Sharia Agribusiness Journal is an academic journal published by Department of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. This scientific periodical focused on agribusiness studies particularly with Islamic perspective published twice a year (May and November). Sharia Agribusiness Journal specializes on agricultural management, economic, technology, social including sharia perspective such as halal food and empowerment by Islamic institution (Masjid and Pesantren).
Department of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta
Rice Demand and Local Food Substitutability: A Household-Level Analysis in East Nusa Tenggara, Indonesia
then the potential for food substitution should be optimized. This study aims to analyze the demand for rice as a staple food for households. The study used secondary data, namely the 2024 SUSENAS. The study sample size was 6,933 households. The demand model approach used a multiple linear regression model. The results showed that the rice demand model in East Nusa Tenggara (NTT) was very significant. The coefficient of determination (R2) is 0.626. The price of rice has a significant effect on the demand for rice (α 0.01). The results of data analysis show that the substitute food for rice in NTT is sweet potatoes, indicated by a positive regression coefficient and sig at α 10%, meaning that if the price of rice increases, the demand for sweet potatoes increases. Or in other words, if the price of rice increases, households in NTT replace rice with sweet potatoes. Complementary foods for rice are wheat, cassava, and potatoes. Socio-demographic variables have a significant effect on the demand for rice with a positive regression coefficient, meaning that if income or the number of household members increases, the demand for rice also increases. The results of this study confirm that households in NTT consume rice as a staple carbohydrate source, and sweet potato can be a substitute for rice. As a policy implication, the importance of food diversification strategies in East Nusa Tenggara is focused on optimizing sweet potato as a buffer stock commodity. The findings on socio-demographic variables imply that local governments need to integrate independent food programs based on sweet potato to prevent excessive dependence on external rice supplies, especially in household segments with a large number of household members
Copyright (c) 2026 Nikmatul Khoiriyah, Aini Qudusi Auliya Trisna, Jeemoni Gogoi https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Pemberian Fermentasi Isi Rumen Sapi dan Fermentasi Darah Sapi untuk Media Tumbuh Maggot Black Soldier Fly (BSF)
This study aims to evaluate the effectiveness of feeding based on fermented cow rumen contents and fermented cow blood on the growth and nutritional quality of Black Soldier Fly (BSF) maggots as an alternative poultry feed. The material used in this study was Black Soldier Fly (BSF) maggots fed a diet consisting of fermented bovine rumen contents and fermented bovine blood The research method used was a completely randomized design (CRD) with four treatments, namely:P1 (75% fresh watermelon rind and 25% rice bran); P2 (75% fermented bovine rumen contents and 25% rice bran); P3 (75% fermented bovine blood and 25% rice bran); P4 (37.5% fermented bovine rumen contents, 37.5% fermented bovine blood, and 25% rice bran). The parameters observed included maggot growth, mortality, water content, crude protein, crude fiber, and dry weight, dry matter. The results showed that although there was no statistically significant effect on most parameters, treatment P3 provided the best results in increasing fresh weight and dry weight of maggots. Meanwhile, the parameters of water content, dry matter, crude protein and crude fiber did not show significant differences between treatments. Thus, slaughterhouse waste (RPH) such as cow rumen contents and cow blood has high potential to be used as an economical and environmentally friendly feed medium for BSF maggots
Copyright (c) 2026 Nurul Hidayati, Inspirasi S. Chairil https://creativecommons.org/licenses/by-sa/4.0
Analisis Determinan Pertumbuhan Sektor Pertanian di Provinsi Sumatera Utara
This study aims to analyze the contribution of labor, government expenditure, Domestic Investment (PMDN), and Foreign Investment (PMA) in supporting the development of the agricultural sector in North Sumatra Province. This research uses secondary data obtained from the Central Bureau of Statistics (BPS), including data on agricultural labor, regional government expenditure, Domestic Investment (PMDN), Foreign Investment (PMA), and Gross Regional Domestic Product (GRDP) of the agricultural sector in North Sumatra Province during the period 2014–2024. The analytical method used in this study is multiple linear regression with the Ordinary Least Square (OLS) approach to determine the effect of each independent variable on the dependent variable, namely the GRDP of the agricultural sector. The results show that labor has a positive and significant effect on the GRDP of the agricultural sector in North Sumatra Province, indicating that an increase in the number of workers can encourage production capacity and sustainable growth in the agricultural sector. Meanwhile, government expenditure, Domestic Investment (PMDN), and Foreign Investment (PMA) do not show a significant effect on the GRDP of the agricultural sector during the study period. The negative coefficients of government expenditure and PMDN indicate that government budget allocation and domestic investment have not been utilized optimally for productive activities that can directly increase agricultural output in the short term. In addition, the insignificant effect of PMA indicates that foreign investment in North Sumatra Province tends to be directed more toward non-agricultural sectors, so its contribution to the agricultural sector remains relatively limited. Based on these findings, efforts are needed to improve the quality and productivity of labor through training and skill development, increase the effectiveness of government spending, especially capital expenditure oriented toward agricultural infrastructure development, and manage domestic and foreign investment more effectively so that it can provide a greater impact on the growth of the agricultural sector in North Sumatra Province. Therefore, the results of this study are expected to serve as a reference in formulating agricultural development policies in North Sumatra Province.
Copyright (c) 2026 Aulya Maharany, Malika Hasnadia, Sherly Alya Kanesya, Dewi Rohma Wati https://creativecommons.org/licenses/by-sa/4.0
The Effect of Price, Product Quality, and Store Atmosphere on Consumer Loyalty of ACK Fried Chicken
Customer loyalty is a vital determinant for the sustainability of local fast-food enterprises amidst intense industry competition. This study aims to analyze the influence of price, product quality, and store atmosphere on consumer loyalty at the Jimbaran Campus branch of ACK Fried Chicken, Udayana University, Bali. A quantitative research design was employed, involving 32 Respondentts selected through purposive sampling. The inclusion criteria were consumers aged 15–40 years who had purchased products at least twice a month to ensure they had sufficient experience to evaluate the brand. Data were analyzed using Multiple Linear Regression to determine the causal relationships between variables. The results demonstrate that price, product quality, and store atmosphere each exert a significant positive effect on consumer loyalty. These findings suggest that maintaining competitive pricing and enhancing the physical dining environment are critical strategies for local fast-food chains to retain their customer base
Copyright (c) 2026 Al Fatih Sakti Atmaza https://creativecommons.org/licenses/by-sa/4.0
A Strategy For The Development Of Superior Rice Seeds In Ogan Komering Ilir Regency
ABSTRACT Superior seed breeding is one of the food products that has the opportunity to be developed in an agribusiness system. This study aims to formulate a development strategy for superior rice seed breeding in Ogan Komering Ilir Regency. The selection of the research location uses purposive sampling method while the sample withdrawal uses non- probability sampling by taking a sample of breeder farmers in Bumi Agung Village, Lempuing District, OKI Regency. Rice seed breeder farmers in this village amounted to 60 people who were purposively selected as samples of this study. Primary data in this study were collected by means of a survey using a questionnaire and analyzed using SWOT. The results showed that superior rice seed breeding is in quadrant I, which has a position (S-O) seed breeding businesses can take advantage of internal strengths to seize external opportunities. alternative strategies that can be applied are optimizing internal strengths, namely farmer experience, effective management, and distribution networks that have been formed, in order to take advantage of external opportunities, such as increased market demand and potential cooperation with third parties. Keywords : development; rice seed; regulation.
Copyright (c) 2025 Winnie Andhini Koeswito, Muhammad Yazid, Riswani https://creativecommons.org/licenses/by-sa/4.0
Good Agricultural Practices (GAP) Determinants Among Smallholder Vegetable Farmers: The Case of Majayjay, Laguna, Philippines
ABSTRACT Good Agricultural Practices (GAP) are critical for ensuring food safety, environmental sustainability, and access to competitive markets, but adoption among smallholder farmers in the Philippines remains low. This study assessed the determinants of GAP adoption among smallholder vegetable farmers in Majayjay, Laguna. Survey data from 69 farmers were selected through purposive sampling and analyzed using descriptive statistics and Pearson’s chi-square test, and Cramer’s V to examine the relationship between adoption and three variables: membership in farmers’ organization, awareness on GAP, and communication with agricultural extension workers. Results showed that awareness on GAP and communication with agricultural extension workers were significantly associated with adoption, whereas membership in farmers’ organizations was not. These findings highlight the importance of awareness and extension services as key drivers of the respondents’ GAP adoption. While membership in farmers’ organizations may not be significant, strengthening the role of farmers’ organizations can provide institutional and government support and market opportunities that help sustain adoption. This study recommends targeted awareness campaigns, enhanced extension services, and empowered farmers’ organizations to promote GAP adoption among smallholder vegetable farmers. Keywords: good agricultural practices (gap); smallholder vegetable farmers; adoption determinants; agricultural extension; farmer organizations.
