THE DYNAMICS OF MANAGING VERBAL DAKWAH IN FOSTERING ACTIVE ENGAGEMENT AMONG MOSQUE CONGREGANTS

Abstract

This study aims to examine the dynamics of verbal dakwah management, including strategies, methods, and supporting factors and obstacles faced in religious activities at the Sholihin Mosque, Sukoharjo, in order to build active congregational involvement. The study used a qualitative approach with descriptive methods. Data collection techniques were carried out through observation, interviews, and documentation, while data analysis used data reduction, data presentation, and drawing conclusions. The results showed that there were four dominant verbal dakwah methods used, namely mau'izah hasanah, ta'līm, qishash, and mujadalah. The mau'izah hasanah method was implemented through the delivery of persuasive advice and touched the emotional aspects of the congregation. The ta'līm method was carried out in the form of systematic religious studies to increase religious understanding. The qishash method was used through the delivery of inspirational stories containing moral values, while the mujadalah method was realized in interactive dialogue between the da'i and the congregation. These four methods contributed to increasing the understanding and involvement of the congregation, although there were still limitations in the variety of methods and the use of da'wah media.