Analisis SWOT pada Strategi Bisnis dalam Kompetisi Pasar (Studi Kasus: Toko Pojok Madura)

Moch Choiril Anwar, Meinarini Catur Utami


Madura is the island in which has the largest moslem population in Indonesia and most of them use moslem wears in daily activity, such as sarong. This overview makes the Toko Pojok runnings its business. From the time being many similar businesses have  developed. This research aimed to find out Toko Pojok’s position in Competitive Business using SWOT method. The SWOT identifies internal and external factors influence its business. From Internal and External factor analysis can be figured that Toko Pojok is in 1st quadran. It means that Toko Pojok has strong position against its competitors.

Keywords: Internal Factors, External Factors, SWOT, Toko Pojok

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