Copyright (c) 2025 Jennica Amielle Mora, Cris Edwin Bonalos, Eliza Aquino https://creativecommons.org/licenses/by-sa/4.0
Perilaku Konsumen Generasi Z Muslim Dalam Keputusan Pembelian Bakso Sapi Halal Di Kota Tangerang Selatan
ABSTRACT This study aims to: (1) determine the influence model of cultural, social, personal, and psychological factors on the purchasing decision of halal beef meatballs by Generation Z Muslims in South Tangerang City and (2) to analyze the influence of cultural, social, personal, and psychological factors on the purchasing decision of halal beef meatballs by Generation Z Muslims in South Tangerang City. This study uses primary data in the form of questionnaire results obtained from 67 Generation Z Muslim respondents in South Tangerang City. The sample in this study was determined using the nonprobability sampling method with the Accidental Sampling technique. The analysis method used is SEM-PLS. The results of the study indicate that (1) cultural, social, personal, and psychological factors have an influence and can explain the purchasing decision variable by 62.5% and have predictive relevance to the purchasing decision variable; (2) Cultural, social, personal, and psychological factors have a positive and significant influence on the purchasing decision decision by Generation Z Muslims in South Tangerang City. Keywords: halal beef meatballs; muslim generation z; consumer behavior; purchasing decisions. ABSTRAK Penelitian ini bertujuan untuk: (1) mengetahui model pengaruh faktor budaya, sosial, pribadi, dan psikologi terhadap keputusan pembelian bakso sapi halal oleh Generasi Z Muslim di Kota Tangerang Selatan dan (2) menganalisis pengaruh faktor budaya, sosial, pribadi, dan psikologi terhadap keputusan pembelian bakso sapi halal oleh Generasi Z Muslim di Kota Tangerang Selatan. Penelitian ini menggunakan data primer berupa hasil kuesioner yang diperoleh dari 67 responden Generasi Z Muslim di Kota Tangerang Selatan. Sampel dalam penelitian ini ditentukan menggunakan metode non probability sampling dengan teknik accidental sampling. Metode analisis yang digunakan yaitu SEM-PLS. Hasil penelitian menunjukkan bahwa (1) variabel faktor budaya, sosial, pribadi, dan psikologi memiliki pengaruh dan dapat menjelaskan variabel keputusan pembelian sebanyak 62,5% serta memiliki relevansi prediktif terhadap variabel keputusan pembelian; (2) Faktor budaya, sosial, pribadi, dan psikologi memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian bakso sapi halal oleh Generasi Z Muslim di Kota Tangerang Selatan. Kata Kunci: bakso sapi halal; generasi z muslim; perilaku konsumen; keputusan pembelian.
Copyright (c) 2025 Deanita Dwi Setiaji https://creativecommons.org/licenses/by-sa/4.0
Strengthening Agricultural Capacity Through Training: An Assessment Of Effectiveness And Farmer Empowerment In Majayjay, Laguna, Philippines
ABSTRACT Agriculture is vital for the Philippines, especially vegetable farming in Majayjay, Laguna, which is often constrained by limited technical knowledge, resource access, and market challenges. One specific constraint is the dependency of farmers on “bukis” or intermediaries, a relationship that often places them at a disadvantage due to their limited knowledge and skills in pricing, negotiation, and market access. This study evaluated the effectiveness of a tailored capacity-building program in enhancing the knowledge, practical skills, and empowerment of smallholder vegetable farmers in the municipality. A descriptive evaluative research design was employed, involving 35 purposively sampled smallholder farmers from three local associations. The training modules were developed based on a comprehensive needs assessment using focus group discussions (FGDs) and key informant interviews (KIIs). Post-training evaluation utilized a structured survey and follow-up KIIs to assess impact. Results demonstrated that the program was highly effective: 97% of participants reported significant improvement in technical knowledge and farming skills (e.g., pest management, post-harvest handling). Furthermore, 88.6% indicated that the training fully met their expectations, and 100% reported applying at least one learned technique in their operations. A key finding was the enhanced sense of empowerment, with 97% expressing high confidence in their decision-making ability and leadership roles within their farm enterprises and associations. The findings confirm that context-specific, participatory capacity-building programs are a potent tool for promoting sustainable agricultural practices and fostering farmer empowerment in localized settings. The study recommends multi-stakeholder support to scale and replicate these targeted programs across similar farming communities. Keywords: capacity-building; vegetable farming, farmer empowerment, sustainable agriculture; training effectiveness; majayjay; laguna.
Capacity-building, Vegetable farming, Farmer associations, Sustainable agriculture, Community development, Majayjay, Laguna.
Copyright (c) 2025 Elaine N. Navasero, Joshua Maru M. Panisales, Cris Edwin B. Bonalos, Eliza C. Aquino, Jennica Amielle Mora, John Julius P. Manuben, Rei Chino C. Pua https://creativecommons.org/licenses/by-sa/4.0
Mitigasi Risiko Bisnis Umkm Camilan Berlian yang Sudah Tersertifikasi Halal
ABSTRACT Camilan Berlian MSMEs, established in Pamekasan in 2020, focuses on producing taro chips (Colocasia esculenta (L.) Schott) and has obtained halal certification. This certification serves as a crucial element in expanding market reach and enhancing consumer trust in its products. However, the business faces various risks that, if not properly managed, could hinder its growth. This study was conducted to analyze the business risks of Camilan Berlian MSMEs using the HOR approach. The research took place from September to December 2024. The analysis method employed in this study was the HOR framework. Based on the identification process in HOR Phase 1, 32 risk events and 18 risk agents were identified. These were then prioritized into 7 key risk agents for risk mitigation. Risk mitigation recommendations to address these 7 prioritized risk agents were analyzed through HOR Phase 2, resulting in 8 selected mitigation strategies, ranked from highest to lowest based on their Effectiveness to Difficulty (ETDk) values. These mitigation strategies are expected to be considered for implementation to address existing risks and reduce potential operational losses. Keywords: halal certification; house of risk; MSMEs; risk management ABSTRAK UMKM Camilan Berlian, yang didirikan di Pamekasan pada tahun 2020, berfokus pada produksi keripik talas (Colocasia esculenta (L.) Schott) dan telah mendapatkan sertifikasi halal. Sertifikasi ini menjadi elemen penting untuk memperluas jangkauan pasar dan meningkatkan kepercayaan konsumen terhadap produk. Meskipun demikian, UMKM ini menghadapi berbagai risiko, yang jika tidak dikelola dengan baik, dapat menghambat pertumbuhan usaha. Penelitian ini dilakukan untuk menganalisis risiko bisnis UMKM Camilan Berlian menggunakan pendekatan HOR. Penelitian ini dilakukan pada bulan September hingga Desember 2024. Metode analisis yang digunakan dalam penelitian ini adalah analisis HOR. Berdasarkan hasil identifikasi pada fase HOR 1, ditemukan 32 kejadian risiko dan 18 sumber risiko yang kemudian diprioritaskan menjadi 7 sumber risiko untuk mitigasi risiko. Rekomendasi mitigasi risiko yang dilakukan untuk menyelesaikan 7 sumber risiko prioritas dianalisis melalui fase HOR 2 untuk memperoleh 8 mitigasi risiko yang dipilih dari yang tertinggi hingga terendah berdasarkan nilai efektivitas terhadap kesulitan (ETDk). Mitigasi ini diharapkan dapat dipertimbangkan agar dapat diterapkan dalam menghadapi risiko yang ada untuk mengurangi potensi kerugian aktivitas operasional. Kata Kunci: house of risk; manajemen risiko; sertifikasi halal; umkm
Copyright (c) 2025 Isdiana Suprapti, Ainun Hidayat, Aminah Happy Moninthofa Ariyani https://creativecommons.org/licenses/by-sa/4.0
Analisis Tingkat Kepuasan Konsumen Bibit Alpukat Cipedak Terhadap Kinerja Pelaksanaan Bauran Pemasaran di Kelompok Tani Sejahtera Makmur Jakarta Selatan
ABSTRACT This research aims to: (1) Analyze the characteristics of Cipedak avocado seed consumers; (2) Analyzing the level of consumer satisfaction of Cipedak avocado seeds on the performance of marketing mix implementation; (3) Analyzing differences in satisfaction based on consumer characteristics; and (4) Formulate attributes that are priority improvements in Sejahtera Makmur Farmers Group, South Jakarta. Data types and sources use qualitative data and quantitative data, with data collection methods in the form of interviews, observations, literature studies and questionnaires. Data analysis uses the Chi Square method, descriptive analysis, CSI, and IPA. The research results show that 1) The majority of consumers live in South Jakarta, male, age range 45-54 years, have at least a high school/vocational education, married status, farmer profession, income IDR 4,000,000-7,000,000/month; 2) Satisfaction level of 87.03%, which means consumers are "very satisfied" with the performance provided; 3) There are no significant differences between consumer characteristics and consumer satisfaction; 4) Attributes that are priority improvements in quadrant I are in the promotion variable (Instagram DM as a medium for sending messages, promotion via Google Maps, and promotion via Instagram account posts), in the place variable (affordability of the place), and in the physical evidence variable (availability of parking space and availability of huts). Keywords: consumer characteristics; consumer satisfaction; marketing mix; CSI; IPA. ABSTRAK Penelitian ini bertujuan untuk: (1) Menganalisis karakteristik konsumen bibit alpukat Cipedak; (2) Menganalisis tingkat kepuasan konsumen bibit alpukat Cipedak terhadap kinerja pelaksanaan bauran pemasaran; (3) Menganalisis perbedaan kepuasan berdasarkan karakteristik konsumen; dan (4) Merumuskan atribut yang menjadi prioritas perbaikan di Kelompok Tani Sejahtera Makmur Jakarta Selatan. Jenis dan sumber data menggunakan data kualitatif dan data kuantitatif, dengan metode pengumpulan data berupa wawancara, observasi, studi pustaka, dan kuesioner. Analisis data menggunakan metode Chi Square, analisis deskriptif, CSI, dan IPA. Hasil penelitian menunjukkan bahwa 1) Konsumen mayoritas berdomisili Jakarta Selatan, jenis kelamin laki-laki, rentang usia 45-54 tahun, berpendidikan terakhir SMA/SMK, berstatus menikah, profesi petani, pendapatan Rp4.000.000-7.000.000/bulan; 2) Tingkat kepuasan sebesar 87,03% yang berarti konsumen “sangat puas” terhadap kinerja yang diberikan; 3) Tidak terdapat perbedaan yang signifikan antara karakteristik konsumen terhadap kepuasan konsumen; 4) Atribut yang menjadi prioritas perbaikan pada kuadran I yang berada pada variabel promosi (DM Instagram sebagai media berkirim pesan, promosi melalui Google Maps, dan promosi melalui postingan akun Instagram), pada variabel tempat (keterjangkauan tempat), dan pada variabel bukti fisik (ketersediaan tempat parkir dan ketersediaan saung). Kata Kunci: karakteristik konsumen; kepuasan konsumen; bauran pemasaran; CSI; IPA.
