Building Consumer-Based Brand Equity in Retail Banks: A Quantitative Study On a Pakistani Star Bank. ETIKONOMI, [S. l.], v. 17, n. 2, p. 253–264, 2018. DOI: 10.15408/etk.v17i2.6728. Disponível em: https://journal.uinjkt.ac.id/etikonomi/article/view/6728. Acesso em: 16 oct. 2025.