The Generational Interest Differences in Cash Waqf Insurance
Abstract
Research Originality: Cash waqf insurance is underexplored in Islamic finance, offering a unique lens for study. This research addresses the gap by examining how knowledge, perceived fairness, and perceived usefulness influence attitudes and behavioral intentions toward cash waqf insurance among Generation Z, Millennials, and Generation X.
Research Objectives: The study aims to assess the impact of these factors on shaping attitudes and intentions toward cash waqf insurance. Integrating these factors into the Theory of Planned Behavior (TPB) optimizes public understanding and fosters positive engagement on cash waqf.
Research Method: 437 data sets were collected from respondents across three generations and analyzed using Partial Least Squares- Structural Equation Modeling (PLS-SEM) and multi-group analysis (MGA). The study evaluates the direct effects of knowledge, perceived fairness, and perceived usefulness on attitudes, behavioral intentions, and generational differences in these relationships.
Findings: Knowledge significantly affects attitudes for Gen Z and Millennials, but not Gen X. Perceived fairness strongly influences Gen X and Gen Z, but not Millennials. Perceived usefulness is a key factor across all generations, with the highest impact on Millennials.
Implications: The findings highlight the need for targeted educational campaigns for younger generations and fairness-based strategies for older cohorts. Policymakers and institutions can use these insights to enhance engagement with cash waqf insurance products.
JEL Classification: G22, Z12, C38
How to Cite:
Patriana, E., Aisyah, M., & Al Arif, M. N. R. (2025). The Generational Interest Differences in Cash Waqf Insurance. Etikonomi, 24(1), 299 – 314. https://doi.org/10.15408/etk.v24i1.41731.
Keywords
References
Ahmad, Z. A., & Rusdianto. (2020). Impact of Transparency and Accountability on Trust and Intention to Donate Cash Waqf in Islamic Microfinance Institutions. Shirkah: Journal of Economics and Business, 5(2), 197-227.
Akhter, A., Javed, M. Y., & Akhter, J. (2023). Research Trends in the Field of Islamic Social Finance: A Bibliometric Analysis from 1914 to 2022. International Journal of Ethics and Systems, in-prees. https://doi.org/10.1108/IJOES-03-2023-0044.
Alfarisy, M. M., & Firmansyah. (2021). Description of Money Waqf Program Management In Indonesia. Jurnal Ekonomi Dan Perbankan Syariah, 9(1), 90–97.
Antwi, J., & Naanwaab, C. B. (2022). Generational Differences, Risk Tolerance, and Ownership of Financial Securities: Evidence from the United States. International Journal of Financial Studies, 10(2). https://doi.org/10.3390/ijfs10020035.
Asyari, A., Hoque, M. E., Susanto, P., Begum, H., Awaluddin, A., Marwan, M., & Mamun, A. Al. (2024). Online Cash Waqf Behavioral Intention: the Role of Knowledge of Cash Waqf and Trust. Journal of Islamic Marketing, 15(11), 2864-2890.
Baraba, R. A. A., & Mahmudi, M. (2023). Understanding The Millennial Generation Behavior In Using Digital Banking. Asean International Journal of Business, 2(1), 1–13.
Bhattacherjee, A. (2000). Acceptance of E-Commerce Services: The Case of Electronic Brokerages. IEEE Transactions on Systems, Man, and Cybernetics Part A:Systems and Humans., 30(4), 411–420. https://doi.org/10.1109/3468.852435
Chamid, N., & Febriati, P. T. (2021). Implementasi Wakaf Sebagai Polis Asuransi Syari’ah Melalui IPLAN (Insurance Protection Linked Auto Navigation) Syari’ah Generali Sidoarjo. Management of Zakat and Waqf Journal (MAZAWA), 1(2), 110–126.
Dirie, K. A., Alam, M. M., & Maamor, S. (2023). Islamic Social Finance for Achieving Sustainable Development Goals: A Systematic Literature Review and Future Research Agenda. International Journal of Ethics and Systems, 40(4), 676-698.