Copyright (c) 2025 Annisa Zahra https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kepemimpinan, Kompetensi, dan Motivasi Kerja Terhadap Kinerja Perusahaan Melalui Kinerja Karyawan (Studi Kasus Pt Antika Anggrek Ragunan, Jakarta Selatan)
ABSTRACT The purpose of this study is to identify and analyze the influence of leadership, competence, and motivation on company performance, both directly and indirectly through employee performance. This research employs a quantitative approach with data collected through questionnaires distributed to employees of PT Antika Anggrek, with a total sample of 35 respondents. The analysis tool used is SEM-PLS with the aid of SmartPLS 3.0 software. The results of the study show that: (1) Leadership (X1) has an effect on company performance (Y); (2) Leadership (X1) has no effect on company performance (Y) through employee performance (X4); (3) Competence (X2) has no effect on company performance (Y); (4) Competence (X2) affects company performance (Y) through employee performance (X4); (5) Motivation (X3) affects company performance (Y); (6) Motivation (X3) affects company performance (Y) through employee performance (X4); (7) Employee performance (X4) affects company performance (Y); (8) Leadership (X1) has no effect on employee performance (X4); (9) Competence (X2) affects employee performance (X4); and (10) Motivation (X3) affects employee performance (X4). Keywords: company performance; employe performance; human resources; orchid; SEM-PLS. ABSTRAK Tujuan dalam penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan, kompetensi, dan motivasi terhadap kinerja perusahaan baik secara langsung maupun tidak langsung melalui kinerja karyawan. Rancangan penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data menggunakan kuesioner pada karyawan PT Antika Anggrek dengan sampel sebanyak 35 orang. Alat analisis menggunakan analisis SEM-PLS dengan bantuan software Smart PLS 3.0. Hasil penelitian menunjukkan bahwa 1) Kepemimpinan (X1) berpengaruh terhadap kinerja perusahaan (Y); 2) Kepemimpinan (X1) tidak berpengaruh terhadap kinerja perusahaan (Y) melalui kinerja karyawan (X4); 3) Kompetensi (X2) tidak berpengaruh terhadap kinerja perusahaan (Y); 4) Kompetensi (X2) berpengaruh terhadap kinerja perusahaan (Y) melalui kinerja karyawan (X4) ; 5) Motivasi (X3) berpengaruh terhadap kinerja perusahaan (Y); 6) Motivasi (X3) berpengaruh terhadap kinerja perusahaan (Y) melalui kinerja karyawan (X4); 7) Kinerja karyawan (X4) berpengaruh terhadap kinerja perusahaan (Y); 8) Kepemimpinan (X1) tidak berpengaruh terhadap kinerja karyawan (X4); 9) Kompetensi (X2) berpengaruh terhadap kinerja karyawan (X4); dan 10) Motivasi (X3) berpengaruh terhadap kinerja karyawan (X4). Kata Kunci: anggrek; kinerja karyawan; kinerja perusahaan; sumber daya manusia; SEM-PLS.
Copyright (c) 2025 Diba Lestari https://creativecommons.org/licenses/by-sa/4.0
Risk Mitigation of Nile Fish Cultivation (Oreochromis niloticus) Biofloc System (Case Study on the Great Biofloc Network of Ulam Tirta Fish Farm, Depok and Bogor Area)
ABSTRACT Research aims to identify the causes and occurrence of risks, measure the level of risk, map the risks, determine the risk mitigation of biofloc tilapia Aquaculture process. Data analysis used severity index and probability and impact matrix methods. The data used were primary and secondary, collected through observation, interviews, questionnaires, and literature studies. Respondents totaled 12 farmers. The results showed there were 120 risk events and 52 risk causes. Validity and Reliability test results show 50 valid risk causes. Based on the results of the severity index measurement, the frequency level of risk causes is 1 category very rarely, 11 rarely, 25 quite often, and 13 often. The level of impact of risk agents is 1 small category, 13 medium, 33 large, and 3 very large. the results of risk mapping found that there were 13 dominant/extreme risk agents, 1 in seedling rearing, 3 in biofloc pond preparation, 2 in biofloc application, 1 in seed stocking, 4 in water quality management, and 2 in harvest and post-harvest. risk mitigation actions were determined through Focus Group Discussion (FGD), there are 9 priority mitigations that represent the entire process of biofoc system tilapia farming. Keywords: risk mitigation; severity index; probability and impact matrix; focus group discussion.
Copyright (c) 2025 Arum Amelia Rahmawati https://creativecommons.org/licenses/by-sa/4.0
Evaluating Organic Farms’ Business Models for Profit Maximization in Laguna, Philippines
ABSTRACT With the importance of organic agriculture (OA) in providing safer food for the consumers, reliable and harmless production for the farmers and the environment, there is a need for more adopters. In the Philippines, the government provided and implemented various programs to convince farmers to adopt OA. But most of the farmers who have adopted OA are more focused on its health and environmental benefits, forsaking its profit benefits. Advantages must be explored and presented focusing on the most profitable business model. With this, the study aims to create a business model canvas of organic farms in Laguna, Philippines and to help farmers easily and efficiently assess how they will be able to make profit albeit fulfilling a need and catering value to their customers, further persuading more farmers to adopt OA. This qualitative study used Historically Structured Inviting on 36 organic farmers in Laguna, Philippines, mostly small-scale farms. Interviewed and observed at least twice between 2017 to 2023. Upon in-depth interviews, risks in production, marketing, financial, and human resources were identified. Market opportunities were assessed. Business models were analyzed which leads to a creation of a business model canvas of OA in Laguna, Philippines. Keywords: organic agriculture; business model canvas; qualitative
Copyright (c) 2025 Eliza Catelo Aquino, Nina Nocon Shimoguchi, Katsumori Hatanaka https://creativecommons.org/licenses/by-sa/4.0
Mitigasi Risiko Produksi Bibit Anggur dengan Teknik Penyambungan (Grafting) di Arga Urban Farming Jakarta Selatan
This research aims to (1) Identify risks in grape seedling production activities using grafting techniques in Arga Urban Farming, (2) Measure the level of risk in grape seedling production activities using grafting techniques in Arga Urban Farming, (3) Map the risks of grape seedling production using grafting techniques in Arga Urban Farming, and (4) Recommend risk mitigation and priorities that can be applied to control risks in grape seedling production activities using grafting techniques in Arga Urban Farming. The data used in this study use primary data obtained through observation, interviews, and filling out questionnaires. The analysis tools used in this study include HOR (House of Risk) and Pareto diagrams. Based on this study, 18 risk events and 24 risk causes were obtained in the entire series of grape seedling production processes in Arga Urban Farming. Based on the results of identifying appropriate risk mitigation through calculations on HOR phase 1 and risk mapping using the Pareto diagram, there are 10 priority risk causes (2 in the grafting process, 5 in the maintenance process, 1 in the sorting process, and 2 in the packaging process). To handle these priority risk causes, 20 mitigation actions need to be carried out in the grape seedling production process at Arga Urban Farming
Copyright (c) 2026 Yuni Sulistyowati https://creativecommons.org/licenses/by-sa/4.0
Mitigasi Risiko Proses Produksi Susu Sapi di Peternakan Sapi Dua Empat Jakarta Selatan
ABSTRACT This research aims to identify, measure, map, and recommend risk mitigation strategies and priorities that can be applied to control risks in the cow milk production process at Peternakan Sapi Dua Empat. The data used is primary and secondary data obtained through observation, interviews, and questionnaires. The analysis tools used are the House of Risk (HOR) and Pareto diagrams. The results of the study found 20 risk events and 28 risk causes. The highest Aggregate Risk Potential (ARP) value was found in the maintenance process, namely direct contact between healthy cows and sick cows (A8), in the milking process, namely the absence of a milking machine (A23), and in the packaging process, namely the absence of a milk quality testing device (A26). From the risk mapping, 13 priority risk causes were identified, which were through 18 mitigation strategies to improve risk control in the cow milk production process at Peternakan Sapi Dua Empat. Keywords: cow milk production; risk mitigation; house of risk (hor) model, pareto diagram. ABSTRAK Penelitian ini bertujuan untuk mengidentifikasi, mengukur, memetakan, serta merekomendasikan strategi mitigasi risiko serta prioritas yang dapat diterapkan untuk mengendalikan risiko pada proses produksi susu sapi di Peternakan Sapi Dua Empat. Data yang digunakan merupakan data primer dan data sekunder yang diperoleh melalui hasil observasi, wawancara, dan pengisian kuesioner. Alat analisis yang digunakan adalah House of Risk (HOR) dan diagram Pareto. Hasil penelitian menemukan 20 kejadian risiko dan 28 penyebab risiko. Nilai Aggregate Risk Potential (ARP) tertinggi terdapat pada proses pemeliharaan adalah kontak langsung antara sapi yang sehat dengan sapi yang terkena penyakit (A8), pada proses pemerahan adalah tidak adanya mesin pemerah susu (A23), dan pada proses pengemasan adalah tidak adanya alat pemeriksaan kualitas susu (A26). Dari pemetaan risiko diperoleh 13 penyebab risiko prioritas yang kemudian ditangani melalui 18 strategi mitigasi untuk meningkatkan pengendalian risiko pada proses produksi susu sapi di Peternakan Sapi Dua Empat. Kata Kunci: produksi susu sapi; mitigasi risiko; model house of risk (hor); diagram pareto.
