Agribusiness Journal is a biannual peer-reviewed journal published since June 1, 2007 by the Study Program of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. Previously, it was titled Jurnal Agribisnis. Since 2017, it has been published under the name Agribusiness Journal according to the registration name from LIPI (ISSN 1979-0058). The journal publishes in Bahasa Indonesia with two issues per year (June and December).
Syarif Hidayatullah State Islamic University Jakarta
VALUE ADDED ANALYSIS OF SALTED FISH PROCESSING IN REBO VILLAGE, SUNGAILIAT DISTRICT, BANGKA REGENCY
The salted fish processing business is undertaken to enhance the shelf life of fisheries products in the post-harvest stage through processing and preservation methods, as well as to generate profit from the sale of salted fish products. These processing and preservation activities necessitate an analysis of the added value derived from transforming fresh fish into salted fish. This study aims to analyze the value added of processing fresh fish into salted fish in Rebo Village, Sungailiat District, Bangka Regency. The research method employed is a case study with a census technique covering all salted fish business operators. There are eight salted fish business operators who serve as respondents, categorized into two groups: large-scale enterprises and small-scale enterprises.Data analysis was conducted descriptively and quantitatively using the Hayami method to calculate the value added generated by processing activities. The results indicate that most fish species processed exhibit high value-added ratios (>40%), including lesi, tamban, ciu, and liban fish, while teri falls in the moderate category The high value added demonstrates that salted fish processing significantly enhances the product's economic value through the difference between output and input values, while also contributing to labor income and entrepreneurial profit. However, the variation in value-added ratios across fish species suggests opportunities for efficiency improvements and innovation, particularly for commodities still in the moderate category. Overall, the salted fish processing business in Rebo Village has strong prospects for development as a local-resource-based agroindustry to improve community income.
THE IMPACT OF THE IR NUTRIZINC (Oryza sativa) CULTIVATION PROGRAM ON FARMER’S INCOME AND EXCHANGE VALUE IN SERANG REGENCY, BANTEN PROVINCE
Stunting has long been a major issue in Indonesia, the government to implement a policy under the Ministry of Agriculture Regulation No. 39 of 2020, which mandates biofortification of rice varieties, including IR Nutrizinc rice, to improve food quality in Indonesia. This study aims to analyze the impact of the IR Nutrizinc rice cultivation program on farmers’ income and exchange value in Serang Regency, Banten Province, from October 2024 – December 2024. The feasibility analysis showed that IR Nutrizinc rice farming was profitable, as indicated by an R/C ratio greater than 1. The Policy Analysis Matrix (PAM) results showed that the NPCI value of IR Nutrizinc rice was 1.06 (>1), indicating government support through input policies within the IR Nutrizinc program. However, the NPCO value of 0.96 (<1) indicated that the output price received by farmers was still below the ideal economic price. The PCR and DRC values of less than 1 indicated that IR Nutrizinc rice farming was economically efficient and had both competitive and comparative advantages. Nevertheless, the EPC value of 0.95 and PC value of 0.85 showed that policy distortions still caused farmers’ profits to be suboptimal. This condition was also reflected in the SRP value of -0.14, indicating a disincentive effect where private profits were lower than social profits. Despite this, the IR Nutrizinc program still contributed positively to farmer welfare, as reflected by the increase in the farmer exchange rate from 1.03 in non-IR Nutrizinc farming to 1.30 in IR Nutrizinc farming in Serang Regency.
BUSINESS MODEL CANVAS AND FINANCIAL FEASIBILITY ANALYSIS OF PUPUKIN!: A MULTIFUNCTIONAL SLOW-RELEASE ORGANIC FERTILIZER FOR URBAN FARMING
Urban agriculture has been increasingly developed in response to the growing conversion of agricultural land into non-agricultural areas in urban regions. However, urban agriculture activities still face several challenges, particularly practical, efficient, and environmentally friendly fertilization practices. Pupukin! is an innovative, multifunctional slow-release organic fertilizer developed by utilizing organic waste materials such as banana corms, shrimp shells, and neem leaves as the main raw materials. This study aims to analyze the business model and financial feasibility of Pupukin! fertilizer business in supporting urban agriculture activities. The study employed a quantitative approach using the Business Model Canvas (BMC) to describe the business structure, as well as financial feasibility analysis, including production cost calculation, profit analysis, Revenue Cost Ratio (R/C Ratio), Payback Period (PP), and Return on Investment (ROI). The results indicate that the Pupukin! business model offers a key value proposition in multifunctional organic fertilizer that is practical, environmentally friendly, and efficient to use, making it suitable for urban agriculture practitioners. Financial analysis shows that the Pupukin! business is economically feasible, indicated by an R/C Ratio of 1.48. Furthermore, the business demonstrates a favorable investment return with an ROI of 48% and a relatively short Payback Period. These findings suggest that the Pupukin! fertilizer business has strong potential to be further developed as a sustainable agricultural innovation that supports the advancement of urban agriculture.
