Destination Image of Tourist: Effect of Travel Motivation and Memorable Tourism Experience

Dani Dagustani, Dwi Kartini, Yevis Marty Oesman, Umi Kaltum


The eco-tourism area of the southern coast of West Java is the focus of research since the area is less well known as a tourist destination. Also, there is a reluctance of tourists to visit again, and tourists find ordinary. The purpose of this study is to examine the influence model of travel motivation and impressive tourism experience towards the destination image. The method used is verification analysis by using Structural Equation Model (SEM). The survey conducted on 302 respondents, i.e., tourists who visited the eco-tourism area of the southern coast of West Java. The results showed the motivation of travel and tourism experience significantly influence the image of tourism destinations. Tourism area managers need to design strategies to improve the image of the region by providing tourist stimulation in the form of exciting information and offers eco-tourism products-themed for tourist with a memorable approach to traveling experiences.

DOI: 10.15408/etk.v17i2.7211


travel motivation; memorable tourim experience; destination image

Full Text:



Beerli, A., & Martı́n, J. D. (2004). Tourists’ Characteristics and The Perceived Image of Tourist Destinations: a Quantitative Analysis—a Case Study of Lanzarote, Spain. Tourism Management. Vol. 25(5): 623-636. doi: 2003.06.004.

Chandralal, L., Rindfleish, J., & Valenzuela, F. (2015). An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences. Asia Pacific Journal of Tourism Research. Vol. 20(6): 680-693. doi: 925944.

Chandralal, L., & Valenzuela, F.-R. (2013). Exploring Memorable Tourism Experiences: Antecedents and Behavioural Outcomes. Journal of Economics, Business and Management. Vol. 1(2): 177-181. doi:

Chang, L.-L., F. Backman, K., & Chih Huang, Y. (2014). Creative Tourism: a Preliminary Examination of Creative Tourists’ Motivation, Experience, Perceived Value, and Revisit Intention. International Journal of Culture, Tourism and Hospitality Research. Vol. 8(4): 401-419. doi:

Chi, C. G.-Q., & Qu, H. (2008). Examining The Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism management. Vol. 29(4): 624-636. doi: 2007.06.007.

Cooper, D. R., & Schindler, P. S. (2014). Business Research Method (12 ed.). New York: Mc Graw-Hill Education.

Ferdinand, A. (2014). Structural Equation Modelling in Research Management (5 ed.). Semarang: BP UNDIP Press.

Khan, M. J., Chelliah, S., & Ahmed, S. (2017). Factors Influencing Destination Image and Visit Intention Among Young Women Travellers: Role of Travel Motivation, Perceived Risks, and Travel Constraints. Asia Pacific Journal of Tourism Research. Vol. 22(11): 1139-1155. doi:

Kim, H., & Chen, J. S. (2016). Destination Image Formation Process: A Holistic Model. Journal of Vacation Marketing. Vol. 22(2): 154-166. doi: 1356766715591870.

Kim, J.-H. (2014). The Antecedents of Memorable Tourism Experiences: The Development of a Scale to Measure The Destination Attributes Associated with Memorable Experiences. Tourism Management. Vol. 44: 34-45. doi:

Kim, J.-H. (2017). The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction. Journal of Travel Research. Vol. 56(1): 30-40. doi:

Kim, J.-H., Ritchie, J., & Tung, V. W. S. (2010). The Effect of Memorable Experience on Behavioral Intentions in Tourism: A Structural Equation Modeling Approach. Tourism Analysis. Vol. 15(6): 637-648.

Kim, J.-H., Ritchie, J. B., & McCormick, B. (2012). Development of a Scale to Measure Memorable Tourism Experiences. Journal of Travel Research. Vol. 51(1): 12-25. doi:

Lertputtarak, S. (2012). The Relationship Between Destination Image, Food Image, and Revisiting Pattaya. Thailand International Journal of Business and Management. Vol. 7(5): 111-121. available at SSRN:

McCabe, S. (2014). The Routledge Handbook of Tourism Marketing. London: Routledge.

Ministry-Of-Tourism. (2016). Performance Report of Ministry of Tourism. Retrieved from

Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring Experience Economy Concepts: Tourism Applications. Journal of Travel Research. Vol. 46(2): 119-132. doi:

Pratminingsih, S. A., Rudatin, C. L., & Rimenta, T. (2014). Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung-Indonesia. International Journal of Innovation, Management and Technology. Vol. 5(1): 19-24. doi:

Prayag, G., & Ryan, C. (2011). The Relationship Between The ‘Push’and ‘Pull’ Factors of a Tourist Destination: The Role of Nationality– an Analytical Qualitative Research Approach. Current Issues in Tourism. Vol. 14(2): 121-143. doi: 1080/13683501003623802.

Rageh, A., & Melewar, T. (2013). Using Netnography Research Method to Reveal The Underlying Dimensions of The Customer/Tourist Experience. Qualitative Market Research: An International Journal. Vol. 16(2): 126-149. doi: 13522751311317558.

Ritchie, J. R. B., Wing Sun Tung, V., & JB Ritchie, R. (2011). Tourism Experience Management Research: Emergence, Evolution and Future Directions. International Journal of Contemporary Hospitality Management. Vol. 23(4): 419-438. doi:

Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill Building Approach. New York: John Wiley & Sons.

Shi, L., Cole, S., & Chancellor, H. C. (2012). Understanding Leisure Travel Motivations of Travelers with Acquired Mobility Impairments. Tourism Management. Vol. 33(1): 228-231. doi:

Sthapit, E., & Coudounaris, D. N. (2018). Memorable Tourism Experiences: Antecedents and Outcomes. Scandinavian Journal of Hospitality and Tourism. Vol. 18(1): 72-94. doi:

Tosun, C., Dedeoğlu, B. B., & Fyall, A. (2015). Destination Service Quality, Affective Image and Revisit Intention: The Moderating Role of Past Experience. Journal of Destination Marketing and Management. Vol. 4(4): 222-234. doi: 1016/j.jdmm.2015.08.002.

Tsai, C. T. S. (2016). Memorable Tourist Experiences and Place Attachment When Consuming Local Food. International Journal of Tourism Research. Vol. 18(6): 536-548. doi:

Yoon, Y., & Uysal, M. (2005). An Examination of The Effects of Motivation and Satisfaction on Destination Loyalty: a Structural Model. Tourism Management. Vol. 26(1): 45-56. doi:

Zhang, H., Wu, Y., & Buhalis, D. (2017). A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention. Journal of Destination Marketing & Management. Vol. 8: 326-336. doi:

Zhang, Y., & Peng, Y. (2014). Understanding Travel Motivations of Chinese Tourists Visiting Cairns, Australia. Journal of Hospitality and Tourism management. Vol. 21: 44-53. doi:



  • There are currently no refbacks.

Hasil gambar untuk doaj

/public/site/images/rianto-arif/logogaruda-kecil_94 ISJD LIPI Academic Keyoa-library CrossRefMoraRefBASE-Search OAJI Open Archives Initiative

Hasil gambar untuk

View My Stats


E-ISSN: 2461-0771 P-ISSN: 1412-8969 Free counters!


This work is licensed under CC BY-SA

© All rights reserved 2015.