Copyright (c) 2025 Naura Cindy Putri https://creativecommons.org/licenses/by-sa/4.0
Analysis Of Factors Influencing Consumer Decisions In Buying Trademarked Tempe In Langsa City
ABSTRACT This study aims to analyze the factors that influence consumer decisions to purchascing trademarked tempeh in Langsa City. The independent variables used in this research are price, brand image, quality and packaging. The dependent variable is the consumers’ decision to buy trademarked tempeh. The sampling technique was detrermined used the nonprobability sampling method, namely, the accidental sampling method of 60 respondents. Primary and secondary data were used for a quantitative descriptive approach. The data analysis included multiple linear regression analyses. The results show that price and quality variables (X1 and X3) have a significant effect on consumer decisions in buying trademarked tempeh, whereas brand image and packaging variables (X2 and X4) do not have a significant effect on consumer decisions in buying trade branded tempeh. Keywords: tempeh; consumer decisions; price; brand image; quality; packaging ABSTRAK Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan konsumen dalam membeli tempe bermerek di Kota Langsa. Variabel bebas yang digunakan dalam penelitian ini adalah harga, citra merek, kualitas dan kemasan. Variabel terikatnya adalah keputusan konsumen dalam membeli tempe bermerek. Teknik pengambilan sampel menggunakan metode nonprobability sampling yaitu metode accidental sampling dengan jumlah responden sebanyak 60 orang. Data primer dan sekunder digunakan untuk pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel harga dan kualitas (X1 dan X3) berpengaruh signifikan terhadap keputusan konsumen dalam membeli tempe bermerek, sedangkan variabel citra merek dan kemasan (X2 dan X4) tidak berpengaruh signifikan terhadap keputusan konsumen dalam membeli tempe bermerek. Kata Kunci: tempe; keputusan konsumen; harga; citra merek; kualitas; kemasan
Copyright (c) 2024 Nuri Hidayah Tika https://creativecommons.org/licenses/by-sa/4.0
Factors Influencing Entrepreneurial Interest In Agriculture (Case Study: Young Generation In Tinada District, Pakpak Bharat Regency)
ABSTRACT This study aims to determine the factors that influence the entrepreneurial interest of the younger generation in the agricultural sector in Tinada District, Pakpak Bharat Regency. This type of research is quantitative in nature. The population of this research is the young generation in Tinada District with the sampling technique used, namely engineering proportional stratified random sampling. The questionnaire measurement scale uses a Likert scale which has been tested for validity and reliability. The results of the research show that the t test carried out proves: 1) the existence of a negative and significant influence of the family environment on entrepreneurial interest in the agricultural sector (tcount-6,411> ttable1.663 and significance 0.000 < 0.05), 2) there is a positive and significant influence of income expectations on entrepreneurial interest in agriculture (tcount7, 792 > ttable1.663 and a significance of 0.000 < 0.05), 3) there is a negative and significant influence of the level of education on interest in entrepreneurship in the agricultural sector (tcount-6,179 > ttable1.663 and significance 0.000 < 0.05). For the F test, this research shows that there is a positive and significant influence of family environment, income expectations, level of education on entrepreneurial interest in agriculture (Fcount 45,812 > Ftable 2.72 and significance 0.000 < 0.05). Meanwhile onadjusted r square shows that the joint results between the dependent variables in this study were 61.3% and the remaining 38.7% of the increase was influenced by other variables or factors that were not explained by this thesis research. Keywords: interests; entrepreneurship; generation; family; education ABSTRAK Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat berwirausaha generasi muda di sektor pertanian di Kecamatan Tinada Kabupaten Pakpak Bharat. Jenis penelitian ini bersifat kuantitatif. Populasi penelitian ini adalah generasi muda di Kecamatan Tinada dengan teknik pengambilan sampel yang digunakan yaitu teknik proporsional stratified random sampling. Skala pengukuran kuesioner menggunakan skala likert yang telah teruji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa uji t yang dilakukan membuktikan: 1) adanya pengaruh negatif dan signifikan lingkungan keluarga terhadap minat berwirausaha di sektor pertanian (t hitung-6,411 > t tabel 1,663 dan signifikansi 0,000 < 0,05), 2) terdapat pengaruh positif dan signifikan harapan pendapatan terhadap minat berwirausaha di sektor pertanian (t hitung7,792 > t tabel 1,663 dan signifikansi 0,000 < 0,05), 3) terdapat pengaruh negatif dan signifikan tingkat pendidikan terhadap minat berwirausaha di sektor pertanian (t hitung-6,179 > t tabel 1,663 dan signifikansi 0,000 < 0,05). Untuk uji F, penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara lingkungan keluarga, harapan pendapatan, tingkat pendidikan terhadap minat berwirausaha di bidang pertanian (F hitung 45,812 > F tabel 2,72 dan signifikansi 0,000 < 0,05). Hasil gabungan antar variabel dependen dalam penelitian ini sebesar 61,3% dan sisanya sebesar 38,7% peningkatannya dipengaruhi oleh variabel atau faktor lain yang tidak dijelaskan oleh penelitian tesis ini. Kata Kunci: minat; kewirausahaan; generasi; keluarga; pendidikan
Copyright (c) 2024 Helmida Manik https://creativecommons.org/licenses/by-sa/4.0
Risk Mitigation of Green Lettuce Production (Lactuca sativa L.) AT T.G.F CO., LTD, Nagasaki, Japan
ABSTRACT This research aims to: (1) Identify risk events and causes; (2) Knowing the level of risk; (3) Mapping risks; and (4) Recommend preventive strategies that can be implemented in controlling appropriate risks in the green lettuce production process at T.G.F Co., Ltd. Data analysis was carried out using the HOR phase 1, Pareto diagram and HOR phase 2 methods. The data used were primary data and secondary data collected through observation, interviews, filling out questionnaires, and literature study. The resource persons in this research were the head of production, deputy field leaders, and permanent employees of T.G.F Co., Ltd. The results of this research show that there are 18 risk events and 22 risk causes in the entire green lettuce production process at T.G.F Co., Ltd. Analysis of the phase 1 HOR model and risk mapping using the Pareto diagram, it is known that there are 9 priority risk causes (2 in sowing, 1 in planting, 4 in maintenance, and 2 in harvesting). To deal with the causes of these priority risks, 19 preventive actions or mitigation strategies were formulated in the green lettuce production process at T.G.F Co., Ltd. Keywords: risk mitigation strategy; fishbone diagram; HOR mode; pareto diagram ABSTRAK Penelitian ini bertujuan untuk: (1) Mengidentifikasi kejadian dan penyebab risiko; (2) Mengetahui tingkat risiko; (3) Memetakan risiko; dan (4) Merekomendasikan strategi preventif yang dapat diterapkan dalam mengendalikan risiko yang tepat pada proses produksi selada hijau di T.G.F Co., Ltd. Analisis data dilakukan menggunakan metode HOR fase 1, Diagram Pareto, dan HOR fase 2. Data yang digunakan berupa data primer dan data sekunder yang dikumpulkan melalui observasi, wawancara, pengisian kuesioner, dan studi pustaka. Narasumber pada penelitian ini adalah kepala produksi, wakil pemimpin lapangan, dan karyawan tetap T.G.F Co., Ltd. Hasil dari penelitian ini diketahui bahwa terdapat 18 kejadian risiko dan 22 penyebab risiko pada seluruh proses produksi selada hijau di T.G.F Co., Ltd. Berdasarkan hasil analisis model HOR fase 1 dan pemetaan risiko menggunakan diagram pareto, diketahui terdapat 9 penyebab risiko prioritas (2 pada penyemaian, 1 pada penanaman, 4 pada pemeliharaan, dan 2 pada pemanenan). Untuk menghadapi penyebab risiko prioritas tersebut, dirumuskan 19 aksi preventif atau strategi mitigasi pada proses produksi selada hijau di T.G.F Co., Ltd. Kata Kunci: strategi mitigasi risiko; diagram fishbone; metode HOR; diagram pareto
Copyright (c) 2024 Ranieta Almanadhea Yuniar https://creativecommons.org/licenses/by-sa/4.0
Implementation of 5S Work Culture (Seiri, Seiton, Seiso, Seiketsu, Shitsuke) at Yogo Nouen Farm Hokkaido, Japan