CHARACTERIZATION OF QUARANTINE PLANT PEST IN IMPORTED POTATO SEEDS AND ITS IMPLICATIONS FOR QUARANTINE MEASURES
The high accessibility of potato imports increases the risk of carrying quarantine plant pest organisms. Characterization of pathogenic fungi on potato seedlings is not only identified visually. Several tests need to be carried out to get accurate results. The blotter test method has become the standard for testing seeds for the Animal, Fish, and Plant Quarantine Center because it is practical, does not require complicated and expensive laboratory equipment, and fungi can be identified effectively. The problem formulation of this research is how the characterization results of potato seed commodities imported from Australia in July 2023 can ensure that the commodities are free from pathogenic fungi. Characterizing imported potato seeds aims to reduce the risk of spreading pathogenic fungi Helminthosporium solani that can harm the agricultural sector. Characterization using the blotter test method goes through 4 stages, 1) sample preparation, 2) sample sterilization, 3) sample incubation, and 4) observation and identification. The characterization results showed that pathogenic fungi were not found in imported potato seed samples from Australia. The fungus found was the species Cephalotrichum brevistipitatum, which is an endophytic fungus, not Helminthosporium solani. The results of this characterization imply that the Animal, Fish, and Plant Quarantine Center released the potato seeds and allowed them to enter Indonesian territory.
THE IMPACT OF EGYPT’S GROSS DOMESTIC PRODUCT (GDP) ON THE VOLUME OF INDONESIA’S COFFEE EXPORTS (25-Year Data)
This study analyzes the effect of Egypt’s Gross Domestic Product (GDP, USD) on the volume of Indonesian coffee exports to Egypt (kg) (Harmonized System Code: 090111) over the period 2000–2024 using a simple regression method. The analysis is conducted based on the prediction that there is a relationship between two quantitative variables (GDP → export volume). The quality of the regression equation is assessed using the coefficient of determination, where , which measures the proportion of variability explained by the regression model. The results show that GDP has a positive and statistically significant effect on coffee exports (t = 9.49, p = 0,00000000202), with an Value of 0.796, and the F-test result was statistically significant (p < 0.001). These findings indicate that Egypt’s GDP has a statistically significant simultaneous effect on the volume of coffee exports (ceteris paribus). The R-squared value of 0.797 indicates that 79.7% of the variation in coffee export volume can be explained by Egypt’s GDP, while the remaining 20.3% is influenced by other factors outside the model.
POTENTIALS AND STRATEGIES OF INDONESIAN FRUIT EXPORTS TO THE UNITED ARAB EMIRATES
Indonesia has significant potential in tropical fruit production; however, its export performance in non-traditional markets, especially to the United Arab Emirates (UAE), remains suboptimal. This study analyzes the potential and development strategies for Indonesian fruit exports to the UAE by examining competitiveness, trade dynamics, and key economic determinants. The research utilizes secondary data from 2019 to 2024 obtained from the Central Statistics Agency / Statistics Indonesia (BPS), the United Nations (UN) Comtrade Database, and the International Monetary Fund (IMF). The study employs SWOT analysis, Revealed Comparative Advantage (RCA), Export Product Dynamics (EPD), and the Gravity Model. The results indicate that although national production is substantial, the RCA index remains below 1, reflecting a weak comparative advantage compared to other competitor countries. The Gravity Model confirms that UAE GDP positively influences export volume, whereas geographical distance acts as a significant barrier. This study recommends strengthening quality standardization, especially for compliance with sanitary and halal requirements, optimizing logistics to reduce costs, and implementing premium product differentiation strategies to enhance competitiveness in the UAE market.
DETERMINANTS OF INDONESIA'S CINNAMON EXPORT PERFORMANCE: A SEM–PLS ANALYSIS
Indonesia is the world's largest cinnamon exporter by volume, but still lags behind Sri Lanka in terms of export value. This study aims to analyze the factors influencing the competitiveness of Indonesian cinnamon exports in the 2014-2024 period.. Using UN Comtrade data and the SEM-PLS approach, this study identified four main constructs: Product Innovation, Product Quality, Cost Efficiency, and Export Competitiveness. The results show that Product Innovation has a significant effect on Product Quality (β=0.742, p<0.001), which in turn affects Export Competitiveness (β=0.658, p<0.001). Cost Efficiency is also proven to have a significant effect on Export Competitiveness (β=0.284, p<0.05). The model is able to explain 67.3% of the variance in Indonesian cinnamon Export Competitiveness.
