Efek Sensasionalisme Pemberitaan Isu Korupsi Pertamina di Viva.co.id terhadap Tingkat Kepercayaan Pengguna X/Twitter

Abstract

After the internet has been omnipresent in, especially, many cities in Indonesia, and thus the proliferative adoption of the social media, the surge intensity of political discussion is escalating. One of the topics that grabs attention and frequently shared is the issue of corruption. The most recent scandal is the crude oil management in PT. Pertamina (Persero) within one period from 2018 to 2023. It is widely reported by the media that the management of this government owned oil company has mistreated it and resulted in state loss a whopping amount of Rp 285 billion. Viva.co.id as one of the online news portals even attract readers by using a sensational term such as Astaga! (a surprising ineffable expression in Bahasa). Shared in X platform, Viva.co.id reported its headline titled “Astaga! Uang Negara Rp 285 Trikiun Raib Gara-Gara Korupsi Minyak Pertamina.” Concerning this issue, this research is aiming to see the level of trust among X users in regards to corruption stories reported by Viva.co.id in its X account. using the agenda setting theory of McComb and Shaw (1973) and multidimensional trust concept of Butler and Cantrell (1984), this research applies quantitative approach with survey method through purposive sampling. Analysed with simple regressive linear among 100 respondents of Viva.co.id followers in X platform, this work captured Viva.co.id report during January 2025 – April 2026. The finding reveals a positive and significant corelation with R Square value of 0,552. In other words, news agenda contributes 55,2% to the level of trust of Viva.co.id followers in X, while the rest of 44,8% is influenced by other factors. This study shows, given the constant sensational reporting style in corruption stories by the media, it inevitably leaves a perspective that undermined the spirit of anti-corruption efforts in Indonesia.

Kata Kunci: Agenda Media, Pemberitaan Korupsi, Sensasionalisme, Kepercayaan Publik, Viva.co.id, X/Twitter