Heuristic Evaluation Analysis of Beauty E-Commerce Interfaces Using the Systematic Literature Review Approach: A Case Study of Sosiola

Abstract

This study aims to evaluate the Sociolla e-commerce website based on the principles and paradigms of Human-Computer Interaction (HCI). The evaluation covers multiple dimensions, including human-system interaction, technological implementation, usability metrics, and ergonomic aspects of the user interface. The research adopts Nielsen's heuristic evaluation approach, complemented by in-depth analysis of the user interface and aesthetic assessment, which influence user perception. Sociolla was chosen due to its significant market position as a leading beauty e-commerce platform in Indonesia, with an innovative and responsive interface design that meets user needs. The primary issue addressed in this study is how well the platform provides an optimal and efficient user experience in the context of human-computer interaction. The findings indicate that Sociolla demonstrates high compliance with HCI principles, particularly in system visibility, user control mechanisms, error prevention, and consistent interface design, which contribute to user comfort and engagement. Moreover, the platform effectively integrates aesthetic elements with functional needs in a manner that enhances user engagement while improving task efficiency. This study contributes significantly to the theoretical development of e-commerce interface design and provides practical insights for digital developers in creating effective interfaces, particularly in the beauty and cosmetics sector. The findings are expected to serve as a guide for designers and developers of other digital platforms in enhancing user experience by applying effective HCI principles, while maintaining a balance between functionality references.