EMPOWERMENT OF WOMEN THROUGH FARMER WOMEN’S GROUPS IN BUKIT BIRU VILLAGE TENGGARONG DISTRICT KUTAI KARTANEGARA (CASE STUDI OF KWT SRIKANDI JAYA)
The agricultural program for to the Srikandi Jaya Women Farmers Group represents a form of women's empowerment aimed at improving skills, creativity and insight to provide opportunities for women to become more empowered. The purpose of this study was to determine the form of empowerment, the level of participation, and the benefits obtained by the Srikandi Jaya Women Farmers Group. The research was conducted in Bukit Biru, Tenggarong District, Kutai Kartanegara Regency. The sampling method used was purposive and conducted by census. Respondents in this study were 29 people, the analytical method used was descriptive qualitative method by measuring theattitude scale, likert by using a scoring. The results showed that the form of empowerment program given to the Srikandi Jaya women's farmer group was the women's farmer group as alearning class, cooperation unit, and production unit. The participation rate of members of the Srikandi Jaya women's farmer group, the monthly routinemeeting indicator was in the high category with an average score of 10.07, the agricultural counseling/meeting indicator was in the high category with an average score of 13.41, the training program indicator was in the high category with a score an average of 15.83. The benefits of the agricultural extension program included increased group income, enhanced roles of women, higher participation levels, and improved knowledge and insight among members.
THE EFFECT OF EXCHANGE RATE, NATIONAL CONSUMPTION, DOMESTIC PRICES, PRODUCTION, CULTIVATED LAND AREA, AND IMPORT TARIFFS ON INDONESIA’S SOYBEAN IMPORT VOLUME
Indonesia imports more than 1.5 million tons of soybeans annually from various countries, from the United States, Canada, Brazil, Argentina, and Malaysia. The purpose of this study is to analyze the effect of the rupiah exchange rate against the United States dollar (exchange rate), domestic soybean consumption, domestic soybean prices, domestic production, soybean planting area, and import duty tariff policies on the volume of soybean imports in Indonesia in the period 2012-2022.The data were obtained from Central Statistics Agency, Ministry of Agriculture, Ministry of Trade, Bank Indonesia, and UN Comtrade through documentation and literature studies. Data were analyzed descriptively and quantitatively with multiple regression tests, and classical assumption tests were also carried out to ensure the regression model met the criteria for normality, multicollinearity, heteroscedasticity, and autocorrelation. The regression results show that the rupiah exchange rate has a negative coefficient, but is not significant (p-value 0.0912 > 0.05). Domestic consumption also has no significant effect on soybean imports (p-value 0.5651 > 0.05), although it has a positive coefficient. Domestic soybean prices have a negative and significant effect on soybean imports (p-value 0.0322 < 0.05), meaning that an increase in domestic soybean prices will reduce imports. Domestic soybean production and soybean planted area also have a negative and significant effect on soybean import volume (p-value 0.0030 and 0.0171 < 0.05). Import duty tariff policies show a positive and significant effect on soybean imports (p-value 0.0041 < 0.05), where a decrease in import duty tariffs increases soybean imports. Overall, these factors explain approximately 51.6% of the variation in soybean import volume in Indonesia.
STRUCTURAL EQUATION MODELING OF COCOA EXPORT PERFORMANCE IN INDONESIA (2015–2024)
Cocoa is a strategic commodity that contributes significantly to Indonesia’s agricultural export performance. However, its export performance has fluctuated due to global price dynamics, exchange rate volatility, and variations in export volume. This study analyzes Indonesia’s cocoa export performance from 2015 to 2024 using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The secondary data include export volume, export value, average export price, and the rupiah exchange rate against the U.S. dollar. The SEM-PLS results indicate that export volume has a strong and significant positive effect on export value (β = 0.64, p = 0.000), demonstrating that increases in export quantity play a major role in enhancing Indonesia’s cocoa export performance. Export price shows a positive but marginal effect (β = 0.28, p = 0.056), suggesting that price movements contribute to export value but are not statistically significant at the 5% level. Meanwhile, the exchange rate has a significant negative effect on export value (β = −0.47, p = 0.001), indicating that rupiah depreciation tends to suppress cocoa export performance. The model explains 74.2% of the variance in export value (R² = 0.742), reflecting strong predictive capability. These findings provide an empirical basis for formulating data-driven strategies to strengthen Indonesia’s cocoa export performance through improvements in production capacity, pricing strategies, and exchange rate stability.
