PENGARUH KUALITAS PELAYANAN MANASIK HAJI TERHADAP KEPUASAN JAMAAH HAJI DI KBIH AT-TAQWA KOTA TANGERANG

Amirudin Amirudin, Renaldi Rio Triantoro

Abstract


The purpose of this study was to find out the Hajj ritual services at KBIH At-Taqwa Tangerang City in 2019 and to find out how much influence the quality of services provided by KBIH At-Taqwa had on the satisfaction of pilgrims. This study uses a quantitative approach method. The sampling used the Purposive Sampling technique with a standard deviation of 10% which resulted in 56 respondents from the population of Hajj pilgrims at KBIH At-Taqwa in 2019. The results showed that there was a significant relationship between the quality of Hajj ritual services and the satisfaction of the pilgrims shown. with a T value of 2,005. The correlation value is 0.860. The value of the coefficient of determination is 0.740 which shows that 74% of pilgrims' satisfaction has an effect on the quality of service at KBIH At-Taqwa, while the other 26%. how much influence the quality of service provided by KBIH At-Taqwa has on the satisfaction of pilgrims. This study uses a quantitative approach method. The sampling used the Purposive Sampling technique with a standard deviation of 10% which resulted in 56 respondents from the population of Hajj pilgrims at KBIH At-Taqwa in 2019. The results showed that there was a significant relationship between the quality of Hajj ritual services and the satisfaction of the pilgrims shown. with a T value of 2,005. The correlation value is 0.860. The value of the coefficient of determination is 0.740 which indicates that 74% of pilgrims' satisfaction has an effect on the quality of service at KBIH At-Taqwa, while the other 26% is influenced by other variable factors.

Full Text:

PDF PDF

References


Departemen Agama RI. 2012. Buku Pintar Penyelenggaraan Ibadah Haji. Jakarta. Dirjen Penyelenggaraan Haji dan Umrah.

Dewan Perwakilan Rakyat Republik Indonesia. 2008. Undang Undang Republik Indonesia Nomor 13 Tahun 2008 tengang Penyelenggaraan Ibadah Haji.

Irsyad, Arif Rahman. 2020. Wawancara Pribadi dengan Pemilik KBIH At-Taqwa pada 30/08/2020.

Al-Swaydan, Muhammad Thariq. 2008. Rahasia Terindah Haji dan Umroh. Jakarta. Zaman.

Winahyuningsih, Panca. 2010. Pengaruh Kepercayaan dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Hotel Griptha Kudus. Dalam Alamat http://eprints.umk.ac.id/160/

James G, Bames. 2003. Secrets of Customer Relationship Management (Rahasia Manajemen Hubungan Pelanggan). Yogyakarta. Andi.

Maulana, Ade Syarif. 2016. Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan PT. TOI. Dalam alamat https://bit.ly/3mFPmOj

Tjiptono, Fandy. 2004. Manajemen Jasa. Yogyakarta. Andi.

. 2005. Prinsip Quality Service. Yogyakarta. Andi.

Lupiyoadi, Rambat dan Hamdani. 2006. Manajemen Pemasaran Jasa Edisi ke Dua. Jakarta. Salemba Empat.

Nabawi Mulia Tour & Travel. 2017. Pengertian dan Manfaat Manasik Haji. Dalam alamat https://nabawimulia.co.id/pengertian-dan-manfaat-manasik-haji/

Peter, J. Paul dan Jerry C Olson. 1996. Customer Behavior (Perilaku Konsumen dan Strategi Pemasaran edisi keempat. Jakarta. Erlangga.

Kotler, Philip. 2009. Manajemen Pemasaran. Jakarta. PT. Erlangga.

Rudika. 2014. Elemen Kepuasan Konsumen. Jurnal. ELIB UNIKOM.

Sutedja, Wira. 2007. Panduan Layanan Konsumen. Jakarta. Grasindo.

Sukayat, Tata. 2016. Manajemen Haji, Umrah dan Wisata Agama Bandung. Simbiosa Rekatama Media

Hidayati, Nurul. 2006. Metodologi Penelitian Dakwah. Jakarta. UIN Jakarta Press.

Ghazali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Semarang. Badan Penerbit UNDIP.

Sarwono, Jonathan. Tanpa Tahun. Buku Lepas : Korelasi. Dalam alamat https://bit.ly/2FLADB0

Raharjo, Sahid. 2019. Makna Koefisien Determinasi (R Square) dalam Analisis Regresi Linear Berganda. Dalam alamat https://bit.ly/2ZX3Hwd




DOI: https://doi.org/10.15408/jmd.v10i1.26079 Abstract - 0 PDF - 0 PDF - 0

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Jurnal Manajemen Dakwah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

 

View My Stats

Copyright © 2015, JMD  (Jurnal Manajemen Dakwah), p-ISSN: 2338-3992, e-ISSN: 2797-9849

 

Indexed By:

Â