ABSTRACT This study aims to analyze the application of 5S work culture at Yogo Nouen Farm on each variable, namely seiri, seiton, seiso, seiketsu, and shitsuke. The type of research used is qualitative research with the data sources being primary data and secondary data obtained through observation, interviews, documentation, and literature studies. The research informants used are key informants, namely the Head of Part II and the Head of Farmers and supporting informants, namely Foreign Workers from Indonesia, Vietnam, Cambodia, and Nepal. The data processing method used is the Miles and Huberman Model with the data validity technique is source triangulation and triangulation method as well as member check and reliability test is using the NVIVO 12 application. The result of this study is that from all measurements of the implementation of the 5S work culture, namely seiri, seiton, seiso, seiketsu, and shitsuke, two variables were found that have not been implemented properly, namely the seiketsu variable and the shitsuke variable. In the variable of seketsu, it is indicated that there has been no marking or labeling of dangerous goods or equipment and warnings to be careful in the work area. The shitsuke variable is indicated by the number of employees who have not complied with the predetermined regulations. Keywords: implementation; work culture; 5S ABSTRAK Penelitian ini bertujuan untuk menganalisis penerapan budaya kerja 5S di Yogo Nouen Farm pada masing-masing variabel yaitu seiri, seiton, seiso, seiketsu, dan shitsuke. Jenis penelitian yang digunakan adalah penelitian kualitatif dengan sumber data berupa data primer dan data sekunder yang diperoleh melalui observasi, wawancara, dokumentasi, dan studi pustaka. Informan penelitian yang digunakan adalah informan kunci yaitu Kepala Bagian II dan Kepala Petani serta informan pendukung yaitu Tenaga Kerja Asing (TKA) asal Indonesia, Vietnam, Kamboja, dan Nepal. Metode pengolahan data yang digunakan adalah Model Miles dan Huberman dengan teknik keabsahan data yaitu triangulasi sumber dan triangulasi metode serta member check dan uji reliabilitas menggunakan aplikasi NVIVO 12. Hasil penelitian ini adalah dari seluruh pengukuran penerapan budaya kerja 5S yaitu seiri, seiton, seiso, seiketsu, dan shitsuke ditemukan dua variabel yang belum terlaksana dengan baik yaitu variabel seiketsu dan variabel shitsuke. Pada variabel seketsu terindikasi belum adanya penandaan atau pelabelan barang atau peralatan berbahaya serta peringatan untuk berhati-hati di area kerja. Variabel shitsuke terindikasi dari banyaknya karyawan yang belum menaati peraturan yang telah ditetapkan. Kata kunci: penerapan; budaya kerja; 5S
Copyright (c) 2024 Rizal Ardiyansah https://creativecommons.org/licenses/by-sa/4.0
Strategi Pengembangan Agro-edukasi Berbasis Budidaya Jamur Tiram
ABSTRACT This study explores the development strategy of Jamur Borobudur, a micro, small, and medium enterprise (MSME) engaged in oyster mushroom cultivation and agro-education in the Borobudur area, Magelang, Indonesia. As the popularity of agrotourism increases, Jamur Borobudur has transitioned from a traditional farming operation to an agro-educational site offering visitors insights into mushroom cultivation. This transformation aims to enhance business sustainability and capitalize on its strategic location near Borobudur Temple, a key tourist destination. A SWOT analysis was employed to assess internal and external factors impacting the enterprise’s growth. Key strategies identified include strengthening partnerships with local businesses, increasing production efficiency through modern techniques, and expanding digital marketing efforts. The novelty of this study lies in its emphasis on integrating mushroom farming with agro-educational tourism, providing a unique business model that enhances both economic resilience and environmental awareness. Keywords: oyster mushroom; agro-education; agrotourism; SWOT analysis; borobudur ABSTRAK Penelitian ini mengkaji strategi pengembangan UMKM Jamur Borobudur, sebuah usaha mikro, kecil, dan menengah (UMKM) yang bergerak di bidang budidaya jamur tiram dan agro-edukasi di kawasan Borobudur, Magelang, Indonesia. Seiring dengan meningkatnya popularitas agrowisata, Jamur Borobudur telah bertransformasi dari usaha pertanian tradisional menjadi wahana agro-edukasi yang memberikan wawasan kepada pengunjung tentang budidaya jamur. Transformasi ini bertujuan untuk meningkatkan keberlanjutan usaha dan memanfaatkan lokasinya yang strategis dekat Candi Borobudur, salah satu destinasi wisata utama. Analisis SWOT digunakan untuk menilai faktor internal dan eksternal yang mempengaruhi pertumbuhan usaha. Strategi kunci yang diidentifikasi meliputi penguatan kemitraan dengan bisnis lokal, peningkatan efisiensi produksi melalui teknik modern, dan perluasan pemasaran digital. Unsur kebaruan dari penelitian ini terletak pada penekanan integrasi antara budidaya jamur dan wisata agro-edukasi, yang memberikan model bisnis unik untuk meningkatkan ketahanan ekonomi dan kesadaran lingkungan. Kata Kunci: jamur tiram; agro-edukasi; agrowisata; analisis SWOT; borobudur
Copyright (c) 2024 BUDI YOKO https://creativecommons.org/licenses/by-sa/4.0
Daya Saing dan Trend Ekspor Teripang Indonesia
Indonesian waters as a country that has large areas of coral reefs, so that Indonesia has a variety of marine products, one of which has high economic value, namely sea cucumbers. Production of sea cucumbers in Indonesia continues to increase but only relies on marine catches causing unstable sea cucumber production. The stipulation of COP 18 CITES which regulates the protection, preservation and utilization of several types of sea cucumbers whose circulation is restricted based on volume. One of them is the black milk sea cucumber (Holothuria whitmaei) which can be found in Indonesian waters. This study analyzes the export competitiveness of sea cucumbers to the main destination countries, namely China, Hong Kong, South Korea, and Singapore and analyzes the export trend of Indonesian sea cucumbers for forecasting the next 10 years. The scope of research includes sea cucumbers with HS code 160561. The methods used are RCA, EPD and linear trend. The results of research using the RCA method in China have an average value of 1.27 which has a comparative advantage and Hong Kong, South Korea and Singapore do not have a comparative advantage. The EPD method shows that Indonesian sea cucumbers are in the Falling Star position in the four main destination countries. In the linear trend analysis, the export value of Indonesian sea cucumbers has increased (positive) and the export value of Indonesian sea cucumbers is predicted to continue to increase. The trend value is positive and indicates a positive development cycle movement which means that Indonesia's sea cucumber exports still have the opportunity to increase for the next ten years. Abstrak Perairan Indonesia memiliki wilayah terumbu karang yang luas, sehingga Indonesia memiliki keanekaragaman hasil laut, salah satunya yang memiliki nilai ekonomi tinggi yaitu teripang. Produksi teripang di Indonesia terus meningkat namun hanya mengandalkan hasil tangkap laut menyebabkan produksi teripang tidak stabil. Ditetapkannya COP 18 CITES yang mengatur perlindungan, pelestarian, dan pemanfaatan beberapa jenis teripang tangkap laut dibatasi peredarannya berdasarkan volume. Salah satunya terdapat teripang susu hitam (Holothuria whitmaei) yang dapat ditemukan di perairan Indonesia . Penelitian ini menganalisis daya saing ekspor teripang ke negara tujuan utama yaitu China, Hongkong, Korea Selatan, dan Singapura serta menganalisis trend ekspor teripang Indonesia untuk peramalan 10 tahun kedepan. Ruang lingkup penelitian mencakup teripang dengan kode HS 160561. Metode yang digunakan adalah RCA, EPD dan trend linier. Hasil penelitian dengan metode RCA pada negara China nilai rata-rata 1,27 memiliki keunggulan komparatif dan pada Hongkong, Korea Selatan, dan Singapura tidak memiliki keunggulan komparatif. Metode EPD menunjukan teripang Indonesia terdapat pada posisi Falling Star pada ke empat negara tujuan utama. Pada analisis trend linier nilai ekspor teripang Indonesia meningkat (positif) dan nilai ekspor teripang Indonesia diramalkan akan terus meningkat. Nilai trend yang positif dan menunjukkan pergerakan siklus perkembangan yang positif yang berarti ekspor teripang Indonesia masih berpeluang meningkat untuk sepuluh tahun kedepan.
