The Importance Level of Islamic Tourism Attributes: Will Religiosity Distinguish?
Abstract
Research Originality: How Islamic attribute fulfilment may influence Muslim tourists' preferences has been widely known. Yet, the way the model is examined the other way around is relatively scarce in halal tourism literature. The originality of this research lies in the model use in testing the effect of companion type and destination choice, moderated by different levels of religiosity, on Muslim tourists’ assessment of the importance of Islamic attributes in halal tourism.
Research Objectives: This study aims to examine the effect of Muslim tourists’ preferences in terms of companion type and destination choice, moderated by their level of religiosity, on their assessment of the importance of Islamic attributes in halal tourism.
Research Methods: Friedman and Cochran's Q non-parametric tests were conducted on 189 data collected online to examine the direct effects of companion type, destination choice, and religiosity on Muslim tourists’ assessment of the importance of Islamic attributes. Model 1 of the Hayes Process Macro with binary logistic was employed to examine the moderating effect of religiosity.
Empirical Results: The results showed that companion type, religiosity, and destination choice significantly affected Indonesian Muslim travellers' assessment of the importance of Islamic attributes. However, the moderating role of religiosity was not observed.
Implications: The findings have implications for Muslim travellers' decision-making literature and may offer better strategies for tourism businesses to attract and retain more Muslim tourists.
JEL Classification: C14, C83, Z12, Z32
How to Cite:
Suci, A., Wiyati, R., Siregar, I. F., & Nanda, S. T. (2024). The Importance Level of Islamic Tourism Attributes: Will Religiosity Distinguish? Etikonomi, 23(2), 433 – 448. https://doi.org/10.15408/etk.v23i1.34369.
Keywords
References
Abror, A., Patrisia, D., Trinanda, O., Omar, M. W., & Wardi, Y. (2021). Antecedents of Word of Mouth in Muslim-friendly Tourism Marketing: The Role of Religiosity. Journal of Islamic Marketing, 12(4), 882-899. https://doi.org/10.1108/JIMA-01-2020-0006
Al-Ansi, A., Han, H., Kim, S., & King, B. (2021). Inconvenient Experiences Among Muslim Travelers: An Analysis of the Multiple Causes. Journal of Travel Research, 60(6), 1352-1370. https://doi.org/10.1177/0047287520934870
Battour, M. M., Battor, M. M., & Ismail, M. (2012). The Mediating Role of Tourist Satisfaction: A Study of Muslim Tourists in Malaysia. Journal of Travel & Tourism Marketing, 29(3), 279-297. https://doi.org/10.1080/10548408.2012.666174
Battour, M., Hakimian, F., Ismail, M., & Boğan, E. (2018). The Perception of Non-Muslim Tourists Towards Halal Tourism: Evidence from Turkey and Malaysia. Journal of Islamic Marketing, 9(4), 823-840. https://doi.org/10.1108/JIMA-07-2017-0072
Battour, M., & Ismail, M. N. (2014). The Role of Destination Attributes in Islamic Tourism. In SHS Web of Conferences. EDP Sciences.
Battour, M., Ismail, M. N., & Battor, M. (2011). The Impact of Destination Attributes on Muslim Tourist's Choice. International Journal of Tourism Research, 13(6), 527-540. https://doi.org/10.1002/jtr.824
Chon, K. S. (1991). Tourism Destination Image Modification Process: Marketing Implications. Tourism Management, 12(1), 68-72. https://doi.org/10.1016/0261-5177(91)90030-W
Cleveland, M., Laroche, M., & Hallab, R. (2013). Globalization, Culture, Religion, and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians. Journal of Business Research, 66(8), 958-967. https://doi.org/10.1016/j.jbusres.2011.12.018
Collins, D., & Tisdell, C. (2002). Gender and Differences in Travel Life Cycles. Journal of Travel Research, 41(2), 133-143. https://doi.org/10.1177/004728702237413
Comcec, M. F. T. (2016). Understanding the Demand and Supply Sides in the OIC Member Countries. Turkey: COMCEC Coordination Office.
Duman, T. (2011, July). Value of Islamic Tourism Offering: Perspectives from the Turkish Experience. In World Islamic Tourism Forum (pp. 12-13).