FLOW OF QUARANTINE REQUIREMENTS AND CHARACTERIZATION OF Tilletia sp. ON WHEAT IN DETERMINING IMPORT APPROVAL
The high volume of wheat imports in 2022, which reached 9.35 million tons, increases the risk of entry of the quarantine plant pest organism Tilletia sp., classified as Group 1 Category A1. These groups and categories cannot be treated and do not yet exist in Indonesia. Therefore, monitoring the fungus Tilletia sp. must be severe and handled appropriately. This activity aims to understand the flow of quarantine requirements and characterization of Tilletia sp. as a determinant of import approval at the Animal, Fish, and Plant Quarantine Center. The flow of quarantine requirements is implemented when the importer prepares the application file online, Phytosanitary Certificate, Invoice, Bill of Lading, Shipping Instruction, Prior Notice, Certificate of Analysis, Health Certificate, and Application for Import. Wheat commodities, if infected with Tilletia sp., will be detained, and a detention warrant will be issued; if treatment is not given, a destruction order and an extermination report will be issued. Characterization of Tilletia sp. was determined based on the frequency of washing test results. Wheat samples with Tilletia sp. >10 times must be treated with heat treatment to kill the development of spores.
FROM DETECTION TO DECISION: THE ROLE OF HOYER’S SOLUTION IN MANAGING IMPORT RISKS OF SOYBEAN COMMODITIES
Soybean production in Indonesia in 2022 will only be able to meet 5% of soybean consumption needs. Import traffic for this commodity increases the risk of Peronospora manshurica. P. manshurica is a quarantine plant pest organism that causes downy mildew epidemics. Hoyer's solution is known to increase the shelf life of characterization results, thereby increasing time and energy efficiency in quarantine activities. The problem formulation for this activity is how to characterize the results of imported soybeans using Hoyer's solution. This activity aims to analyze the results of the characterization of imported soybeans using Hoyer's solution. Characterization of imported soybeans is done by direct test with the following stages: 1) administrative inspection, 2) sampling of imported soybean seeds, and 3) direct test. The observation results showed the presence of P. manshurica. The imported soybeans were proven to be infected with P. Manchuria, which visually had greyish-white crusty seed coats. Hoyers' solution effectively extends the life of preparations and is efficient because P. Manchuria is difficult to identify and cannot be grown on culture media. The discovery of fungi-like white crust symptoms on imported soybeans became the basis for the Animal, Fish, and Plant Quarantine Center's decision to provide fumigation or heating treatment to 80°C before distributing the commodity.
THE EFFECT OF GUANO FERTILIZER APPLICATION ON THE GROWTH OFTOMATO PLANTS (Solanum lycopersicum L.)
The high market demand for tomatoes is driven by increasing public consumption from year to year. This high market demand encourages farmers to increase tomato production with superior quality. Guano fertilizer has strategic value for increasing productivity and quality of tomatoes. The use of environmentally friendly and easily accessible guano fertilizer will reduce farmers' dependence on relatively expensive chemical fertilizers, thereby increasing production cost efficiency. This study not only aims to identify the optimal dose of guano fertilizer for tomato growth, but also contributes to the development of a productive, efficient, and environmentally friendly agribusiness production system. This study used a Completely Randomized Block Design with a single factor: guano fertilizer dosage (0, 26, 51, and 71 g per pot), with nine replications, totaling 36 experimental units. The experiment was conducted in a greenhouse using soil media in 19 cm pots diameter, from March 13 to May 8, 2023. Guano fertilizer was applied once 10 days after planting (DAP). Observations on plant height, number of leaves, and leaf area were taken biweekly from 14 to 56 DAP. Data were analyzed using Analysis of Variance in SPSS, followed by Duncan's Multiple Range Test at a 5% significance level. The results showed that the dose of guano fertilizer that significantly affected the increase in plant height, leaf area and number of leaves of tomato plants was dose 2 of 51 grams.
