Frugal Living is A New Alternative Gen Z Lifestyle
DOI:
https://doi.org/10.15408/sjie.v14i2.46418Keywords:
generation z, frugal living, love of money, financial managementAbstract
Research Originality: This research novelty is about the location of Surakarta City and the relationship between lifestyle and love of money towards frugal living.
Research Objectives: This study examines the frugal living practices of Generation Z in Surakarta City.
Research Methods: This study used quantitative methods with PLS-SEM for analysis. The variables in this study include frugal living, lifestyle, love of money, and financial management.
Empirical Results: The findings show that lifestyle and love of money significantly influence frugal living among Generation Z in Surakarta City. At the same time, financial management does not have a significant impact on frugal living among Generation Z in Surakarta City.
Implications: These results highlight the importance of financial literacy improvement policies that include environmentally friendly consumption patterns and raise awareness among Generation Z to use local products.
JEL Classification: D14, D91, G41
How to Cite:
Rahmasari, H. A. S., Mafruhah, I., Istiqomah, N., & Gravitiani, E. (2025). Frugal Living is A New Alternative Gen Z Lifestyle. Signifikan: Jurnal Ilmu Ekonomi, 14(2), 423-436. https://doi.org/10.15408/sjie.v14i2.46418.
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Copyright (c) 2025 Himas Arum Syarifah Rahmasari, Izza Mafruhah, Nurul Istiqomah, Evi Gravitiani
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