STRATEGY FOR THE DEVELOPMENT OF EARLY CHILDHOOD INSTITUTIONS WITH THE USE OF SOCIAL MEDIA IN IMPROVING THE BRANDING OF KB ASSYARBANI

Abstract

This study aims to examine the strategic use of social media, particularly Instagram, as a means to strengthen branding at the Early Childhood Education institution KB Assyarbani, and to evaluate its impact on the ainstitution's visibility and reputation in the public eye. The research uses a qualitative descriptive approach, with data collected through observation, interviews, and documentation. The study focused on a social media management training program provided to ECE staff, which included skills in content editing, hashtag usage, and consistent publishing. The findings reveal that well-planned and creative social media strategies enhance audience engagement, broaden the school's promotional reach, and contribute to building a positive institutional image. Visual documentation of children's activities, parent testimonials, and student achievements, as well as uniform design and unique educational programs, were found to be key elements in crafting a strong branding narrative. However, challenges such as the risk of disseminating inaccurate information highlight the need for clear digital policies and continuous content monitoring. The implications of this study suggest that professional training and management of social media represent a crucial investment in shaping the identity of educational institutions. In conclusion, social media can serve as a strategic tool for strengthening ECE branding when used consistently, creatively, and in alignment with the institution's vision.