ECONOMIC VALUATION OF MANGROVE ECOSYSTEM IN UJUNG LOE DISTRICT BULUKUMBA REGENCY
This study aims to analyze the potential utilization and economic valuation of mangrove forest ecosystems. This study was conducted in Manyampa Village, Ujung Loe District, Bulukumba Regency, South Sulawesi Province. Samples were selected using a purposive sampling method, involving 20 pond fish farmers, 20 crab catchers, and 20 tourists. The study employed both descriptive quantitative and qualitative data analysis methods. This study indicates that the mangrove forest in Manyampa Village covers 27 hectares; however, only 7 hectares are currently utilized. Direct benefits such as mangrove fruits, wood products, and protective functions against abrasion, storm surges, and saltwater intrusion. Indirect benefits such as fish-shrimp-crab habitat, nutrient sources, environmental education, and ecotourism. The direct benefit value of the economic valuation of the mangrove ecosystem is IDR 4,562,963,185.00 per hectare per year. The indirect benefit value from milkfish (bandeng) cultivation in ponds is estimated at IDR 741,925,000.00 per hectare per year, and the value of coastal fishermen's catch is IDR 11,910,000.00 per hectare per year. The economic value of ecotourism in the mangrove forest ecosystem is estimated at IDR 89,250,000 per hectare per year. The mangrove forest ecosystem in Manyampa Village has an estimated economic value of IDR 5,406,048,185 per hectare per year. Given the total area of 27 hectares, the overall annual economic value of the mangrove forest is approximately IDR 145,963,300,995.
SYSTEMATIC LITERATURE REVIEW: DEVELOPMENT OF AGRICULTURAL MANAGEMENT ON JERUK KEPROK FARMERS IN CENTRAL ACEH REGENCY, GAYO HIGHLANDS
This study aims to determine the tangerine (orange) farmers in Central Aceh District, Gayo Highlands. The cultivation of Orange Keprok in the Gayo highlands holds strong agribusiness potential due to a suitable agroclimate, available farmland, and growing national market demand. This research uses a Systematic Literature Review to analyze relevant literature and several case studies as a development Tangerine cultivation in Central Aceh District, specifically in the Gayo Highlands. 9 literatures were evaluated from Google Scholar based on keywords ("Citrus nobilis" OR "Keprok Tangerine" OR "Jeruk Keprok") AND ("farmer profile" OR "farmer characteristics" OR "land utilization" OR "land use" OR productivity OR "fruit-bearing trees") AND ("agribusiness development" OR "agricultural solution" OR "farm management" OR "business strategy" OR "agricultural innovation"). Despite these constraints, Jeruk Keprok remains a high-potential horticultural commodity with strong market demand and considerable economic value. Overall, the study shows that the integration of local government and active participation of farmers, a productive, sustainable, and resilient citrus cultivation system in the future needs to be realized to support a more advanced citrus farming agribusiness.
INNOVATION OF ORGANIC YELLOW PUMPKIN BROWNIES WITH A MIXTURE OF GINGER AND CINNAMON HERBAL INFUSED AS A BUSINESS OPPORTUNITY IN THE HEALTHY FOOD INDUSTRY
This research aims to develop healthy food product innovations in the form of organic yellow pumpkin brownies with the addition of herbal infused ginger and cinnamon. This innovation comes as a response to the increasing trend of healthy food consumption and the need for functional snacks made from local. The method used is Research and Development (R&D) with six stages, including problem collection, data collection, product design, validation, trial, and product revision. The main ingredients in this product include yellow squash, ginger, and cinnamon which are known to have health benefits, such as boosting immunity and metabolism. The validation results by informants (nutrition students, biology, MSME actors, and potential consumers) showed a positive response to the taste, texture, and health benefits of the product. Some suggestions for improvement are given regarding the use of healthier substitutes, such as stevia and gluten-free flour. Product trials show that consumers love the distinctive taste of brownies with a spicy aroma and eco-friendly packaging. This product has the potential to be an innovative healthy snack, as well as a promising business opportunity in the local ingredient-based healthy food industry. By carrying the concept of sustainability, this product is expected to be an alternative solution to functional food that supports a healthy lifestyle.
CONDITIONS AFFECTING IMPORTS OF MUNG BEANS IN INDONESIA
Mung beans are believed to be the key to Indonesia's food security in facing the food crisis in the future. This study aims to analyze the factors that influence the volume of mung bean imports in Indonesia. The factors studied include domestic production, import prices, exchange rates, domestic prices, and government policies. The data used are secondary data from 2007 to 2022, obtained from Statistics Indonesia (BPS), the Ministry of Agriculture, and UN Comtrade. Multiple linear regression was used to determine the effect of each independent variable on the volume of mung bean imports. Based on the EViews regression output, three variables were found to have a significant effect on the volume of mung bean imports in Indonesia: domestic production (negative effect), real domestic prices (positive effect), and import policy (significant effect). Meanwhile, real import prices and the exchange rate of the Rupiah against the US Dollar showed negative but statistically insignificant effects. These findings indicate that fluctuations in mung bean imports in Indonesia are more strongly influenced by domestic production levels, internal price dynamics, and government policies rather than external factors such as import prices and currency exchange rates.
