Artificial Intelligence’s Application In Journalistic Practice In Terms Of Digital Transformation

Abstract

The article examines the problems of regulatory and legal support for the use of artificial intelligence technologies in journalism in Ukraine in the context of modern digital transformations. Utilising interdisciplinary and comparative legal analysis, the legal nature of AI as an object of regulation is examined, the state of national legislation in the media sphere is characterised, and gaps in the regulatory framework for the use of AI in journalism are identified. This study places particular emphasis on the analysis of two significant documents: the EU Regulation No. 2024/1689, also known as the “Artificial Intelligence Act”, and the European Parliament Resolution on AI in the audiovisual sector. These documents are of particular significance as they serve to enshrine the principles of transparency, non-discrimination, ethical use of algorithms and protection of freedom of expression. The implementation of the relevant provisions of the Acquis Communautaire into Ukrainian national legislation is justified by the aim of ensuring information security, freedom of speech and European integration. The analysis yielded a proposed model of regulatory harmonisation, which entails the incorporation of specific AI regulations within the Ukrainian legislation entitled “On Media” and “On Information”. Additionally, the model calls for the formulation of a code of ethics for the utilisation of AI in journalism. The results of the study are of practical importance for updating the legal framework in the context of digital challenges and contribute to the formation of a theoretical and methodological basis for further research on the interaction between AI and freedom of speech.