Predicting Consumer Purchase Intention in Informal Retail Using Machine Learning and the Purchase Intention Probability Index (PIPI). Applied Information System and Management (AISM), [S. l.], v. 9, n. 1, p. 109–116, 2026. DOI: 10.15408/aism.v9i1.49459. Disponível em: https://journal.uinjkt.ac.id/index.php/aism/article/view/49459. Acesso em: 9 jul. 2026.