Eid, R., & El-Gohary, H. (2015). The Role of Islamic Religiosity on the Relationship Between Perceived Value and Tourist Satisfaction. Tourism Management, 46, 477-488. https://doi.org/10.1016/j.tourman.2014.08.003
Francis, J. M., Myers, B., Nkosi, S., Petersen Williams, P., Carney, T., Lombard, C., ... & Morojele, N. (2019). The Prevalence of Religiosity and Association Between Religiosity and Alcohol Use, Other Drug Use, and Risky Sexual Behaviours Among Grade 8-10 Learners in Western Cape, South Africa. PloS One, 14(2), e0211322. https://doi.org/10.1371/journal.pone.0211322
Gilbert, D. C. (1991). Consumer Behavior in Tourism. In C. P. Cooper (Ed.). Progress in Tourism, Recreation and Hospitality Management, Vol. 3 (pp. 78–105). Lymington, Hants, UK: Belhaven Press.
Hakimi, N., Nawi, N. C., Ismail, M., Hasan, M. Z. M., Ibrahim, A. H., & Nasir, N. A. M. (2018). The Roles of Islamic Religiosity, Brand Image, and Knowledge on Relationship Between Perceived Value and Tourist Satisfaction. International Journal of Business and Management, 13(8), 101-107. https://doi.org/10.5539/ijbm.v13n8p101
Hamza, I. M. (2012). Islamic Tourism: Exploring Perceptions & Possibilities in Egypt. African Journal of Business and Economic Research, 7(1), 85-98. https://hdl.handle.net/10520/EJC120526
Haque, A., Momen, A. (2017). A Model of Islamic Tourism Towards Religious Motivation and Tourist Satisfaction in Malaysia. In: Gaol, F., Hutagalung, F. (eds), Social Interactions and Networking in Cyber Society, Springer, Singapore. https://doi.org/10.1007/978-981-10-4190-7_13
Hassani, A., & Moghavvemi, S. (2020). Muslims’ Travel Motivations and Travel Preferences: The Impact of Motivational Factors on Islamic Service, Hedonic and Product Preferences. Journal of Islamic Marketing, 11(2), 344-367. https://doi.org/10.1108/JIMA-11-2018-0215
Junaidi, Suci, A., Nanda, S. T., Kadaryanto, B., Van F.C., L. L. (2020). MATEL Muslim–Friendly Assessment Tool for Hotel: Sebuah Pedoman Kompromistis Untuk Standarisasi Hotel Ramah Muslim. Yogyakarta: Deepublish.
Lutfiyah, L. (2017). Religious Tourism in The Perspective of Kendal Society. QIJIS (Qudus International Journal of Islamic Studies), 5(1), 25-48. http://dx.doi.org/10.21043/qijis.v5i1.3755
Mansfeld, Y. (1992). From Motivation to Actual Travel. Annals of Tourism Research, 19(3), 399-419. https://doi.org/10.1016/0160-7383(92)90127-B
Maulani, M. R., Nuryakin, & Hidayah, N. (2022). Purchase Intention of Halal Cosmetics: The Mediating Role of Attitude. Etikonomi, 21(2), 383-398. https://doi.org/10.15408/etk.v21i2.24131
Moghavvemi, S., & Musa, G. (2018). Islamic Religiosity and its Influence on Muslim Students’ Travel Preferences. Asian Journal of Business and Accounting, 11(2), 315-340. https://doi.org/10.22452/ajba.vol11no2.10
Mokhlis, S. (2009). Relevancy and Measurement of Religiosity in Consumer Behavior Research. International Business Research, 2(3), 75-84. https://doi.org/10.5539/ibr.v2n3p75
Patwary, A. K., Mohammed, A. A., Hazbar, A. H., & Kamal, N. S. B. N. (2018). Factors Influencing Consumers’ Intentions Towards Purchasing Islamic Hotel Service: Moderating Role of Religiosity. International Journal of Management, Accounting and Economics, 5(7), 482-497. https://dorl.net/dor/20.1001.1.23832126.2018.5.7.1.1
Preko, A., Mohammed, I., & Ameyibor, L. E. K. (2020). Muslim Tourist Religiosity, Perceived Values, Satisfaction, and Loyalty. Tourism Review International, 24(2-3), 109-125. https://doi.org/10.3727/154427220X15845838896341
Rahman, M. K. (2014). Motivating Factors of Islamic Tourist’s Destination Loyalty: An Empirical Investigation in Malaysia. Journal of Tourism and Hospitality Management, 2(1), 63-77. http://jthmnet.com/journals/jthm/Vol_2_No_1_June_2014/4.pdf
Rahman, M., Moghavvemi, S., Thirumoorthi, T., & Rahman, M. K. (2020). The Impact of Tourists’ Perceptions on Halal Tourism Destination: A Structural Model Analysis. Tourism Review, 75(3), 575-594. https://doi.org/10.1108/TR-05-2019-0182
