KOMUNIKASI POLITIK DAN PENGARUHNYA TERHADAP PERSEPSI MASYARAKAT DI ERA DIGITAL

Abstract

With advances in communication technology, human life is now easier. New media, which later forms social media, is one type of development in communication technology. The development of social media and new media has also influenced the world of politics. Political actors see social media as two sides of a coin. On the one hand, political actors can get positive support for their successful efforts to use social media. But on the other hand, the image he has can be damaged if he doesn't use social media properly. This paper discusses the problems and prospects offered by social media for political actors. The first part of this paper discusses the use of social media in political communication. In the second part, the problems faced by politicians in the 2.0 era are discussed. In the third part, political actors can use social media. The fourth or final section includes the conclusion, discussing how political actors should maximize opportunities and reduce risks.