundan Food Technology Journal, 10(2), 47–50. https://doi.org/10.23969/pftj.v10i2.9520
Hasibuan, M., Manurung, E. D., & Nasution, L. Z. (2021). Utilization of neem leaves (Azadirachta indica) as botanical pesticides [Pemanfaatan daun mimba (Azadirachta indica) sebagai pestisida nabati].. Sebelas Maret University.
IPB University. (2025). National Farmers’ Day momentum, Dean of the Faculty of Agriculture IPB University: Conversion of rice field land is already alarming [Momentum Hari Tani Nasional, Dekan Faperta IPB University: Alih fungsi lahan sawah sudah mengkhawatirkan]. https://www.ipb.ac.id/news/index/2025/09/momentum-hari-tani-nasional-dekan-faperta-ipb-university-alih-fungsi-lahan-sawah-sudah-mengkhawatirkan/
Maelaningsih, F. S., Amelia, F., Fu’adah, I. T., Pomalingo, D. R., & Saputri, L. T. (2023). Review: Utilization of shrimp shell waste in the pharmaceutical field [Review: Pemanfaatan limbah cangkang udang dalam bidang farmasi]. Prosiding SENANTIAS: Seminar Nasional Hasil Penelitian Dan PkM, 4(1), 2775–8095. https://openjournal.unpam.ac.id/index.php/Senan/article/view/31542/14919
Mutiarasari, N. R., & Nirwanto, Y. (2022). Production cost efficiency of organic fertilizer based on black soldier fly (Hermetia illucens) cultivation media waste [Efisiensi biaya produksi pupuk organik berbahan dasar limbah media budidaya lalat tentara hitam (Hermetia illucens)]. Mimbar Agribisnis, 8(1), 311–318. https://doi.org/10.25157/ma.v8i1.6708
Nazil, M., Wilopo, W., & Sanawiri, B. (2017). Development of organic agriculture business value proposition using the business model canvas approach (Case study on Anjasmoro Farmer Group, Bumiaji District, Batu City) [Pengembangan value proposition bisnis pertanian organik menggunakan pendekatan business model canvas (Studi kasus pada Kelompok Tani Anjasmoro Kecamatan Bumiaji Kota Batu)]. Brawijaya University.https://www.neliti.com/publications/189559/pengembangan-value-proposition-bisnis-pertanian-organik-menggunakan-pendekatan-b
Rachman, A. L., Anjarsari, I. R. D., Soleh, M. A., & Rezamela, E. (2024). Effectiveness of inorganic fertilizer use and chitosan application in improving the growth and yield of tea plants (Camellia sinensis L.) [Keefektifan penggunaan pupuk anorganik dan aplikasi kitosan dalam meningkatkan pertumbuhan dan hasil tanaman teh (Camellia sinensis L.)]. Agrikultura, 35(1), 164–179. https://doi.org/10.24198/agrikultura.v35i1.53754
Saptaria, L., Shobirin, R. A., Astuti, R., Habibi, I., & Handayati, P. (2022). Integrated business model canvas implementation in organic fertilizer business development [Implementasi business model canvas terintegrasi dalam pengembangan usaha pupuk organik]. Jurnal Masyarakat Mandiri, 6(2), 925–942. https://doi.org/10.31764/jmm.v6i2.6883
Statistics Indonesia. (2021). Fruit crop production, 2021–2023 [Produksi tanaman buah-buahan, 2021–2023]. https://www.bps.go.id/id/statistics-table/2/NjIjMg==/produksi-tanaman-buah-buahan.html
Statistics Indonesia. (2021a).Production and production value of aquaculture fisheries by province and main commodity, 2021 [Produksi dan nilai produksi perikanan budidaya menurut provinsi dan komoditas utama, 2021]. https://www.bps.go.id/id/statistics-table/3/TkdGeFN5OUJVVmxVTjBSclZrbFROalUzVW5KQmR6MDkjMw==/produksi-dan-nilai-produksi-perikanan-budidaya-menurut-provinsi-dan-komoditas-utama--2021.html?year=2021
Taib, R. M., Abdullah, N., & Aziz, N. S. M. (2021). Bio-oil derived from banana pseudo-stem via fast pyrolysis process [Bio-oil yang berasal dari batang semu pisang melalui proses pirolisis cepat].. Biomass and Bioenergy, 148, 106034. https://doi.org/10.1016/j.biombioe.2021.106034
Trenkel. (2021). Slow- and controlled-release and stabilized fertilizers: An option for enhancing nutrient use efficiency in agriculture [Pupuk lepas lambat, terkendali, dan stabil: Pilihan untuk meningkatkan efisiensi penggunaan nutrisi dalam pertanian]. International Fertilizer Industry Association (IFA). https://repo.upertis.ac.id/1628/
Zikria, V., & Nasrullah, N. (2024). Transformation of agricultural waste into organic fertilizer: Economic opportunities based on sustainable agricultural innovation in Aceh Besar Regency [Transformasi limbah pertanian menjadi pupuk organik: Peluang ekonomi berbasis inovasi pertanian berkelanjutan di Kabupaten Aceh Besar]. Jurnal Agrisep, 25(2), 7. https://doi.org/10.17969/agrisep.v25i2.43688
