The Mediating Role of Brand Attitude for Purchase Intention: Empirical Evidence from Fast Food Industry in Pakistan. ETIKONOMI, [S. l.], v. 21, n. 1, p. 103–112, 2022. DOI: 10.15408/etk.v21i1.22302. Disponível em: https://journal.uinjkt.ac.id/etikonomi/article/view/22302. Acesso em: 25 oct. 2025.