Design and Development of a Company Profile Website Using the Rapid Application Development Method: A Case Study of a Real Estate Company

Abstract

This study addresses the business need of PT Global Agensi Sejahtera, a property agency operating in the Jabodetabek region, to establish an official digital information channel accessible to prospective clients. Prior to this project, company information was dispersed across printed brochures, social media, and direct messaging, forcing prospective clients to make repeated inquiries, slowing initial response times, and impeding the formation of early trust. The objective of this research is to design and develop a company profile website as a centralized hub for service information, portfolio, and contact, enabling more effective promotion and communication. A three-phase Rapid Application Development (RAD) approach was adopted: understanding business challenges through observation and interviews; designing information flows and interface layouts; then building and testing the website until it was ready for deployment. The implemented system covers five main sections—Home, About, Services, Projects, and Contact—including an integrated contact form. Black-box testing across five scenarios confirmed that all primary functions operate correctly. The website was subsequently published at https://global-agensi-sejahtera.vercel.app/, providing the company with an official digital presence accessible to the public at any time.