Pengaruh Sekolah Lapang Organik Terhadap Pengetahuan Dan Minat Petani Dalam Bertani Organik Di Kecamatan Tanara
ABSTRACT Apart from providing safe and healthy food, organic farming also has a conservation function because cultivation is environmentally friendly.Organic farming is currently one of the programs promoted by the Ministry of Agriculture through the Pro Organic Farmers Movement (Genta Organik).Genta Organic's derivative program is an organic farming thematic field school, one of which is implemented by the Tanara Agricultural Extension Center.This research tries to analyze the extent of the influence of field school activities on farmers' knowledge and interest in organic farming.Using 50 participants as research respondents, and a pre-experimental design method with one group pretest-posttest presented with descriptive quantitative analysis and hypothesis testing using inferential statistics.This research produces a significant influence from organic field schools on farmers' knowledge and interest in organic farming. Keywords: organic farming; field school; knowledge; interests ABSTRAK Pertanian organik selain sebagai pemenuhan pangan yang aman dan sehat juga memiliki fungsi pelestarian karena budidaya yang ramah lingkungan. Pertanian organik saat ini menjadi salah satu program yang diusung Kementerian Pertanian lewat Gerakan Tani Pro Organik (Genta Organik). Bentuk program turunan Genta Organik adalah sekolah lapang tematik pertanian organik yang salah satunya dilaksanakan oleh Balai Penyuluhan Pertanian Tanara. Penelitian ini mencoba menganalisis sejauh mana pengaruh kegiatan sekolah lapang terhadap pengetahuan dan minat petani dalam bertani organik. Menggunakan 50 peserta sebagai responden penelitian, dan metode pre-experimental design dengan one group pretest-posttest disajikan dengan analisis kuantitatif deskriptif. Penelitian ini menghasilkan pengaruh yang signifikan dari sekolah lapang organik terhadap pengetahuan dan minat petani dalam bertani organik. Kata Kunci: pertanian organik; sekolah lapang; pengetahuan; minat
Copyright (c) 2024 Ahmad Jazilil Mustopa
Preferensi Konsumen Produk Susu Cair dalam Kemasan di Kota Depok
Abstract The aim of this research is to determine the characteristics of consumers, examine their preferences for packaged liquid milk products in Depok City, and find out what variables are the main considerations in purchasing these products.The survey method was carried out using a direct questionnaire to 100 selected respondents.The data was then analyzed using descriptive analysis for consumer characteristics and conjoint analysis for product preferences.The research results show that the majority of consumers of packaged liquid milk in Depok City are women aged 21–30 years, most of whom are private employees or students with an income of <Rp. 2,000,000.They tend to buy 3-4 medium-sized packages of liquid milk per month, with the Ultra Milk brand being the main choice.Purchases are generally made at supermarkets/minimarkets or stalls/shops.Based on conjoint analysis, consumer preferences tend to be products with well-known brands, chocolate flavor variations, UHT liquid milk types, nutritional content rich in vitamins and minerals, composition with >50% fresh milk, expiration date >6 months, and prices around Rp. 5,000–10,000.The variables most considered when purchasing are flavor variations, brand, price, type of liquid milk, nutritional content, composition and expiration date. Keywords: consumer preferences; milk; product variables; conjoint Abstrak Tujuan penelitian ini adalah untuk mengetahui karakteristik konsumen, mengkaji preferensi mereka terhadap produk susu cair kemasan di Kota Depok, serta mengetahui variabel apa yang menjadi pertimbangan utama dalam pembelian produk tersebut. Metode survei dilakukan dengan kuesioner langsung kepada 100 responden terpilih. Data kemudian dianalisis menggunakan analisis deskriptif untuk karakteristik konsumen dan analisis conjoint untuk preferensi produk. Hasil penelitian menunjukkan bahwa mayoritas konsumen susu cair kemasan di Kota Depok adalah perempuan berusia 21–30 tahun, sebagian besar merupakan karyawan swasta atau pelajar/mahasiswa dengan pendapatan 50%, tanggal kedaluwarsa >6 bulan, dan harga berkisar Rp5.000–10.000. Variabel yang paling dipertimbangkan dalam pembelian adalah variasi rasa, merek, harga, jenis susu cair, kandungan nutrisi, komposisi, dan tanggal kedaluwarsa. Kata kunci: preferensi konsumen; susu; variabel produk; conjoint
Pengaruh Motivasi Dan Persepsi Terhadap Keputusan Pembelian Makanan Grabfood Di Jakarta
ABSTRACT The rapid growth of internet users has led the culinary industry to innovate by adding online food sales services, called online food delivery. Grab is an application that provides online food delivery services, with one of its features, namely GrabFood. DKI Jakarta is an area that has dense activity. GrabFood can make it easier for Jakarta residents to order food, because it is considered easier and less time consuming on the road. The aim of this research is to analyze the influence of consumer motivation, perceptions and attitudes on online food purchasing decisions through the GrabFood application. This research was conducted through descriptive research with a qualitative and quantitative approach. The data used is primary data collected through filling out questionnaires. The data analysis method used is SEM-PLS analysis which is processed using SmartPLS software version 3.0. The research results show that consumer motivation and attitudes directly influence the decision to purchase food online via GrabFood in the community in DKI Jakarta, but consumer perceptions do not directly influence purchasing decisions. Apart from that, consumer motivation indirectly influences purchasing decisions with consumer attitude as an intervening variable, but consumer perception indirectly does not influence purchasing decisions with consumer attitude as an intervening variable. Keywords: motivation; perception; consumer attitudes; purchasing decisions ABSTRAK Pesatnya pertumbuhan pengguna internet membuat industri di bidang kuliner melakukan inovasi dengan menambahkan layanan penjualan makanan secara online, dengan sebutan online food delivery. Grab merupakan salah satu aplikasi penyedia layanan online food delivery, dengan salah satu fiturnya yaitu GrabFood. DKI Jakarta merupakan wilayah yang mempunyai aktivitas padat. GrabFood dapat memudahkan masyarakat Jakarta dalam memesan makanan, karena dianggap lebih mudah dan tidak memakan waktu dijalan. Tujuan penelitian ini adalah menganalisis pengaruh motivasi, persepsi, dan sikap konsumen terhadap keputusan pembelian makanan secara online melalui aplikasi GrabFood, Penelitian ini dilakukan melalui riset deskriptif dengan pendekatan kualitatif dan kuantitatif. Data yang digunakan merupakan data primer yang dikumpulkan melalui pengisian kuesioner. Metode analisis data yang digunakan adalah analisis SEM-PLS yang diolah menggunakan software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa motivasi dan sikap konsumen secara langsung berpengaruh terhadap keputusan pembelian makanan secara online melalui GrabFood pada Masyarakat di DKI Jakarta, namun persepsi konsumen secara langsung tidak berpengaruh terhadap keputusan pembelian. Selain itu motivasi konsumen secara tidak langsung berpengaruh terhadap keputusan pembelian dengan sikap konsumen sebagai variabel intervening, namun persepsi konsumen secara tidak langsung tidak berpengaruh terhadap keputusan pembelian dengan sikap konsumen sebagai variabel intervening. Kata Kunci: motivasi; persepsi; sikap konsumen; keputusan pembelian
Risk Mitigation for Catfish Farming at PT Ikan Bangun Indonesia (Iwa-ke Oishi)
