Vol. 8 No. 1 (2018)

View Vol. 8 No. 1 (2018)

Published: 2018-03-29

Articles

Loyalitas Merek Pada Jasa Penerbangan: Suatu Studi Empiris

Kevin Susanto, Hansel Ferdinand, Revel Gunawan, Sabrina O Sihombing
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Abstract View: 76 PDF Download: 50
Analisis Industri Bisnis Jasa Online Ride Sharing di Indonesia

Berto Mulia Wibawa, Yani Rahmawati, Mathias Rainaldo
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Abstract View: 173 PDF Download: 85
Pengaruh Iklan terhadap Minat Beli Pengguna Youtube dengan Brand Recognition sebagai Variabel Intervening

Herdian Rizky Yuniyanto, Hani Sirine
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Abstract View: 146 PDF Download: 59
Kemampuan Pemilihan Saham dan Penetapan Waktu Pada Manajer investasi Reksa Dana Saham di Indonesia

Tariza Putri Ramayanti, Keti Purnamasari
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Abstract View: 110 Pernyataan Orisinilitas Karya Ilmiah Download: 12
Determinan Profitabilitas Bank Umum Konvensional Terdaftar di Bursa Efek Indonesia

Bambang Sutrisno
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Abstract View: 103 PDF Download: 57
Peningkatan Impulse Buying Mahasiswa di Semarang terhadap Produk Fashion Lokal melalui Ethnocentrisme, Brand Image dan Country of Origin (COO)

Sri Widiyati, Saiful Ghozi
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Abstract View: 111 PDF Download: 59
The Triangle of Sensory Marketing Model: Does it Stimulate Brand Experience and Loyalty?

Alex Fahrur Riza, Dwi Marlina Wijayanti
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Abstract View: 167 PDF Download: 67
The Impact of Total Quality Management Implementation on Small and Medium Manufacturing Companies

Ratna Purwita Sari, Achmad Firdaus
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Abstract View: 137 PDF Download: 51
Electronic Word of Mouth (E-Wom) of Transportation Application Consumers in Indonesia: Which Factors That Are Matter

L. Leonnard, Etty Susilowati
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Abstract View: 125 PDF Download: 142
Nexus Between Working Capital Management and Sectoral Performance

Suman Talreja, Farhan Ahmed, Raza Ali
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Abstract View: 115 PDF Download: 52
Front Matter

Jurnal Esensi
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Abstract View: 52 PDF Download: 36
Back Matter

Jurnal Esensi
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Abstract View: 45 PDF Download: 40