Efektivitas Pengaruh Besaran Biaya Promosi Dalam Penghimpunan Dana Pihak Ketiga

Abstract

Effectiveness The Promotion Cost in Fundrasing the Third Party Funds

Promotion is one important variable in marketing mix to promote the services. The promotion activities is not just as the communication tools between company and consumers, but also as the tools to influence the purchase behavior from the consumer to but the services that offered by the company. This things has done by the promotion tools.

DOI: 10.15408/aiq.v1i2.2461