IMPLEMENTATION OF THE SEVEN TOOLS METHOD FOR PRODUCT QUALITY CONTROL: A CASE STUDY AT RUMAH TEMPE INDONESIA
This study applied the Seven Quality Control Tools to Soyagreen tempe products produced at Rumah Tempe Indonesia from 14 to 19 April, 2025. Analysis via Check Sheets, Flowcharts, Histograms, Pareto Diagrams, Control Charts, Scatter Plots, and Fishbone Diagrams revealed a 12.19% defect rate out of a total production of 1,091 units, consisting of 96% under-fermentation and 4% spoilage. Regression analysis found that each 1 °C increase in fermentation temperature led to an average of 7.57 additional defects. To address these findings, we recommend implementing a preventive-maintenance schedule daily calibration and cleaning of sensors, weekly deep-cleans of fermenter piping and external surface, monthly replacement of gaskets and seals, and quarterly servicing of heating and humidification components. This should be complemented by automated temperature-humidity controls, standardized standard operating procedures (SOP), operator training, and regular Seven Tools audits.
ANALYSIS OF RICE DEMAND IN RESPONSE TO RISING PRICES
Rice plays a central role in the daily lives of Indonesians, not only as a staple food but also as a vital component of the country’s food security and economic stability. This study aims to analyze the impact of rising rice prices on rice demand in Indonesia, focusing on price and income elasticity estimates. Utilizing national time series data from 2008 to 2022 and regional data from Medan, Ambon, and Sidoarjo, this research employs both log-linear regression models and the QUAIDS econometric approach. This findings indicate that rice demand is price-inelastic, with a price elasticity of approximately –0.37 in the short term and –0.79 in the long term. Income elasticity is positive but inelastic (around 0.24), while population elasticity exceeds one (>1), indicating high sensitivity. This suggests that although rice prices have increased, demand has declined only marginally, primarily because rice is a staple commodity that is difficult to substitute. However, low-income households are disproportionately affected, as they allocate a significant portion of their income to rice. Policy recommendations include price stabilization programs, direct assistance for vulnerable groups, and food diversification campaigns to ensure national food security.
BENCHMARKING ANALYSIS FOR THE DEVELOPMENT STRATEGY OF UPJA CAHAYA BINTANG (AGRICULTURAL MACHINERY SERVICE UNIT) MUARA ENIM
A follow-up study is important to evaluate the competitiveness of UPJA Cahaya Bintang through benchmarking analysis against similar business units in other regions. The results show that UPJA Cahaya Bintang has a well-structured organization and diversified services; however, it still lags in terms of financial feasibility, utilization of digital technology, and partnership development. The benchmarking analysis reveals the need for strategies to strengthen institutional capacity, diversify services, enhance human resource competencies in technology application and digital outreach, and reinforce partnerships to improve the competitiveness of UPJA Cahaya Bintang. This study recommends organizational restructuring with a clear division between technical and administrative functions, implementation of digitalized operational processes and recording systems, innovation in the diversification of agricultural machinery rental services, capacity building for human resources, and strengthening partnerships with formal institutions.
BUSINESS FEASIBILITY ANALYSIS OF UPJA CAHAYA BINTANG (AGRICULTURAL MACHINERY SERVICE UNIT) IN MUARA ENIM, SOUTH SUMATERA
The Agricultural Equipment and Machinery Service (AEMS) Business or Usaha Pelayanan Jasa Alat dan Mesin Pertanian (UPJA) plays a crucial role in improving farming efficiency through mechanization, especially for farmers without access to agricultural machinery. This study analyzes the feasibility of Cahaya Bintang in Muara Enim Regency from financial, technical, and economic perspectives through a descriptive quantitative approach. The results indicate that with total operational costs of IDR 741,933,333 and total revenue of IDR 768,000,000, the business generates a profit of IDR 26,066,666 and an R/C Ratio of 1.04, which indicates financial feasibility. However, the low profit margin highlights the need for operational efficiency improvements, such as optimizing machinery utilization, reducing fuel costs, and diversifying services. Other recommended strategies include strengthening cooperation with farmer groups, enhancing machinery maintenance, and institutional support to improve competitiveness and business sustainability.
ANALYSIS OF THE LOGISTICS COST STRUCTURE OF MOCHI AHMAD YANI IN THE PREPARATION OF SUPPLY CHAIN STRATEGIES
Mochi Sukabumi is a specialty food that has developed into one of the local culinary icons and has been recognized as an Intangible Cultural Heritage (WBTB) by the West Java Provincial Government in 2022. As a glutinous rice-based product with a relatively short shelf life, mochi Sukabumi requires effective and efficient supply chain management to maintain quality and meet consumer demand. This study aims to analyze the supply chain of Mochi Ahmad Yani, one of the pioneers of mochi in Sukabumi, with a focus on the management of raw materials, production, distribution and sales. Data were collected through in-depth interviews with business actors involved in the supply chain, namely suppliers, manufacturers, distributors, and retailers. This study used the Activity-Based Costing (ABC) method to analyze the logistics cost structure. The results show that procurement and material handling activities have the largest proportion of costs in the mochi supply chain, especially at the producer tier. The dominant cost structure in procurement is due to the need for quality raw materials to maintain product standards, while material handling costs are greater in distributors and retailers due to the handling of products directly related to end consumers. With an in-depth understanding of the logistics cost structure, Mochi Ahmad Yani is expected to formulate a more efficient supply chain strategy to improve competitiveness and customer satisfaction.
