STRATEGI PRODUK KAJIAN AFTERWORK MASJID AL LATHIIF BANDUNG

Rasyid Ilyasa Syauqi

Abstract


Masjid Al Lathiif in Bandung is actively involved in religious and educational activities. The regular program called "Afterwork Study" is held every Monday night, covering topics such as business, motivation, daily life issues, and mental health. These sessions are conducted by experts in their respective fields. This research aims to describe the product strategy implemented by the mosque in the Afterwork Study program. Qualitative methods were employed, involving data collection through observation, interviews, and documentation. The findings reveal four effective product strategy points: 1) building a strong brand identity and brand equity, 2) thoughtful packaging with consideration for value impact, 3) a focus on delivering relevant and high-quality content, and 4) providing excellent services while creating a deep connection between participants and the program. This study is expected to contribute insights into the management and marketing of religious activities in a mosque.

Keywords: Al Lathiif Mosque, Afterwork, Product Strategy


Full Text:

PDF


DOI: https://doi.org/10.15408/jmd.v11i2.34591

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Jurnal Manajemen Dakwah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

https://kuchenbaecker.com/impressum/

https://pirineos-sur.es/menores/

https://www.istanbulanahtar.com/kvkk/

sensasi777

https://europedirectsevilla.us.es/

https://etsiaab.da.upm.es/

beton 138

https://turningheadskennel.com/about-us/

beton138

https://etsam.da.upm.es/

https://www.chem.gakushuin.ac.jp/

https://www-al.nii.ac.jp/ai-task/

https://montes.da.upm.es/

https://etsam.da.upm.es/

https://topografia.da.upm.es/

slot gacor depo 10k

kantorbola

slot gacor online

Unibet 99

JMTOTO DAFTAR

https://pactiss.org/

https://scholars.lib.miamioh.edu/

bpjs777

zeus007

neko77

situs gacor 4d

bolahiu

suletoto

arista88

neko77

situsaka4d.com

JCO69

slot 888 gacor

dewaslot88

loginrr777

slot gacor

slot gacor online

Mahjong Ways 2 Lagi Panas

JMTOTO

sbotop.ad

slot demo

link slot gacor

Spotbet

slot

situs toto

bandarjaya

nobartv

skintoto

https://poltekpelbanten.id/

https://tgtwreis.telangana.gov.in/

https://emba.iitr.ac.in/

YALLASHOOT.BOND

https://nobartv.icu/

kooralivetv.tv

https://kadinbuntok.org/slotdemo/

raffi888

situs toto

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

 

View My Stats

Copyright © 2015, Jurnal Manajemen Dakwah, p-ISSN: 2338-3992, e-ISSN: 2797-9849

 

Indexed By:

Logo Sinta Ristekbrin Logo Google Scholar Logo Garuda Logo Crossref Logo  Base  Logo Dimensions Logo Indonesia Onesearch

mahjong demo

judi bola

tokeslot88

tokeslot88

slot bet 200

skintoto