The Phubbing Phenomenon In Teenagers’ Communication Ethics (A Case Study at SMPN 14 Depok)

Abstract

This research is prompted by the researcher's concern for students at SMPN 14 Depok regarding the phenomenon of phubbing in communication ethics, which is considered relevant to the effectiveness of communication during the learning process. This study aims to analyze the forms of phubbing behavior from a communication ethics perspective, identify the factors causing phubbing, and understand the school and teacher's perspectives in overcoming phubbing.

The research employed a qualitative method with a case study approach. The sampling method used was purposive sampling, involving 6 informants. Data collection techniques included observation, interviews, and documentation studies. Data analysis techniques applied were data reduction, data display, and conclusion; drawing/verification.

The research findings indicate that the phenomenon of phubbing behavior among students constitutes a violation of communication ethics principles. The factors contributing to phubbing during the learning process include smartphone addiction, lack of self-control, boredom, flexible school regulations, and peer influence. The school's efforts to address phubbing behavior include implementing smartphone collection rules, raising awareness through class agreements, and issuing warnings and sanctions to students.

Keywords: Phubbing, Communication Ethics, Teenagers, Students