Peran Presenter dalam Membangun Kredibilitas dan Penyajian Informasi pada Program Berita ABTV News

Abstract

This study aims to analyze the role of presenters in building credibility and presenting information on the ABTV News program at PT. Astro Blitar Televisi. Using a qualitative approach, data was obtained through interviews, observation, and documentation. The results show that the credibility of presenters greatly influences public trust in the media, which is determined by their ability to convey information accurately, communicatively, and professionally. Communication strategies such as the use of intonation, facial expressions, and body language are tailored to the nature of the news being delivered. Presenters also play an important role in bridging the gap between the editorial team and the audience, as well as facing various challenges, including time pressure and the need to always be ready when breaking news occurs. Internal factors (such as distinctive voices and personal branding) and external factors (such as team support and work environment) determine the success of credible information delivery. This study provides recommendations for improving presenter training and a more systematic production system to strengthen ABTV News' position as a trusted local media outlet.