Tourism Supply Chain Management and Behavioral Dynamics: A Comparative Bibliometric Study of Global Practices

Abstract

Tourism Supply Chain Management (TSCM) has received increasing attention because of its contribution to efficiency, resilience, and sustainability in tourism systems. Nevertheless, significant differences persist between developed and developing countries, particularly in governance capacity, technology adoption, and behavioral responses among stakeholders. Unlike earlier studies that mainly focus on operational and technological aspects, this study highlights the behavioral dimensions that shape tourism supply chain practices across different regional contexts. This study aims to compare the development of TSCM research in developed and developing countries through bibliometric and thematic analysis. A mixed-method approach was employed using 87 peer-reviewed articles published between 2020 and 2025. Bibliometric mapping with VOSviewer was used to identify thematic clusters, regional collaboration patterns, and methodological trends, while qualitative synthesis was applied to interpret the emerging themes. The findings show four main themes: sustainability governance, risk and crisis management, technological innovation, and stakeholder integration. Developed countries tend to apply more integrated and technology-based models, whereas developing countries continue to face fragmented governance, behavioral resistance, and digital inequality. The study concludes that inclusive and behaviorally responsive policy frameworks are needed to support more resilient and equitable tourism supply chains.
Keywords: Behavioral Science, Bibliometric Analysis, Sustainability, Technological Innovation, Tourism Supply Chain Management