Seccess is the Enemy of Experimentation. Esensi: Jurnal Bisnis dan Manajemen, [S. l.], v. 4, n. 1, 2014. DOI: 10.15408/ess.v4i1.10694. Disponível em: https://journal.uinjkt.ac.id/esensi/article/view/10694. Acesso em: 23 dec. 2025.