Pernikahan Modern di Era Instagram: Analisis Semiotika Roland Barthes Pada Akun Instagram @thebridestory
DOI:
https://doi.org/10.15408/interaksi.v3i1.31943Keywords:
Wedding, culture, semiotic, InstagramAbstract
Instagram changed the way weddings are displayed in the media. Wedding professionals use Instagram as a tool to spread wedding fashion and culture. Bridestory has repeatedly become the official media at celebrity weddings who first shared wedding photos and videos exclusively through their Instagram accounts. This study wanted to find out how wedding culture is represented by @thebridestory. Some celebrity wedding photos will be dissected with Roland Barthes semiotics based on the Instagram aspect and the ritual aspect uploaded on @thebridestory Instagram account in 2016-2018. This study found 3 things related to representation of wedding culture in @thebridestory account. First, 1) western style as a symbol of modernity, 2) hybrid wedding as a combination of traditional culture and western style is also interpreted as a modern wedding. Finally, 3) the image of popular culture is then interpreted as an ideal image from the holding of a wedding to the meaning of the ideal bride.References
Abdulbaqi, S. S., Arikewuyo, A. O., & Omisore, O. T. (2017). Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth. International Conference on Communication, Media, Technology and Design ICCMTD 2017, 7(December 2017-Special Issue), 66–75. https://doi.org/10.30935/ojcmt/2626
Alice. (2017). Instagram is Driving Indonesia’s Wedding Culture to New Levels of Excess. Vice.Com. https://www.vice.com/en_id/article/7x9gaa/instagramis-driving-indonesias-insane-wedding-culture-to-new-heights
Arnold, A. (2018, July 31). How Social Media has Transformed the Idea and Costs Of the Ideal Wedding. Forbes. https://www.forbes.com/sites/andrewarnold/2018/07/31/how-social-mediahas- transformed-the-idea-and-costs-of-the-ideal-wedding/#44ffa4d661bd
Barthes, R. (1972). Mythologies. The Noonday Press.
Berger, A. A. (2012). Seeing is Believing: An Introduction to Visual Communications (4th ed.). McGraw-Hill.
Boden, S. (2003). Consumerism, Romance and the Wedding Experience. Palgrave Macmillan.
Bridestory. (2016a). Pernikahan Sandra Dewi di Depan Kastil. Bridestory. https://www.instagram.com/p/BMyFFQKgUhj/?igshid=YmMyMTA2M2Y=
Bridestory. (2016b). Sandra Dewi dan Harvey Saat Royal Balcony. Bridestory.
Bridestory. (2017a). First Dance Raisa dan Hamis. Bridestory. https://www.instagram.com/p/BYlY4d_gGIx/?igshid=YmMyMTA2M2Y
Bridestory. (2017b). Hamish dan Raisa dalam Prosesi Ngeyeuk Seureuh. Bridestory. https://www.instagram.com/p/BYYVX1og0s-/?hl=id
Bridestory. (2018a). Pre Wedding Tasya Randi. Bridestory. https://www.instagram.com/p/BlDY4gaALGT/?igshid=YmMyMTA2M2Y
Bridestory. (2018b). Randi Menggunakan Tuxedo Saat Resepsi. Bridestory. https://www.instagram.com/p/BmGQC2yA8SE/?igshid=YmMyMTA2M2Y
Budi, A. (2017, January 22). Setelah Batik, Saatnya Sarung Mendunia. Tirto.Id. https://tirto.id/setelah-batik-saatnya-sarung-mendunia-chs1
Chaerunnisa. (2017, August 30). Cantiknya Raisa Berkebaya Peplum Saat “Ngeuyeuk Seureuh.” Suara.Com. https://www.suara.com/lifestyle/2017/08/30/135429/cantiknya-raisaberkebaya-peplum-saat-ngeyeuk-seureuhn
Dirgapradja, S. (2018, April 23). Harus Instagrammable, Tuntutan Pengantin Modern di Pernikahan Mereka. Fimela.Com. https://www.fimela.com/lifestyle-relationship/read/3519711/harusinstagrammable-tuntutan-pengantin-modern-di-pernikahan-mereka
Dunak, K. M. (2013). As Long as We Both Shall Love: The White Wedding in Postwar America. New York University Press.
Engstrom, E. (2008). Unraveling the knot: Political economy and cultural hegemony in wedding media. Journal of Communication Inquiry, 32(1), 60–82. https://doi.org/10.1177/0196859907306833
Fiske, J. (2006). Cultural and Communication Ctudies: Sebuah Pengantar Paling Komprehensif. Jalasutra.
Goldstein-Gidoni, O. (2001). Hybridity and Distinctions in Japanese Contemporary Commercial Weddings. Social Science Japan Journal , 4(1), 21–38.
Kurniawan, T. (2016, November 8). Alasan Pernikahan Sandra Dewi Harvey Moeis Live di Medsos. Fimela.Com. https://www.fimela.com/newsentertainment/read/2646757/alasan-pernikahan-sandra-dewi-harvey-moeislive-di-medsos
Lee, T. Y., Lee, J., & Chung, Y. (2011). A Comparative Study on Eastern and Western Wedding Ceremonies in Korean Films and Hollywood Films. World Academy of Science, Engineering and TechnologyInternational Journal of Humanities and Social Sciences, 5(5), 375–384. scholar.waset.org/1307-6892/7560
Lieu, N. T. (2014). Fashioning Cosmopolitan Citizenship: Transnational Gazes and the Production of Romance in Asian/American Bridal Photography. Journal of Asian American Studies, 17(2), 133–160. https://doi.org/10.1353/jaas.2014.0017
Lo, W. H. (2018). Marketing Images of Marriage Rituals: A Cross-Cultural Analysis of Wedding Magazine Advertising. Journal of International Consumer Marketing, 30(2), 128–146. https://doi.org/10.1080/08961530.2017.1381871
Nordholt, H. S. (2005). Outward Appearances: Tren, Identitas, Kepentingan. PT. LKiS Pelangi Aksara.
Otnes, C. C., & Pleck, E. H. (2003). Cinderella Dreams: The Allure of the Lavish Wedding. University of California Press.
Skulsuthavong, M. (2016). Thainess and Bridal Perfection in Thai Wedding Magazines. [PhD Thesis]. Cardiff University.
Sobur, A. (2004). Analisis Teks Media. Remaja Rosda Karya.
Triyanto. (2011). Eksistensi Kebaya dari Masa ke Masa. PT. Intan Sejati Klaten.
Zaenuddin. (2015). Asal-Usul Benda-Benda di Sekitar Kta Tempoe Doeloe. Change Publisher.