ANALYSIS OF THE FINANCIAL FEASIBILITY OF THE LAYER DUCK (Anas sp) BREEDING BUSINESS IN SEUNEBOK BARU VILLAGE, MANYAK PAYED DISTRICT, ACEH TAMIANG
This research aims to analyze the cost structure and profitability of the broiler duck farming business (Anas Sp) in Batee Puteh village, Langsa Lama sub-district, Langsa city. The method used is a survey method and direct interviews with breeders. The population in this study were breeders who cultivated broiler ducks with an ownership scale of more than 100 individuals, totaling 2 people. The method used in sampling is the Census Method, namely by taking the entire population to be used as a sample. The data collected includes primary data and secondary data. The research results show that the cost structure incurred by breeders consists of: fixed costs amounting to IDR 4.473.535,-/year with a percentage of 2,98% and variable costs as big as IDR 79,369,000/year with a percentage of 52,91%. The total income received by duck breeders in Batee Puteh Village is IDR151.200.000,-/year with total production costs of IDR83.842.535,-/year thereby generating huge profits IDR67.357.465,-/Year and IDR5.613.122,-/Month with the average profit being IDR33.678.733,-/Year and IDR2.806.561,-/Month. Based on the results of the sensitivity analysis under normal conditions and after changes in production, a 5% decrease in production, a 10% increase in feed prices and a 15% decrease in cage usage costs indicate that the duck farming business in Batee Puteh Village is still feasible to run.
ANALYSIS OF PLANT NURSERY BUSINESS DEVELOPMENT STRATEGIES AT VIKOM NURSERY BUSINESS IN LANGSA CITY
This research was carried out with the aim of identifying priority the strategy for developing the plant nursery business at the Vikom Nursery business located on Jl. Medan Banda Aceh, Gampong Teungoh, Kec. Langsa City, Langsa City. The research was conducted in October-November 2023. The method used was SWOT analysis. The results of the IFAS and EFAS matrices obtained alternative SO strategies with a score of 15.801, WO strategies with a score of 14.132, ST strategies with a score of 4.631, and WT strategies with a score of 2.962. The results of the research are based on QSPM analysis so that the main strategic priorities in developing plant breeding businesses at the nursery vikom are obtained, namely that business owners can apply for financial assistance through programs that have been created by the government to help MSMEs in Indonesia so that the results can be additional capital to develop their business. and adding more modern facilities and infrastructure. The suggestion in this research is to implement the main priority alternative strategies that have been produced in this research. After implementing the main priority strategies, business owners can also implement other alternative strategies in this research.
INCOME CONTRIBUTION OF WOMEN DUCK FARMERS TO FAMILY INCOME IN BATE PUTEH VILLAGE, LANGSA LAMA SUBDISTRICT, LANGSA CITY, ACEH
This study aims to analyze the income contribution and working time allocation of women duck farmers in Batee Puteh Village, Langsa Lama Subdistrict, Langsa City, Aceh, in supporting family income. The sampling technique used was a census or Saturated Sampling method, with a sample size of 12 women duck farmers. The data analysis methods employed are income analysis and the Harvard analysis method. The study results show that the average total working hours of women farmers across all activities is 11.66 hours per day, or 48.58%, with a rest time of 12.33 hours per day. The net income received by women meat duck farmers is IDR 6,003,908 per year, while women laying duck farmers earn IDR 1,972,013 per year. Consequently, the average total net income received by women duck farmers is IDR 3,987,960 per month. Women duck farmers contribute 13.08% to the family income. Hypothesis testing was conducted to determine the income contribution of women duck farmers in enhancing family income. The income contribution of women duck farmers, at 17.48%, falls into the low category. Activities were divided into production, predominantly managed by women; reproductive tasks, also predominantly managed by women; and social and community activities, which were shared by both genders.