Abstract Catfish is one type of freshwater fish that has a very high economic value so that catfish is one of the fishery commodities that is very popular with the public. PT Ikan Bangun Indonesia is a place that cultivates and sells catfish with a biofloc cultivation system and is located in Cimanggu, Bogor, West Java. The purpose of this case study is to identify risk events and risk agents found in the cultivation of catfish at PT Ikan Bangun Indonesia to be evaluated and find the most ideal risk mitigation. The research method used is qualitative. The data sources used come from primary and secondary data. Risk identification is carried out by interview and direct observation to the relevant division so that there are 14 risk events and 41 causative agents of risk events. Based on the HOR 1 measurement, the ARP value is obtained which shows that A17 (Catfish seeds fail to adapt) occupies the first priority position with its ARP value of 3,420. From the results of the HOR 2 calculation, it can be concluded that the most ideal mitigation to be carried out is controlling the pond irrigation equipment regularly, selecting incoming seeds and not accepting sick seeds, and using water reservoirs to settle impurities from water sources. Keywords : Farming; Catfish; Risk Mitigation; House of Risk Abstrak Ikan lele adalah salah satu jenis dari ikan air tawar yang memiliki nilai ekonomis sangat tinggi sehingga ikan lele menjadi salah satu komoditas perikanan yang sangat digemari oleh masyarakat. PT Ikan Bangun Indonesia merupakan tempat yang membudidayakan dan memperjualkan ikan lele dengan sistem budidaya bioflok dan berlokasi di Cimanggu, Bogor, Jawa Barat. Tujuan dari studi kasus ini adalah mengidentifikasi kejadian risiko (risk event) dan agen penyebab kejadian risiko (risk agent) yang terdapat pada budidaya ikan lele di PT Ikan Bangun Indonesia untuk dapat dievaluasi dan menemukan mitigasi risiko paling ideal. Metode penelitian yang digunakan yaitu kualitatif. Sumber data yang digunakan berasal dari data primer dan sekunder. Menggunakan House Of Risk untuk melakukan analisis risiko. Identifikasi risiko dilakukan dengan wawancara dan observasi langsung kepada divisi yang berkaitan sehingga terdapat 14 kejadian risiko dan 41 agen penyebab kejadian risiko. Berdasarkan pengukuran HOR 1 didapatkan nilai ARP yang menunjukkan bahwa A17 (Benih lele gagal beradaptasi) menempati posisi prioritas pertama dengan nilai ARP nya adalah 3.420. Sedangkan A5 menempati posisi prioritas ke 41 atau terakhir dengan nilai ARP 3. Dari hasil perhitungan HOR 2, dapat disimpulkan bahwa mitigasi yang paling ideal untuk dilakukan yaitu melakukan kontrol terhadap peralatan pengairan kolam secara rutin, melakukan seleksi benih yang masuk dan tidak menerima benih yang sakit, dan penggunaan penampungan air untuk mengendapkan kotoran yang berasal dari sumber air. Kata Kunci: Budidaya; Ikan Lele; Mitigasi Risiko; House of Risk
Mitigasi Risiko Produksi Anggur Di Pusat Bibit Dan Edukasi Budidaya Anggur Tangerang Selatan
Abstract Grape cultivation is one of the agricultural sectors that has great potential in providing significant economic and social benefits. However, the production of wine is an activity that has several risks that can affect the quality of the fruit, where various factors ranging from pests and diseases to high operational costs can affect its success. One of the grape seed production centers facing this challenge is located in Tangerang Selatan, namely Pusat Bibit dan Edukasi Budidaya Anggur Tangerang Selatan. These risks are the main focus of the center's operations, threatening the sustainability of quality grape seed production. The purpose of this study is to identify risk events and risk causes to calculate the value of risk in grape cultivation and provide recommendations related to risk mitigation efforts or strategies that occur during the grape cultivation process. Then, the House of Risk (HOR) method is carried out to determine the priorities of risk agents and provide proposals for risk mitigation strategies. The results identified 19 risk events and 19 risk agents. There are 12 proposed risk mitigation strategies that can be implemented in the company based on the seven main strategic priorities of risk mitigation. Keywords : Production Risk; House of Risk; Risk Mitigation; Grape Cultivation Abstrak Budidaya anggur merupakan salah satu sektor pertanian yang memiliki potensi besar dalam memberikan manfaat ekonomi dan sosial yang signifikan. Namun, pada produksi anggur merupakan kegiatan yang memiliki beberapa risiko yang dapat mepengaruhi kualitas buah, di mana berbagai faktor mulai dari serangan hama dan penyakit hingga biaya operasional yang tinggi dapat memengaruhi keberhasilannya. Salah satu pusat produksi bibit anggur yang menghadapi tantangan ini terletak di Tangerang Selatan, yaitu Pusat Bibit dan Budidaya Anggur Tangerang Selatan. Risiko-risiko tersebut menjadi fokus utama dalam operasional pusat ini, mengancam keberlanjutan produksi bibit anggur yang berkualitas. Tujuan penelitian ini adalah mengidentifikasi kejadian risiko dan penyebab risiko untuk menghitung nilai risiko pada budidaya tanaman anggur dan memberikan rekomendasi terkait upaya-upaya atau strategi mitigasi risiko yang terjadi selama proses budidaya tanaman anggur. Kemudian, metode House of Risk (HOR) dilakukan untuk menentukan prioritas agen risiko dan memberikan usulan strategi mitigasi risiko. Hasil penelitian mengidentifikasi sebanyak 19 kejadian risiko dan 19 agen risiko. Terdapat 12 usulan strategi mitigasi risiko yang dapat diterapkan di perusahaan berdasarkan tujuh prioritas strategi utama mitigasi risiko. Kata Kunci: Risiko Produksi; House of Risk; Mitigasi Risiko; Budidaya Anggur
Copyright (c) 2024 Muhammad Osama Dermawanov
Mitigasi Risiko Rantai Pasok Produk UMKM Makanan Olahan Beku di PT. Mahakarya Sayur Indonesia
Tukangsayur.id is an application for shopping that provides daily needs. Tukangsayur.id collaborates with traditional market, MSME, and distributor that called mitra Tukangsayur.id. There is a supply chain that contains some activities especially for frozen food products. Supply chain activities are closely related to emerging risks. The occurrence and causes of the risk need to be prevented. This research aims to identify the occurrence and causes of supply chain risks, measure and map the level of risk, and recommend the risk mitigation strategies. This research was conducted through explanatory and descriptive research and used qualitative and quantitative approaches. Data collection was carried out through observation, interviews, questionnaires and literature study. The respondents are the owner and two employees of Prettymoms Food, a warehouse staff, a merchant staff, a customer service, and three change the capitalization Tukangsayur.id. The research methods used are the SCOR model, HOR 2 Phase, and Pareto Chart. The results showed that there are 23 risk events with 34 causes and 27 risk priority strategies to handle 20 risk priority agents at supplier level. There are 25 risk events with 28 risk causes and 36 risk priority strategies to handle 27 risk priority agents at the marketplace level. There are 15 risk events with 20 risk causes and 16 priority strategy risks to handle 14 risk priority agents at the distributor. Keywords: Supply Chain; Risk Mitigation; SCOR; Pareto Chart; HOR 2 Phase ABSTRAK Tukangsayur.id merupakan aplikasi belanja yang menyediakan kebutuhan sehari-hari. Tukangsayur.id bekerja sama dengan pasar tradisional, UMKM, dan distributor yang disebut mitra Tukangsayur.id. Terdapat rantai pasok yang memuat beberapa aktivitas khususnya untuk produk makanan beku. Aktivitas rantai pasokan erat kaitannya dengan risiko yang muncul. Terjadinya dan penyebab risiko perlu dicegah. Tujuan dari penelitian ini adalah untuk mengidentifikasi kejadian dan penyebab risiko rantai pasok, mengukur dan memetakan tingkat risiko, serta merekomendasikan strategi mitigasi risiko. Penelitian ini dilakukan melalui penelitian eksplanatori dan deskriptif serta menggunakan pendekatan kualitatif dan kuantitatif. Pengumpulan data dilakukan melalui observasi, wawancara, angket dan studi pustaka. Respondennya adalah pemilik dan dua orang karyawan Prettymoms Food, seorang staf gudang, seorang staf merchant, seorang customer service, dan tiga mitra Tukangsayur.id. Metode penelitian yang digunakan adalah model SCOR, HOR 2 Phase, dan Pareto Chart. Hasil penelitian menunjukkan terdapat 23 kejadian risiko dengan 34 penyebab dan 27 strategi prioritas risiko untuk menangani 20 agen prioritas risiko di tingkat pemasok. Terdapat 25 kejadian risiko dengan 28 penyebab risiko dan 36 strategi prioritas risiko untuk menangani 27 agen prioritas risiko di tingkat pasar. Terdapat 15 kejadian risiko dengan 20 penyebab risiko dan 16 risiko strategi prioritas untuk ditangani 14 agen prioritas risiko di tingkat distributor. Kata Kunci: Rantai Pasok; Mitigasi Risiko; SCOR; Diagram Pareto; dan Model HOR 2 Fase.