Rahmiati, F., & Fajarsari, A. R. (2020). The Role of Religiousity Mediating Islamic Attributes on Tourist Preference at Sharia-compliance Hotel. Jurnal Muara Ilmu Ekonomi dan Bisnis, 4(1), 54-63. https://doi.org/10.24912/jmieb.v4i1.7578
Rehman, A. (2020). Halal Tourism: Guidelines for Oman. International Journal of Islamic Marketing and Branding, 5(1), 1-16. https://www.inderscienceonline.com/doi/abs/10.1504/IJIMB.2020.109060
Riyanto, K. B., Bangsawan, S., & Mahrinasari, M. S. (2022). The Mediating Role of Halal Tourism Destination Image and the Moderating Effect of Religiosity in Islamic Attributes and Halal Service Quality Effect to Strengthen Tourist Loyalty Behavior. Journal of Positive School Psychology, 6(9), 2186-2213. https://journalppw.com/index.php/jpsp/article/view/12643
Salsabila, A. Y., & Ihsan, D. N. (2023). The Influence of Halal Lifestyle on Career Women in Indonesia. Etikonomi, 22(1), 197-212. https://doi.org/10.15408/etk.v22i1.30605
Seongseop Kim, S., & McKercher, B. (2011). The Collective Effect of National Culture and Tourist Culture on Tourist Behavior. Journal of Travel & Tourism Marketing, 28(2), 145-164. https://doi.org/10.1080/10548408.2011.545744
Simone-Charteris, M. T., & Boyd, S. W. (2013). The Potential for Northern Ireland to Promote Politico-religious Tourism: An Industry Perspective. In Event Tourism and Cultural Tourism (pp. 225-251). Routledge.
Suci, A., & Hardi, H. (2020). Literacy Experiment of Islamic Financing to Non-Muslim Small and Micro business. Journal of Islamic Marketing, 11(1), 179-191. https://doi.org/10.1108/JIMA-01-2019-0003
Suci, A., Junaidi, Nanda, S. T., Kadaryanto, B., & van FC, L. L. (2021). Muslim-friendly Assessment Tool for Hotel: How Halal Will You Serve?. Journal of Hospitality Marketing & Management, 30(2), 201-241. https://doi.org/10.1080/19368623.2020.1775746
Suhandi, & Jaafar, A. (2020). Religion, Moral and Modernisation of Urban Society: A Study on the Roles of Religion in Youth Development in Lampung, Republic of Indonesia. Asian Social Science and Humanities Research Journal (ASHREJ), 2(2), 105-112. https://doi.org/10.37698/ashrej.v2i2.47
Tang, X., Wang, D., Sun, Y., Chen, M., & Waygood, E. O. D. (2020). Choice Behavior of Tourism Destination and Travel Mode: A Case Study of Local Residents in Hangzhou, China. Journal of Transport Geography, 89, 102895. https://doi.org/10.1016/j.jtrangeo.2020.102895
Tran, X., & Ralston, L. (2006). Tourist Preferences Influence of Unconscious Needs. Annals of Tourism Research, 33(2), 424-441. https://doi.org/10.1016/j.annals.2005.10.014
Van Klingeren, M., & Spierings, N. (2020). Acculturation, Decoupling, or Both? Migration’s Impact on the Linkage Between Religiosity and Gender Equality Attitudes. Journal of Ethnic and Migration Studies, 46(15), 3079-3100. https://doi.org/10.1080/1369183X.2020.1733947
Wahab, S., Crampon, L. J., & Rothfield, L. M. (1976). Tourism Marketing: A Destination-Orientated Programme for the Marketing of International Tourism. Tourism International Press.
Weaver, G. R., & Agle, B. R. (2002). Religiosity and Ethical Behavior in Organizations: A Symbolic Interactionist Perspective. Academy of Management Review, 27(1), 77-97. https://doi.org/10.5465/amr.2002.5922390
Weidenfeld, A. D. I., & Ron, A. S. (2008). Religious Needs in the Tourism Industry. Anatolia, 19(2), 357-361. https://doi.org/10.1080/13032917.2008.9687080
Wibawa, B. M., Pranindyasari, C., Bhawika, G. W., & Mardhotillah, R. R. (2021). Discovering the Importance of Halal Tourism for Indonesian Muslim Travelers: Perceptions and Behaviors When Traveling to a Non-Muslim Destination. Journal of Islamic Marketing, 14(1), 61-81. https://doi.org/10.1108/JIMA-07-2020-0210
DOI: 10.15408/etk.v23i2.34369
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Afred - Suci
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
