Civic Engagement Perusahaan di Masa Pandemi Covid-19 : CSR Bank Mandiri untuk RS Jantung dan Pembuluh Darah Harapan Kita

Abstract

Abstract

The study in this research focuses on describing civic engagement or the involvement of citizens from the business world on government policies in handling Covid-19 in the form of CSR programs. The theme was raised based on the importance of their involvement in the realization of government policies related to handling Covid-19. An important level in this research is Bank Mandiri's civic engagement in the Covid-19 CSR program at the RSJPDHK. The role of civic engagement is necessary apart from being an obligation of every citizen as well as the success of a program. This research method uses a qualitative approach with a descriptive type of research. The informant selection technique in this study used non-probability sampling. The results of the research show that Bank Mandiri has implemented civic engagement in the form of CSR Covid-19 in the Non-Program CSR category of Bank Mandiri during the Covid-19 pandemic, only from the point of view of civic engagement it has not fully met the objectives of civic engagement because the CSR provided is not sustainable. .