El-Essa, M., Weshah, S., & Nofal, M. (2024). Understanding the Practices and Challenges of Sustainability Reporting in Islamic Banking. Contributions to Management Science, Part F2529, 75–85. https://doi.org/10.1007/978-3-031-48770-5_8.
Faturohman, T., Hassandi, I., & Yulianti. (2020). User Acceptance of Online Waqf Applications: Evidence From Indonesia. Journal of Islamic Monetary Economics and Finance, 6(3), 503–530. https://doi.org/10.21098/jimf.v6i3.1117.
Haidlir, B. M., Laksmono, B. S., Kasri, R. A., Azizon, A., & Hartono, D. (2021). Public Behaviour on Cash Waqf: Evidence from Indonesia. Jejak, 14(2), 316–332.
Hair, J. F, Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage.
Haron, H., Mat Nor, F., Johari, F., Misbah, H., & Shafii, Z. (2023). Factors Influencing the Behavioural Intention to Accept Benefidonor Concept Among Stakeholders of Waqf. Journal of Islamic Accounting and Business Research, 14(8), 1344–1360.
Hassan, H. A. (2020). Takaful Models: Origin, Progression and Future. Journal of Islamic Marketing, 11(6), 1801–1819. https://doi.org/10.1108/JIMA-04-2018-0078.
Jatmiko, W., Haidlir, B. M., Azizon, A., Laksmono, B. S., & Kasri, R. (2024). Intergenerational Analysis of Cash Waqf Behavior: Lessons Learned from Indonesia. Journal of Islamic Accounting and Business Research, 15(4), 590–618.
Kasri, R. A., & Yuniar, A. M. (2021). Determinants of Digital Zakat Payments: Lessons from Indonesian Experience. Journal of Islamic Accounting and Business Research, 12(3), 362–379.
Khairul, Tanjung, H., & Haryono, Y. (2023). The Effect of E-Banking, Trust, Income Level, and Literacy on The Cash Waqf Behavior of Sharia Bank Customers. Jurnal Al Iqtishad, 19(2), 1–23.
Khansa, F. N., & Violita, E. S. (2021). The Association between Islamic Bank Perfomance and Islamic Social Responsibility in Supporting SDGs: The Different Between Indonesia and Malaysia. IOP Conference Series: Earth and Environmental Science, 716(1).
Maryam, S. Z., Ahmad, A., Aslam, N., & Farooq, S. (2022). Reputation and Cost Benefits for Attitude and Adoption Intention among Potential Customers Using Theory of Planned Behavior: An Empirical Evidence from Pakistan. Journal of Islamic Marketing, 13(10), 2090–2107. https://doi.org/10.1108/JIMA-03-2021-0059.
Maulina, R., Dhewanto, W., & Faturohman, T. (2023). The Integration of Islamic Social and Commercial Finance (IISCF): Systematic Literature Review, Bibliometric Analysis, Conceptual Framework, and Future Research Opportunities. Heliyon, 9(11), e21612.
Maulina, R., Dhewanto, W., & Faturrahman, T. (2023). Behaviour Determinants of Two Muslims Classes towards Cash Waqf for Productive Purposes: Explanation from Indonesia. Journal of Islamic Accounting and Business Research, in-press. https://doi.org/10.1108/JIABR-04-2023-0139.
Musahidah, U., & Sobari, N. (2021). Determinants of the Intentions of Indonesian Muslim Millennials in Cash Waqf Using E-Payment. Jurnal Ekonomi dan Perbankan Syariah, 9(2), 65–91. https://doi.org/10.46899/jeps.v9i2.284.
Nadya, P. S., Alwyni, F. A., Hadiyati, P., & M. Iqbal. (2018). Strategy of Optimalization Cash Waqf in Indonesia Strategi Optimalisasi Wakaf Tunai Di Indonesia. Jurnal Syarikah, 4(2), 1–14.
