Do Social Role-Based Strategies Matter For Gen-Y Customers? The Case Of Indonesian Islamic Banks. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, [S. l.], v. 12, n. 1, 2020. DOI: 10.15408/aiq.v12i1.15305. Disponível em: https://journal.uinjkt.ac.id/iqtishad/article/view/15305. Acesso em: 25 feb. 2026.