PENGARUH INFLUENCER MEDIA SOSIAL TERHADAP PARTISIPASI POLITIK PEMILIH MUDA DI INDONESIA

Afnidiya Chania Putri

Abstract


This study aims to examine the influence of social media on the political participation of young voters in Indonesia. The use of social media has a positive influence on the political participation of young voters. In addition, trust in influencers also significantly affects their political participation. However, it has also been found that the frequency of interactions with influencers does not always have a positive impact on the political participation of young voters. This shows the importance of selecting content distributed by influencers in order to provide quality information and avoid polarization or conflict at the public level. Social media influencers do have a big effect on increasing the political participation of young voters in Indonesia, but efforts are needed to optimize the positive effects of this interaction through selecting appropriate and educative content.

Keywords


Social Media; Influencers; Political Participation; Young Voters

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References


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DOI: https://doi.org/10.15408/virtu.v5i1.33069

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.