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The Ideology of Consumerism in Five Star Billionaire


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document The Ideology of Consumerism in Five Star Billionaire
 
2. Creator Author's name, affiliation, country Nina Farlina; Fakultas Adab dan Humaniora, UIN Syarif Hidayatullah Jakarta; Indonesia
 
2. Creator Author's name, affiliation, country Shabrina Farahiyah Febriyanti; Fakultas Adab dan Humaniora, UIN Syarif Hidayatullah Jakarta; Indonesia
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) Commodification; consumerism ideology; bourgeoisie; working class; Marxist theory
 
4. Description Abstract

The last decades, people can calculate other people’s worth only through what they are wearing or their appearances. It makes the phenomenon of commodification and consumerism emerges in the society. This phenomenon might not harm the bourgeoisie, but it is harming the work class. This article discusses how consumerism harm the workers, meanwhile they are not realizing this. This phenomenon is clearly depicted by two main characters namely  Phoebe and Gary in Five Star Billionaire, a novel by Tash Aw created in 2013. The portrayal of commodification can be seen through the action of characters in seeing the object or the persons base on exchange and sign-exchange value. This research used qualitative method with Marxist theory about consumerism. The results show that Phoebe and Gary are treated as commodity that have exchange value. Next, Phoebe is used her fake-branded stuff to give other people impression. Last, Phoebe is using Walter Chao to make she lives in luxury. How Phoebe is commodifying her stuffs leads her to follow the ideology of consumerism.


 
5. Publisher Organizing agency, location Faculty of Adab and Humanities, Syarif Hidayatullah State Islamic University of Jakarta.
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2019-11-30
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://journal.uinjkt.ac.id/index.php/insaniyat/article/view/13283
 
10. Identifier Digital Object Identifier 10.15408/insaniyat.v4i1.13283
 
11. Source Title; vol., no. (year) Insaniyat : Journal of Islam and Humanities; Volume 4 Number 1, Nov 2019
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
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Zubair (Editor-in-Chief)
Editorial Office of Insaniyat Journal of Islam and Humanities
Faculty of Adab & Humaniora of UIN Syarif Hidayatullah
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