MARKETING ANALYSIS OF CASSAVA (Manihot esculenta) THROUGH SCP (Structure Conduct Performance) APPROACH IN BANDAR SUB-DISTRICT, SIMALUNGUN REGENCY
This study aims to analyze the cassava marketing system through the SCP (Structure Conduct Performance) approach in Bandar District, Simalungun Regency. The location of the research was determined using the random sampling method. The sample in this study consisted of 37 farmers determined using the Slovin formula, 5 collectors and 5 retailers determined by snowball sampling. The data analysis methods used are qualitative (descriptive) and quantitative analysis. The results show that the results of the study show that the analysis of the market structure formed in the marketing of cassava in Bandar District, Simalungun Regency at the farmer level leads to a loose oligopoly market. Meanwhile, at the channel level, marketing institutions show a tight oligopoly market. Market behavior analysis on cassava has a low bargaining position so that farmers do not have the power to determine the price of cassava and only act as a price taker. The results of the market performance analysis showed two patterns of marketing channels, the marketing margin in channel I, the value of the marketing margin was Rp. 1,380/Kg and in the second marketing channel was Rp. 1,700/Kg. The value of the farmer's share in the first marketing channel was 54.00% and the value of the second marketing channel was 43.33%. The value of cassava marketing efficiency in marketing channel I is 14.00% and marketing channel II is 16.80%, both channels can be said to be efficient because the value is less than 50%.
THE POTENTIAL OF THE AGRICULTURAL AND NON-AGRICULTURAL SECTORS FOR ECONOMIC GROWTH REGION IN BEKASI CITY
This study aims to analyze the sectoral dynamics in the Bekasi City economy, focusing on the relative contribution of the agricultural and non-agricultural sectors to regional economic growth. Through a quantitative approach, using Location Quotient and Shift-Share analysis, this study identifies the shift in economic structure from the primary sector towards the secondary and tertiary sectors. The results show that the non-agricultural sector, especially trade and services, is increasingly dominant in driving the economic growth of Bekasi City. This finding indicates the importance of economic diversification and increasing the competitiveness of leading sectors in supporting sustainable development in Bekasi City. This research provides implications for the formulation of more effective regional economic development policies.
ANALYSIS OF CALCULATION OF COST OF PRODUCTION (Case Study: Pak Mitro Tofu Making Business in Stabat District, Langkat Regency, North Sumatra)
This research aims to analyze the cost of production in the Pak Mitro tofu making business in Stabat District, Langkat Regency, North Sumatra. This research uses a case study method and is analyzed quantitatively descriptively. The data collection methods used are primary data and secondary data. The sampling technique used was purposive sampling technique. The subject in this research is the owner of a tofu making business, namely Mr. Mitro. The analysis calculated uses the full costing method and the activity based costing (ABC) method. The results obtained from this research are the cost of production using the Full Costing method of Rp. 269 and using the Activity Based Costing method of Rp. 260. So that the tofu production produced by Pak Mitro's business experiences quite large costs of Rp. 9/unit.
ANALYSIS OF FACTORS AFFECTING THE PRODUCTION AND INCOME OF RICE FARMING IN RAINFED RICE FIELDS IN BINAGA KARAENG VILLAGE, LEMBANG KABUPATEN PINRANG
This study aims to determine the factors that affect rice farming in rainfed rice fields in Binanga Karaeng Village, Lembang District, Pinrang Regency. The sampling method was purposive or intentionally, the population in this study were 120 rainfed rice farmers. the sampling technique in this study was the Simple Random Sampling technique so that 36 respondents were obtained from 30% of rice farmers in rainfed rice fields in Binanga Karaeng Village, Lembang District, Pinrang Regency. The results showed that rice farming production in rainfed paddy fields in Binanga Karaeng Village, Lembang Subdistrict, Pinrang Regency amounted to 4,098 kg/ha per growing season, while the income generated was Rp 24,642.33 ha per growing season. Factors that affect rice farming in rainfed rice fields simultaneously are land area, seeds, fertilizers, pesticides, and labor. While the farm production factors that affect persial are land area, seeds, fertilizers, and pesticides. If the land area increases by 1% then farm production will increase by 0.535%, if rice seeds are added by 1% then farm production will increase by 0.817%, for fertilizer if added by 1% then production increases by 0.409%. While pesticides if added 1% of users then production will actually decrease by 0.852%.
MARKETING MIX ON TUAHTA FARM LIVESTOCK BUSINESS IN PAYA BUJOK SEULEUMAK VILLAGE, LANGSA BARO DISTRICT, LANGSA CITY
This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix for various products is less varied, for design is still the same as product design in general; 2) Price mix and payment methods are less diverse. 3) Promotion mix: Promotional activities have not gone well, so you should make a clear advertising strategy. 4) The distribution mix is already good compared to the product, price, and promotion mix.