Vol. 8 No. 1 (2018)

Articles

• Loyalitas Merek Pada Jasa Penerbangan: Suatu Studi Empiris

  Kevin Susanto, Hansel Ferdinand, Revel Gunawan, Sabrina O Sihombing

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• Analisis Industri Bisnis Jasa Online Ride Sharing di Indonesia

  Berto Mulia Wibawa, Yani Rahmawati, Mathias Rainaldo

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• Pengaruh Iklan terhadap Minat Beli Pengguna Youtube dengan Brand Recognition sebagai Variabel Intervening

  Herdian Rizky Yuniyanto, Hani Sirine

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• Kemampuan Pemilihan Saham dan Penetapan Waktu Pada Manajer investasi Reksa Dana Saham di Indonesia

  Tariza Putri Ramayanti, Keti Purnamasari

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• Determinan Profitabilitas Bank Umum Konvensional Terdaftar di Bursa Efek Indonesia

  Bambang Sutrisno

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• Peningkatan Impulse Buying Mahasiswa di Semarang terhadap Produk Fashion Lokal melalui Ethnocentrisme, Brand Image dan Country of Origin (COO)

  Sri Widiyati, Saiful Ghozi

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• The Triangle of Sensory Marketing Model: Does it Stimulate Brand Experience and Loyalty?

  Alex Fahrur Riza, Dwi Marlina Wijayanti

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• The Impact of Total Quality Management Implementation on Small and Medium Manufacturing Companies

  Ratna Purwita Sari, Achmad Firdaus

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• Electronic Word of Mouth (E-Wom) of Transportation Application Consumers in Indonesia: Which Factors That Are Matter

  L. Leonnard, Etty Susilowati

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• Nexus Between Working Capital Management and Sectoral Performance

  Suman Talreja, Farhan Ahmed, Raza Ali

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• Front Matter

  Jurnal Esensi

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• Back Matter

  Jurnal Esensi

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