Wakaf: Kajian Komunikasi yang Memotivasi Umat untuk Berwakaf

Abstract

This paper argues that a key success of the implementation of waqf
(wakaf/Islamic endowment) is the degree to which a nazir (nazhir/waqf
supervisor) qualifies him/herself to develop waqf property in a trustworthy and
productive way; therefore, he/she is capable of building trust of Muslim
society (ummat) him/her. Additionally, success or failure of socializing and
communicating this waqf execution to the society depends on the physical
endowments; that is, at least the ummat know about the distribution of waqf.
Here, the nazir is a key point in developing the waqf. The reason would be
the fact that a prospective endower candidate often establishes fit and proper
test to a nazir candidate. If the test convinces the endower candidate to trust
the nazir, this candidate will automatically endow his/her own property for the
sake of waqf. In opposite, if the test does not assure this potential endower,
he/she will not accomplish his/her own property for the sake of waqf. This
study found that a strategy of communication, which is employed by the nazir,
helped convince him/her to lead the ummat to constitute the waqf of land
inhabited by people of different areas. This research recommends that the nazir
publicize waqf as well as Muhammadiyah organization has done it by its
magazine; therefore, the ummat recognize the development of waqf, and this
publicized waqf practice can become a good example of how the umat should
execute their waqf programs.