Mitigasi Risiko Rantai Pasok Melon Premium Pada PT Villa Tani Indonesia
ABSTRACT This study aims to: (1) Identify risk events and risk causes; (2) Measure the level of risk; (3) Map out the risks; and (4) Formulate risk mitigation strategies for the premium melon supply chain at PT Villa Tani Indonesia. The research analysis method is conducted using the SCOR model, HOR phase 1, Pareto Diagram, and HOR phase 2. The data used are primary and secondary data collected through observation, interviews, questionnaire filling, and literature study. The sources of information at the farmer level are Arshi Farm's owner, and at the PT Villa Tani Indonesia level, it includes the CEO, inventory & packing staff, purchasing staff, and marketing staff. The results of this study reveal that there are 25 risk events and 43 risk causes at the farmer level, and 27 risk events and 42 risk causes at the PT Villa Tani Indonesia level. Based on the processing of the HOR phase I table and Pareto diagram, it is known that at the farmer level, there are 16 priority risk causes, while at the PT Villa Tani Indonesia level, there are 28 priority risk causes. Based on these priority risk causes, there are 18 mitigation strategies at the farmer level and 20 mitigation strategies at the PT Villa Tani Indonesia level. Keywords: risk mitigation, supply chain, premium melon, SCOR model, HOR ABSTRAK Penelitian ini bertujuan untuk: (1) Mengidentifikasi kejadian risiko dan penyebab risiko; (2) Mengukur tingkat risiko; (3) Memetakan risiko; dan (4) Merumuskan strategi mitigasi risiko rantai pasok melon premium pada PT Villa Tani Indonesia. Metode analisis penelitian dilakukan menggunakan model SCOR, HOR fase 1, Diagram Pareto, dan HOR fase 2. Data yang digunakan merupakan data primer dan sekunder yang dikumpulkan melalui observasi, wawancara, pengisian kuesioner, dan studi pustaka. Narasumber tingkat petani adalah owner Arshi Farm dan pada tingkat PT Villa Tani Indonesia adalah CEO, staff inventory & packing, staff purchasing dan staff marketing. Hasil penelitian ini diketahui bahwa terdapat 25 kejadian risiko dan 43 penyebab risiko pada tingkat petani, dan 27 kejadian risiko dan 42 penyebab risiko pada tingkat PT Villa Tani Indonesia. Berdasarkan pengolahan tabel HOR fase I dan diagram pareto diketahui pada tingkat petani, terdapat 16 penyebab risiko prioritas, sedangkan pada tingkat PT Villa Tani Indonesia, terdapat 28 penyebab risiko prioritas. Berdasarkan penyebab risiko prioritas tersebut, terdapat 18 strategi mitigasi pada tingkat petani dan 20 strategi mitigasi pada tingkat PT Villa Tani Indonesia. Kata kunci: mitigasi risiko, rantai pasok, melon premium, model SCOR, HOR
Building an Entrepreneurship Development Model for Millennial Farmers Human Resources
In industry 4.0, agricultural human resources, especially the millennial generation, are required to have an entrepreneurial spirit and technological capabilities in carrying out entrepreneurial activities in the agricultural sector. Not many studies that discuss farmers human resources millenial in Indonesia have been studied seriously, especially educational institutions that deal with the entrepreneurial agricultural sector (Setiawan, et.al, 2023). Sustainable development of agricultural human resources requires the development of farmers' own entrepreneurship. So it requires support from all parties, especially the world of education, which has a vision and mission and an orientation towards developing agricultural human resources. In Indonesia, one of the educational programs that educates agricultural human resources and millennial farmers has begun to grow, one of which is the Agripreneur Academy. This research aims to explore what is the human resource development model for millennial farmers with an entrepreneurial character? The research method used was qualitative by conducting in-depth interviews with millennial farmer informants who were participants in the agripreneur academy program. For validation, we also conducted a group discussion forum with informants from the management of the Agripreneur Academy, academics from university and agricultural figures from associations. This research produces the following results: (1) agripreneur academic institutions play a role in building the entrepreneurial mindset of millennial farmers' human resources that farmers must be able to become entrepreneurs in the agricultural sector; (2) the character of the formation of farmers with an innovative spirit, from being limited to traditional farmers transforming into millennial entrepreneurial farmers who are market-oriented and utilize technology in marketing the agricultural food products that are being developed. Keywords: human resources; millennial farmer; agripreneur; entrepreneurship ABSTRAK Dalam industri 4.0, sumber daya manusia pertanian khususnya generasi milenial dituntut memiliki jiwa wirausaha dan kemampuan teknologi dalam menjalankan kegiatan wirausaha di sektor pertanian. Belum banyak penelitian yang membahas tentang sumber daya manusia petani milenial di Indonesia yang dikaji secara serius, khususnya lembaga pendidikan yang bergerak di bidang wirausaha sektor pertanian (Setiawan, et.al, 2023). Pembangunan sumber daya manusia pertanian yang berkelanjutan memerlukan pengembangan kewirausahaan petani itu sendiri. Sehingga memerlukan dukungan semua pihak khususnya dunia pendidikan yang memiliki visi misi dan orientasi pada pengembangan sumber daya manusia pertanian. Di Indonesia, salah satu program pendidikan yang mendidik SDM pertanian dan petani milenial sudah mulai tumbuh, salah satunya adalah Agripreneur Academy. Penelitian ini bertujuan untuk mengeksplorasi bagaimana model pengembangan sumber daya manusia petani milenial yang berkarakter wirausaha? Metode penelitian yang digunakan adalah kualitatif dengan melakukan wawancara mendalam terhadap informan petani milenial peserta program agripreneur academy. Untuk validasi, kami juga melakukan forum diskusi kelompok dengan narasumber dari pimpinan Agripreneur Academy, akademisi dari universitas dan tokoh pertanian dari asosiasi. Penelitian ini menghasilkan hasil sebagai berikut: (1) institusi akademik agripreneur berperan dalam membangun pola pikir kewirausahaan sumber daya manusia petani milenial bahwa petani harus mampu menjadi wirausaha di bidang pertanian; (2) karakter terbentuknya petani yang berjiwa inovatif, dari yang semula hanya sebatas petani tradisional bertransformasi menjadi petani wirausaha milenial yang berorientasi pasar dan memanfaatkan teknologi dalam memasarkan produk pangan pertanian yang dikembangkan. Kata Kunci: sumber daya manusia; petani milenial; agripreneur; kewirausahaan
Copyright (c) 2023 Heri Cahyo Agus Setiawan, Agus Prasetya, Ilham Ilham, Nuzulul Fatimah, Tatag Herbayu Latukismo
Pengaruh Media Sosial Instragram terhadap Kesadaran Merek Studi Kasus: Produk SMM
The Instagram is known as the popular network for socialization compare to others such as Facebook, Google+, Twitter, LinkedIn and in the fourth position most frequently used in Indonesia with 38 Million active users. Instagram has interesting features such as followers, photo uploading effects, photo titles, labels, hashtags, geotagging, comments, direct massages, likes and even IG live. For such reason, Instagram is used for marketing activities to inform, build brand awareness, and empowering brand. In addition, the branding is the whole activity to create a superior brand refers to the brand value, the product benefits, and embedded the brand into the minds of consumers through consumer Brand Awareness. The operationalization of Instagram social media coverages context, communication, collaboration and connection (4C). This research aims to determine influence of 4 C on brand awareness of products, using Multivariate MANOVA Methodology and managing Instagram. The results show a significant influence of 4 C on brand awareness with context having a significant influence on top of mind, communication related to recognition, collaboration and connection have a positive influence on brand recall. In managing the Instagram in SMM product embodied with involvement of content and message creators; decision maker for optimization, evaluating by evaluator and organize by administrator. Keyword: Instagram Management; Brand Awareness; Context; Communication; collaboration; Connection ABSTRAK Instagram dikenal sebagai jaringan sosialisasi yang populer dibandingkan dengan Facebook, Google+, Twitter, LinkedIn dan berada di posisi keempat paling sering digunakan di Indonesia dengan 38 Juta pengguna aktif. Instagram mempunyai fitur-fitur menarik seperti follower, efek upload foto, judul foto, label, hashtag, geotagging, komentar, direct message, like bahkan IG live. Oleh karena itu, Instagram digunakan untuk kegiatan pemasaran untuk menginformasikan, membangun kesadaran merek, dan memberdayakan merek. Selain itu, branding merupakan keseluruhan aktivitas untuk menciptakan merek yang unggul mengacu pada nilai merek, manfaat produk, dan menanamkan merek ke dalam benak konsumen melalui Kesadaran Merek konsumen. Operasionalisasi media sosial Instagram mencakup konteks, komunikasi, kolaborasi, dan koneksi (4C). Penelitian ini bertujuan untuk mengetahui pengaruh 4 C terhadap kesadaran merek produk, menggunakan Metodologi MANOVA Multivariat dan pengelolaan Instagram. Hasil penelitian menunjukkan adanya pengaruh signifikan 4 C terhadap kesadaran merek dengan konteks mempunyai pengaruh signifikan terhadap top of mind, komunikasi terkait pengenalan, kolaborasi dan koneksi mempunyai pengaruh positif terhadap ingatan merek. Dalam pengelolaan Instagram pada produk SMM diwujudkan dengan keterlibatan pembuat konten dan pesan; pengambil keputusan untuk optimalisasi, evaluasi oleh evaluator dan pengorganisasian oleh administrator. Kata Kunci: Manajemen Instagram; Kesadaran Merek; Konteks; Komunikasi; Kolaborasi; Koneksi