Visualisasi Data Kompleks: Analisis Semiotika Infografis pada Portal Berita Kumparan.com
DOI:
https://doi.org/10.15408/interaksi.v5i2.48830Keywords:
Infografis , Pemahaman Pembaca , Kumparan.comAbstract
This study aims to analyze how news infographics on Kumparan.com construct meaning in presenting complex data to the public. The research applies Roland Barthes’ semiotic framework to examine signification at the levels of denotation and connotation in selected infographic news items. A qualitative descriptive approach is used with purposive sampling of ten infographics published between January and December 2024. Data were collected through documentation of visual and textual elements and analyzed through three stages namely identifying visual and verbal signs, describing denotative meaning, and interpreting connotative meaning based on cultural and social codes. The findings show that color composition, icon use, spatial layout, typography, and narrative labeling work together to simplify complex information while guiding audience interpretation toward certain frames of meaning. Infographics not only function as neutral visual aids, but also as semiotic constructions that influence readers’ perception and emotional engagement with news issues. This study contributes to understanding visual communication in digital journalism and provides practical insight for newsroom designers to develop informative and ethically responsible data visualizations.
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