Nasir, M., Hamzah, S. H., & Rijal, M. K. (2021). Anatomical Analysis of Islamic Religious Education Curriculum At General Higher Education in Indonesia. Ta’dib, 24(1), 53-60.
Nour Aldeen, K., Ratih, I. S., & Sari Pertiwi, R. (2022). Cash Waqf from the Millennials’ Perspective: A Case of Indonesia. ISRA International Journal of Islamic Finance, 14(1), 20–37. https://doi.org/10.1108/IJIF-10-2020-0223.
Nur Sa’idaturrohmah. (2022). Cash Waqf Linked Sukuk (CWLS) untuk Ketahanan Ekonomi di Masa Pandemi Covid-19. ADILLA: Jurnal Ekonomi Syariah, 9(1), 356–363.
Nurhayati, E., Nurfatimah, S., Syarifudin, S., Nurhayati, N., & Suhendar, D. (2022). Technology Acceptance Model Analysis on Software E-Financial Solutions. Proceedings of the 2nd Universitas Kuningan International Conference on System Engineering and Technology UNISET 2021.
Pasaribu, P. N., & Kemora, H. (2024). Beyond Intent: An Empirical Study on the Underlying Factors of Cash Waqf Contribution. Jurnal Manajemen, 15(1), 162–180.
Poan, R., Merizka, V. E., & Komalasari, F. (2022). The Importance of Trust Factor in the Intentions to Purchase Islamic Insurance (Takaful) in Indonesia. Journal of Islamic Marketing, 13(12), 2630–2648.
Rahmania, N., & Maulana, H. (2023). Waqf Literacy Level and Its Determinants on Public Intention to Contribute Cash Waqf: a Study of Waqf Institutions in Indonesian. Iqtishoduna: Jurnal Ekonomi Islam, 12(1), 283–300.
Salem Al-Harethi, A. R. (2019). Factors Determine Cash Waqf Participation in Kedah, Malaysia: Perception from Students in Kolej University Insaniah. Ikonomika, 4(1), 53–59. https://doi.org/10.24042/febi.v4i1.3927.
Sukarmi, S., & Victoria, A. (2018). Cash Waqf in Sustaining of Indonesian Society “In Legal & Economic Perspective.” Al-Itqan: Journal of Islamic Sciences and Comparative Studies, 2, 83–97. https://doi.org/10.31436/al-itqan.v2i1.43.
Syafira, F. N., Ratnasari, R. T., & Ismail, S. (2020). the Effect of Religiosity and Trust on Intention To Pay in Ziswaf Collection Through Digital Payments. Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business), 6(1), 98-110.
Tahiri Jouti, A. (2019). An Integrated Approach for Building Sustainable Islamic Social Finance Ecosystems. ISRA International Journal of Islamic Finance, 11(2), 246–266.
Unal, U., & Tascioglu, M. (2022). Sustainable, Therefore Reputable: Linking Sustainability, Reputation, and Consumer Behaviour. Marketing Intelligence and Planning, 40(4), 497–512.
Wahyuningsih, I., & Nurzaman, M. S. (2020). Islamic Financial Instruments and Economic Growth; An Evidence from Indonesia. Proceedings of the 6th IEEE International Conference on Information Management, ICIM 2020, 46–50.
Warsame, M. H., & Ireri, E. M. (2018). Moderation Effect on Islamic Banking Preferences in UAE. International Journal of Bank Marketing, 36(1), 41–67.
Widiastuti, T., Mawardi, I., Samer Ali, A. S., Atiya, N., Rani, L. N., Robani, A. B., & Al Mustofa, M. U. (2025). Determinant Factors for Online Cash Waqf Intention Among Muslim Millennial Generation. Journal of Islamic Marketing, 16(1), 258-289.
DOI: 10.15408/etk.v24i1.41731
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Muniaty Aisyah, Ela Patriana, Mohammad Nur Rianto Al Arif

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.