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ANALISIS PASAR PARIWISATA HALAL INDONESIA

Kurniawan Gilang Widagdyo

Abstract


The study focuses on analysis of halal tourism market in the tourism and hospitality industries in Indonesia. Following this is a description of the recent phenomena of “Halal tourism” and “Islamic Hospitality” illustrated through selected examples from Muslim countries in the world, based on the demand and sharia compliance. The development of “Islamically oriented” standards is also discussed giving rise to new concepts such as “Shariah-compliant,” which refers to Islamic consideration of being alcohol free, gambling free, and the availability of “Halal” food. Lastly, the study discusses future trends and challenges related to Halal tourism.


Keywords


Islamization; Shariah; Halal tourism; Marketing Tourism

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