MARKETING MIX ON TUAHTA FARM LIVESTOCK BUSINESS IN PAYA BUJOK SEULEUMAK VILLAGE, LANGSA BARO DISTRICT, LANGSA CITY

Hilda Puspita, Cut Gustiana, Kiagus Muhammad Zain Basriwijaya

Abstract


This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix for various products is less varied, for design is still the same as product design in general; 2) Price mix and payment methods are less diverse. 3) Promotion mix: Promotional activities have not gone well, so you should make a clear advertising strategy. 4) The distribution mix is already good compared to the product, price, and promotion mix.


Keywords


Marketing Mix; Tuahta Farm; Goat Milk

Full Text:

PDF

References


Amanah, D., & Harahap, D. (2018). Examining the Effect of Product Assortment and Price Discount Toward Online Purchase Decision of University Student in Indonesia. Jurnal Manajemen Dan Kewirausahaan, 2, 104.

Arifin, Ernawati, & Hartinah, S. (2018). Pengelompokan Usia Konsumen Berdasarkan Minat Belanja Dengan Menggunakan Metode Centroid. MSA, 6.

Hasanah, H., & Basriwijaya, K. M. Z. (2023). Pengetahuan Dan Sikap Peternak Sapi Potong Terhadap Teknologi Pengolahan Limbah Pertanian Sebagai Pakan Ternak. Jurnal Cakrawala Ilmiah, 2(11), 4411–4416. http://bajangjournal.com/index.php/JCI

Lestari, P., Kadang, J., & Adda, H. W. (2023). Strategi Marketing Mix Untuk Meningkatkan Volume Penjualan Pada Usaha Toreko. Jurnal EBISMEN, 2(1), 139–146.

Melda, M., Arini, E., & Yulinda, A. T. (2020). Pengaruh Keragaman Produk, Cita Rasa Dan Citra Merek Terhadap Keputusan Pembelian. (JEMS) Jurnal Entrepreneur Dan Manajemen Sains, 1(2), 143–149. https://doi.org/10.36085/jems.v1i2.918

Nf Mufreni, A. (2016). Pengaruh Desain Produk, Bentuk Kemasan Dan Bahan Kemasan Terhadap Minat Beli Konsumen (Studi Kasus Teh Hijau Serbuk Tocha). Jurnal Ekonomi Manajemen, 2(2), 48–54. http://jurnal.unsil.ac.id/index.php/jem

Puspitaningrum, Y., & Damanuri, A. (2022). Analisis Lokasi Usaha Dalam Meningkatkan Keberhasilan Bisnis Pada Grosir Berkah Doho Dolopo Madiun. Jurnal of Economics and Business Research, 2(2), 292–293.

Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan Media Sosial Sebagai Media Promosi. Jurnal Common, 3(1), 71–80. https://doi.org/10.34010/common.v3i1.1950

Garside, A. K., & Rahmasari, D. (2017). Manajemen Logistik (1st ed.). Universitas Muhammadiyah Malang.

Kotler, P dan Amstrong. 2018. Prinsip-prinsip Marketing Edisi Ke Tujuh. Jakarta:

Penerbit Salemba Empat.




DOI: https://doi.org/10.15408/aj.v18i1.39339 Abstract - 0 PDF - 0

Refbacks

  • There are currently no refbacks.


Indexed by:

CrossRefCrossRefCrossRef

CrossRefCrossRefCrossRef

ISSN:1979-0058

AGRIBUSINESS JOURNAL CONTACT

Dr., Ir. Elpawati, M.P.

+62813-8466-6693
Chief Editor Agribusiness Journal
Department of Agribusiness Faculty Sains and Technology
State Islamic University Syarif Hidayatullah Jakarta, Banten, Indonesia
Jl. Ir.H. Juanda No. 95 Ciputat Tangerang 15412
Tel : +62 877 8030 2523 (WhatsUp Text Only)
Email: agribusiness.journal@uinjkt.ac.id

 

 

View My Stats