Vol. 8 No. 1 (2018)

View Vol. 8 No. 1 (2018)

Published: 2018-03-29

Articles

Loyalitas Merek Pada Jasa Penerbangan: Suatu Studi Empiris

Kevin Susanto, Hansel Ferdinand, Revel Gunawan, Sabrina O Sihombing
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Abstract View: 141 PDF Download: 88
Analisis Industri Bisnis Jasa Online Ride Sharing di Indonesia

Berto Mulia Wibawa, Yani Rahmawati, Mathias Rainaldo
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Abstract View: 366 PDF Download: 161
Pengaruh Iklan terhadap Minat Beli Pengguna Youtube dengan Brand Recognition sebagai Variabel Intervening

Herdian Rizky Yuniyanto, Hani Sirine
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Abstract View: 223 PDF Download: 135
Kemampuan Pemilihan Saham dan Penetapan Waktu Pada Manajer investasi Reksa Dana Saham di Indonesia

Tariza Putri Ramayanti, Keti Purnamasari
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Abstract View: 185 Pernyataan Orisinilitas Karya Ilmiah Download: 47
Determinan Profitabilitas Bank Umum Konvensional Terdaftar di Bursa Efek Indonesia

Bambang Sutrisno
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Abstract View: 176 PDF Download: 137
Peningkatan Impulse Buying Mahasiswa di Semarang terhadap Produk Fashion Lokal melalui Ethnocentrisme, Brand Image dan Country of Origin (COO)

Sri Widiyati, Saiful Ghozi
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Abstract View: 191 PDF Download: 121
The Triangle of Sensory Marketing Model: Does it Stimulate Brand Experience and Loyalty?

Alex Fahrur Riza, Dwi Marlina Wijayanti
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Abstract View: 295 PDF Download: 144
The Impact of Total Quality Management Implementation on Small and Medium Manufacturing Companies

Ratna Purwita Sari, Achmad Firdaus
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Abstract View: 251 PDF Download: 102
Electronic Word of Mouth (E-Wom) of Transportation Application Consumers in Indonesia: Which Factors That Are Matter

L. Leonnard, Etty Susilowati
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Abstract View: 198 PDF Download: 187
Nexus Between Working Capital Management and Sectoral Performance

Suman Talreja, Farhan Ahmed, Raza Ali
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Abstract View: 190 PDF Download: 106
Front Matter

Jurnal Esensi
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Abstract View: 90 PDF Download: 56
Back Matter

Jurnal Esensi
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Abstract View: 87 PDF Download: 70